AG Adriano Goldschmied – from insider tip to cult brand
The timeless trousers by Adriano Goldschmied, one of the world's leading jeans brands, has long since become a wardrobe essential with lifestyle character. It all began with two distinguished experts from the textile sector, jeans manufacturer Yul Ku of Koos Manufacturing, and sector legend Adriano Goldschmied, who was also co-founder of Diesel and Replay. The company began exploring new paths, and enriched the world of fashion with a brand new type of denim, which bore the unmistakable signatures of Goldschmied's design talent and Ku's unrivalled manufacturing methods.
The combination of traditional craftsmanship and modern design creates a timeless style for sophisticated fashionistas, and has become a sustainable and continuous formula for success. Since the label's founding in 2000, each of the design and manufacturing steps have been housed in the same location, which means the two entrepreneurs manage the only vertically integrated denim factory in the US. From initial design, through pattern cutting and sewing to the various washes and innovative finishes – each pair of jeans is created from start to finish in a 450,000 m2 facility in Los Angeles, ensuring unrivalled product quality.
In 2004, Goldschmied and Ku amicably agreed to end their cooperation, after which Ku became the sole owner of AG Jeans. The premium quality jeans, which to date had only been sold in a small boutique, became one of the most successful denim labels in the world. With the help of his son, Samuel, who joined the growing business in the capacity of Creative Director in 2008 and who has contributed greatly to the expression of the label’s designs, Ku encapsulates the message of Adriano Goldschmied jeans: Chic. Sophistication. Classic.
At Adriano Goldschmied you will find an unrivalled harmony of premium quality and unmistakeable, season-independent styles, which reflect the current zeitgeist. Adriano Goldschmied's designs are now an essential part of the premium denim segment, and tick all the boxes for inclusion in BRAUN Hamburg's luxurious online collection. See for yourself: Adriano Goldschmied jeans are an absolute wardrobe essential for sophisticated men.