New Season
Spring/Summer
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New Season
Spring/Summer
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Discover the new season collections from our designers and get ready for a stylish fashion year 2026.
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  1. Front view of the FTC Cardigan navy, a slim fit, V-neck cardigan in a cotton and cashmere blend with cable knit, patch pockets, and button placket.

Description: 
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotto
    Close-up front view of the FTC Cardigan navy showing organic cotton cashmere label and detailed cable knit texture.

Description:
A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knit
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. Front view of A.P.C. Jeans 'Jean Martin' blau, featuring a regular fit, straight cut, authentic wash, contrast stitching, zip fly, five-pocket style, and branded waistband button, made of pure cotton denim with a slightly textured quality. Mit ihrem lä
    Close-up rear view of A.P.C. Jeans 'Jean Martin' blau showing authentic wash, contrast stitching, five-pocket style, and branded button.

Description: Mit ihrem lässigen Schnitt und der authentischen Waschung wird die 'Jean Martin' von A.P.C. zum moder
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
  3. Front view of FTC Cashmere V-Neck Pullover grau, a slim fit, soft grey pullover with fine knit, ribbed cuffs, and a V-neck made from pure Fair-Trade Cashmere.

Description: Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullov
    Close-up front view of the FTC Cashmere V-Neck Pullover grau showing the fine knit, V-neckline, and ribbed edges.

Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullover aus reinem Cashmere wurde unter den für das Label FTC c
    Sizes
    • 48
    • 50
    • 52
    • 54
    +4
  4. Alt tag (125 characters max):  
Front view of FTC Cardigan grey, a soft cotton and Fair Trade cashmere blend with shawl collar, buttons, and hip pockets.

This luxurious cardigan from sustainable knitwear label FTC is a classic knitted essential made f
    Close-up front view of the FTC Cardigan grey showing the shawl collar and ribbed knit texture.

This luxurious cardigan from sustainable knitwear label FTC is a classic knitted essential made from cotton and fair trade cashmere – and a must-have in any
    Sizes
    • 50
    • 52
    • 54
    • 56
  5. Front view of Jacob Cohen Jeans 'Bard' blau in slim fit, elastic cotton denim with soft touch, button fly, five-pocket style, coin pocket with initial, stitched back pockets, and leather patch. Modern luxury for everyday wear.
    Close-up rear view of Jacob Cohen Jeans 'Bard' blau, showing blue elastic cotton denim with soft texture, slim fit, slight taper, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, and brown leather patch with embossed b
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    • 40
  6. New
    Smart Fabric
    Pre-Spring
    Front view of the Moorer Outdoor-Weste 'Senio-Skt' dark navy, a slim fit, water-repellent microfiber vest with a smooth feel, light filling, two-way zipper, narrow stand-up collar, angled zipper front pockets, and one inside pocket.
    Close-up front view of the Moorer Outdoor-Weste 'Senio-Skt' dark navy, showing its slim fit, narrow stand-up collar, and two-way zipper. Die leichte Outdoor-Weste 'Senio-Skt' von MOORER gehört in die Outerwear-Garderobe wie kaum ein anderes Kleidungsstück
    Sizes
    • 50
    • 52
    • 56
    • 58
  7. Front view of FTC Cardigan navy, a slim-fit V-neck cardigan with five buttons, ribbed bands, made of soft fair trade cashmere and SeaCell blend.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade
    Close-up front view of the FTC Cardigan navy showing the fine knit V-neck and ribbed bands with the FTC label.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade cashmere in a fine blend with Sea
    Sizes
    • 48
    • 50
    • 52
    • 54
  8. Front view of Jacob Cohen Chinos 'Bobby' beige slim fit cotton twill trousers with tapered cut, zip, button, and pockets.

The label JACOB COHEN is synonymous with precise, Italian craftsmanship and has created a bestseller for contemporary men’s wardr
    Rear view of Jacob Cohen Chinos 'Bobby' beige in slim fit, made of fine cotton twill with elasticated, soft feel, featuring zip, button, French pockets, jetted coin pocket, back pockets with button, tapered cut, garment-dyed, and small suede patch.

Th
    Sizes
    • 30
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    • 40
    +1
  9. Front view of FTC Cashmere cardigan beige with V-neck, four-button placket, wide rib knit, and contrasting stripes on cuffs and hem.

This luxurious cardigan by environmentally friendly knitwear label FTC is a soft essential made of pure fair trade cas
    Close-up front view of FTC Cashmere cardigan beige showing wide rib knit, V-neck, and fine knit texture.

This luxurious cardigan by environmentally friendly knitwear label FTC is a soft essential made of pure fair trade cashmere in a college design an
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  10. Front view of Jacob Cohen Hose 'Bard' hellgrau slim fit cotton twill trousers with button fly and five-pocket style.

