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New Season
The Riviera Spirit
  items item
New Season
The Riviera Spirit
  items item
Spring has arrived – and with it the new key pieces from the spring/summer collections. We have curated styles for you that offer true statement potential: look forward to high-end leather jackets from Brunello Cucinelli, ... impeccable tailoring from Lardini, and soft knit essentials from Piacenza 1733 and Colombo. More Less
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  1. Front view of Lardini Anzug braun, a slim-fit double-breasted brown pure virgin wool suit with floral pin on peak lapel, soft texture, regular fit trousers.
    Close-up front view of the brown Lardini Anzug braun, showcasing the slim fit pure wool blazer with black buttons and unfinished sleeve hems.
    Sizes
    • 48
    • 52
    • 54
  2. Side view of Doucal's Penny Loafer 'Deco' schwarz, featuring feines Glattleder, leicht schmal zulaufend, typischer Penny Strap, Vorderkappe mit Steppnaht, ledernes Innenfutter, and robuste Sohle aus Kautschuk.
    Top-down view of Doucal's Penny Loafer 'Deco' schwarz in dark brown feines Glattleder, leicht schmal zulaufend, typischer Penny Strap, Vorderkappe mit Steppnaht, ledernes Innenfutter, robuste Sohle aus Kautschuk.
    Sizes
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45.5
    +1
  3. Front view of Colombo Cashmere T-shirt navy in a regular fit with round neckline, made of pure cashmere with a soft touch, showcasing elegant simplicity. 

Description: Ein Statement stiller Eleganz: Das T-Shirt von COLOMBO aus reinem Cashmere überzeug
    Close-up front view of Colombo Cashmere T-shirt navy showing round neckline and label, made of pure cashmere with soft feel.

Ein Statement stiller Eleganz: Das T-Shirt von COLOMBO aus reinem Cashmere überzeugt durch seine luxuriöse Haptik und höchste
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Selected
    Front view of the Lardini Leinenjacke 'Pastone' beige meliert, a luxurious pure linen jacket with soft touch, fine herringbone weave, regular fit, four-button placket, turn-down collar, three front pockets, smooth lining, and two inner pockets, designed f
    Rear view of Lardini Leinenjacke 'Pastone' beige meliert, a luxurious pure linen jacket with soft feel, fine herringbone weave, regular fit, and classic collar.
    Sizes
    • S
    • M
    • XL
    • XXL
  5. Side view of the Aurélien Loafer 'Yacht 2.0' taupe in smooth suede with a slim silhouette, hand-stitched details, leather lining, and flexible rubber sole, showcasing comfort and craftsmanship.
    Top view of Aurélien Loafer 'Yacht 2.0' taupe in smooth velour leather with slim silhouette, hand-stitched toe, leather lining, and flexible rubber sole, showcasing sole and upper details.
    Sizes
    • 40
    • 41
    • 42
    • 46
    +7
  6. Selected
    Side view of Sebago Penny Loafer 'Classic Dan' dunkelbraun in smooth, finely grained leather with Blake stitching, penny strap, decorative seams, leather lining, leather sole, and rubber-reinforced heel.
    Sebago Penny Loafer 'Classic Dan' dunkelbraun shown from top and sole view, handcrafted with finely grained leather, Blake stitched, leather lining, rubber-reinforced heel.
    Sizes
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    • 45.5
    • 46
  7. Lardini Smart-casual jacket cream shown front-facing, double-breasted with pointed lapel, floral pin, breast and patch hip pockets, smooth viscose-silk fabric.  

Airy and elegant: This double-breasted smart-casual jacket made of fine viscose with silk
    Close-up front view of Lardini Smart-casual jacket cream showing double-breasted buttons and folded cuff details.

Description:  
Airy and elegant: This double-breasted smart-casual jacket made of fine viscose with silk content by LARDINI is the best c
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  8. Side view of Sebago Penny Loafer 'Classic Dan' bordeaux in finely grained leather, Blake-stitched, narrow silhouette, penny strap, decorative seams, leather lining, leather sole, rubber-reinforced heel.
    Top view of Sebago Penny Loafer 'Classic Dan' bordeaux showing finely grained leather, Blake stitching, penny strap, decorative stitching, leather lining, and leather sole with rubber-reinforced heel.
    Sizes
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
  9. Front view of Belstaff Suede jacket 'Waymark' sand in supple suede with turn-down collar, concealed button placket, patch breast pockets, and cuffed sleeves.  

