Understatement Meets Luxury

The Row is one of the world's most sought-after luxury menswear brands. This is because it brilliantly combines 'quiet luxury' with modern styles. Thanks to their timeless design, these pieces can be worn by men for years to come, allowing them to create new looks time and time again. This is precisely one of the label’s core philosophies: to design clothing that lasts a lifetime. Read on to find out which pieces from The Row you can buy online at BRAUN Hamburg, how to style them, and who is behind the company. 

Which items from The Row’s menswear range are available at BRAUN Hamburg?

At BRAUN Hamburg, you can buy a range of the brand’s clothing, such as jumpers, designer jackets for men, coats, bags, shoes and accessories. We’ll introduce you to the different styles. 

• Whether it’s The Row coats, jackets, smart-casual jackets, knitwear, jeans and trousers, or shirts and T-shirts – the pieces are all timeless and fit perfectly into your men’s capsule wardrobe. This means you can put together a collection of essentials that you can mix and match time and time again. The garments are made from cotton, cashmere or wool and impress with their high quality and unrivalled comfort. The Row jumpers come with polo collars, V-necks or crew necks, and their subtle colours ensure they’ll be a staple in your wardrobe for years to come.
• You can wear these bags on a wide range of occasions. Whether you’re heading to the office, travelling or enjoying a leisure activity – the designs are classic and consistent in terms of quality and style. They are made from suede and are available in various styles, such as a shopper or a designer shoulder bag for men.
• The Row’s footwear, such as tassel loafers, suede loafers and styles with reinforced heels, defines the brand’s shoe collection. When it comes to colours, the label deliberately keeps things simple and understated, sticking to shades such as dark brown and black. The soft leather version, in particular, is a big favourite, as it features a pleated front panel, has a polished look and comes with a curved strap. Wear it with a The Row shirt, layer a jumper over the top, and pair these two pieces with a pair of jeans and a bag from the brand.
• Whether it’s a cashmere scarf, a leather belt or a wallet – with the brand’s designer accessories for men, you’ll be perfectly dressed. For cold winter days, to add the finishing touch to any outfit, or to keep your valuables safe – the label offers the perfect piece for every occasion.

What colours are typical of The Row?

The Row deliberately opts for a minimalist colour palette featuring shades such as dark grey, black, brown, blue and cream. This understated selection is no coincidence: it ensures that the garments can be mixed and matched in a variety of ways – whether with other items of clothing or for different occasions – making them timeless essentials for your wardrobe.

What fit options are available at The Row?

At The Row, you’ll find a wide range of fits, which vary depending on the garment. The spectrum ranges from a figure-hugging slim fit, through the classic regular fit, to a loose-fitting relaxed fit. Boxy cuts are also part of the brand’s repertoire and give the designs a particularly casual, relaxed look.

Who is behind The Row?

Behind the brand are twin sisters Ashley Olsen and Mary-Kate Olsen, who appeared on the screen as actresses from childhood through to their teenage years. In 2006, the pair founded the label The Row and launched their first collection, comprising seven garments. The two The Row designers deliberately took a back seat, putting the brand’s creations in the spotlight so that the garments could speak for themselves – with great success. One of their first projects was to create the ideal designer T-shirt for men, characterised by a perfect fit, high-quality materials and durability – without following any particular trends.

Who owns the brand The Row?

The two sisters, Ashley and Mary-Kate Olsen, are the majority shareholders in the brand. In 2024, Chanel owners Alain and Gérard Wertheimer, along with L’Oréal heiress Françoise Bettencourt Meyers, acquired shares in The Row.

Is The Row quiet luxury?

Yes, The Row is one of the brands that epitomise ‘quiet luxury’ par excellence. The ‘quiet luxury’ style for men is characterised by an understated yet exceptionally high-quality look. It calls for a wardrobe comprising minimalist individual pieces that can be mixed and matched for a wide range of occasions. The label is one of the pioneers of this style and continues to play a key role in shaping it to this day.

Where does the name ‘The Row’ come from?

The label’s name is derived from one of the most famous streets in London’s Mayfair district: Savile Row. It is regarded as the place to go for exceptional bespoke menswear. The tailors there sketch, cut and sew every suit by hand.

Where does The Row manufacture its products?

The Row has its garments manufactured in the United States of America, Italy, Japan and France, amongst other places.

What makes The Row so special?

The Row for men does not focus on fast-moving trends, but instead prioritises clothing that will last for many years. The label also focuses on materials such as cashmere, cotton and wool, which are characterised by their premium quality. Rather than being flashy, The Row’s fashion wins people over with its understated elegance.

Which celebrities wear The Row?

Singer Harry Styles and actor Jacob Elordi are two well-known figures who have already been spotted wearing the brand’s shoes in street style shots. Both stars are big fans of loafers.

Discover The Row in Germany now at BRAUN Hamburg and shop your favourites from the American brand.