Setzen Sie Anspruch auf Stil und Qualität mit der klassischen Five-Pocket-Hose 'Bard' von JACOB COHEN im Slim Fit – luxuriös und hochw
    Rear view of Jacob Cohen Hose 'Bard' hellgrau slim fit cotton twill pants with five-pocket style, button fly, tonal stitching, and leather patch.

Description: Setzen Sie Anspruch auf Stil und Qualität mit der klassischen Five-Pocket-Hose 'Bard' von JA
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  11. Front view of Jacob Cohen Jeans 'Bard' blau, slim fit blue jeans with button fly, five-pocket style, soft blend fabric, and leather patch.
    Close-up rear view of Jacob Cohen Jeans 'Bard' blau showing blue denim fabric, stitched back pocket, and tan leather patch with embossed logo. Modern luxury with a soft touch, slim fit, button fly, five-pocket style, coin pocket with initial, and detailed
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  12. New
    Sea Island Cotton
    Pre-Spring
    Moorer Outdoor-Weste 'Senio-Si' creme shown from the front, slim fit sleeveless vest with smooth Sea Island cotton and silk, narrow stand-up collar, two-way zipper, angled zip front pockets, and light filling for warmth. Die leichte Outdoor-Weste 'Seni
    Close-up front view of the Moorer Outdoor-Weste 'Senio-Si' creme, showing the slim fit collar and silver two-way zipper.

Description: Die leichte Outdoor-Weste 'Senio-Si' aus hochwertiger Sea Island Baumwolle und Seide von MOORER gehört in die Outerwe
    Sizes
    • 50
    • 52
    • 54
    • 56
  13. Orciani Gürtel braun shown from the front, a luxurious vintage-look studded belt in fine cowhide leather with brass buckle, 3.5 cm wide, made in Italy.
    Close-up front-angle view of Orciani Gürtel braun, a luxurious vintage-style brown leather belt with Western-inspired stud design, brass buckle, and leather loop, made in Italy, approx. 3.5 cm wide.
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  14. Front view of FTC Cardigan light red, a slim fit, semi chunky cable knit cardigan with V-neck, patch button placket, and hip pockets.

Description: A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trad
    Close-up front view of FTC Cardigan light red showing cable knit V-neck and ribbed bands in organic cotton cashmere blend.

A contender for your new favourite piece: This luxuriously soft cardigan in organic cotton and fair trade cashmere by knitwear l
    Sizes
    • 48
    • 50
    • 52
    • 54
  15. FTC Cashmere V-Neck Pullover rosé shown from the front, slim fit with V-neck, ribbed cuffs, fine knit, soft feel, fair-trade cashmere. Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullover aus reinem Cashmere wurde unter den
    Close-up front view of FTC Cashmere V-Neck Pullover rosé showing soft, fine-knit ribbed V-neck and label.

Nachhaltig von der Faser bis zum fertigen Modell: Dieser zeitlose V-Neck Pullover aus reinem Cashmere wurde unter den für das Label FTC charakter
    Sizes
    • 48
    • 50
    • 52
    • 54
    +4
  16. Side view of Officine Creative Sneaker 'Vulcan' taupe in velour leather with rounded toe, seven-eye lacing, logo-embossed tongue, leather lining, and studded rubber sole.
    Officine Creative Sneaker 'Vulcan' taupe shown from top and sole view, featuring modern retro design, taupe velour leather, round toe cap, seven-hole lacing, logo-embossed tongue, leather lining, and studded rubber sole.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +3
  17. Front view of the FTC Cardigan grey melange, a slim fit, very fine knit V-neck cardigan with five-button placket and ribbed bands.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade cashmere in a
    Close-up front view of FTC Cardigan grey melange showing V-neck and fine knit texture with ribbed bands and label.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential made of fair trade cashmere in a fine blend with
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  18. Front view of Jacob Cohen Jeans 'Bard' blau, slim fit with authentic used wash, button fly, five-pocket style, and leather patch. Modern luxury everyday. Denim from elastic cotton, soft feel, slightly tapered.
    Close-up rear view of Jacob Cohen Jeans 'Bard' blau showing blue denim with authentic used wash, detailed stitching, and a brown leather patch with logo. Modern luxury: premium jeans combining iconic style with high comfort, elastic cotton denim, soft tou
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  19. Side view of Officine Creative Espadrilles 'Bowline 003' braun in brown supple velour leather with braided bast trim and rubber sole.

Description: Genießen Sie warme Tage mit den handgefertigten Espadrilles von OFFICINE CREATIVE aus leichtem, geschmei
    Top view of Officine Creative Espadrilles 'Bowline 003' braun in brown suede with braided bast trim and flexible rubber sole.

Description: Genießen Sie warme Tage mit den handgefertigten Espadrilles von OFFICINE CREATIVE aus leichtem, geschmeidigem Ve
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4

New Season Styles for Men

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.