A versatile piece in supple suede: The hybrid 'Waymark' by BELSTAFF is a cool alternative p
    Back view of Belstaff Suede jacket 'Waymark' sand in supple suede with slim fit, turn-down collar, cuffed sleeves, and tonal lining. 

Description: A versatile piece in supple suede: The hybrid 'Waymark' by BELSTAFF is a cool alternative piece, which l
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  10. Front view of Closed Short sleeve knit polo rose in soft pink, slim fit with a knit collar and deep four-button placket.

Description: This CLOSED short-sleeved knit polo in fine knit fabric is made from pure cotton, the perfect casual and stylish comp
    Close-up front view of Closed Short sleeve knit polo rose in soft pink, showing knit collar and two buttons.

This CLOSED short-sleeved knit polo in fine knit fabric is made from pure cotton, the perfect casual and stylish companion for the new season.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  11. New
    Selected
    Front view of Briglia 1949 Jogger pants 'Wimbledon' grey mottled, casual tapered fit linen trousers with elastic drawstring waist, zip fly, single pleat, French and jetted back pockets. 

Add some Italian flair to your wardrobe with the casual jogger p
    Briglia 1949 Jogger pants 'Wimbledon' grey mottled shown from the back on a white background, high waist, elasticated waistband with drawstring, zip fly, single pleat, French and jetted back pockets, tapered fit, ankle length, made of pure slightly robust
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
  12. Side view of the Santoni Sneaker 'Double Buckle' taupe in fine smooth leather with characteristic 'Double Buckle' overlay, round shape, seven-eyelet lacing, emblem on the tongue, padded collar, leather lining, and flexible rubber sole. Hommage an einen Kl
    Santoni Sneaker 'Double Buckle' taupe shown from above with one shoe sole up, featuring fine leather, double buckle overlay, round shape, seven-eyelet lacing, emblem on tongue, padded collar, leather lining, flexible rubber sole; homage to classic monkstr
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  13. Side view of Santoni Sneaker 'Clean Icon' taupe in markant genarbtes Glattleder with matte Optik, runde Vorderkappe, Sieben-Loch-Schnürung, dezentes kontrastfarbiges Stitching-Detail, Innenfutter aus Leder, and flexible Kautschuksohle.
    Santoni Sneaker 'Clean Icon' taupe shown from top and sole view, featuring markant genarbtes Glattleder, matte Optik, runde Vorderkappe, Sieben-Loch-Schnürung, dezentes, kontrastfarbiges Stitching-Detail, Innenfutter aus Leder, and flexible Kautschuksohle
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  14. Front view of Richard J. Brown Jeans 'Tokyo' grey, slim fit tapered stretch cotton denim with button fly, five-pocket style, soft feel, coin pocket logo stitching, and leather patch. Timeless skill in denim workmanship: The jeans 'Tokyo' by RICHARD J. BRO
    Close-up rear view of Richard J. Brown Jeans 'Tokyo' grey showing the leather patch, pocket with logo stitching, and detailed denim texture. Timeless skill in denim workmanship: The jeans 'Tokyo' by RICHARD J. BROWN combine premium comfort with a precise
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  15. Front view of Rifugio Suede jacket light grey, showcasing smooth suede, slim fit, five-button placket, turn-down collar, patch front pockets with flap, sleeves with cuffs, unconstructed design, soft feel, and two inside pockets. Confident elegance meets e
    Rear view of the Rifugio Suede jacket light grey showcasing smooth suede, slim fit, turn-down collar, sleeves with cuffs, and unconstructed design. Confident elegance meets exquisite workmanship: This suede jacket by RIFUGIO fascinates in velvety-soft lea
    Sizes
    • 52
    • 54
    • 56

New Season Styles for Men

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.