The Product is the Hero
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Reduction as luxury: the product is the hero redefines masculine elegance for the modern man – quiet, considered, and uncompromisingly precise. Technically informed silhouettes, functional hybrid fabrics and a curated aesthetic ... merge into a timeless collection, crafted in Portugal. Smart outerwear and refined essentials in muted tones. Best of all: every piece transcends seasons and trends. More Less
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  1. Smart Fabric
    The Product is the Hero Jogpants 'Travel Pant' navy shown from the front, ultralight and bi-elastic microfiber with slim fit, short cut, high waist, drawstring waistband, zipper and button, functional water-repellent fabric, smooth texture, French front p
    The Product is the Hero Jogpants 'Travel Pant' navy shown from the back in a slim fit with a high waist, short cut, and fixed hem cuffs. Darf in keinem Urlaub fehlen: Die bequemen und ultraleichten Jogpants 'Travel Pant' aus bi-elastischer Microfaser v
    The Product is the Hero Jogger pants 'Travel Pant' navy
    €279.00
    Sizes
    • S
    • L
    • XL
    • XXL
  2. Front view of The Product is the Hero Down gilet 'A Special Vest' grey mottled, an extra-lightweight down gilet with mulesing-free virgin wool and merino lining. Description: As the name suggests, the Portuguese label THE PRODUCT IS THE HERO focuses o
    Close-up front view of The Product is the Hero Down gilet 'A Special Vest' grey mottled, showing the standing collar with two-way zip. Description: As the name suggests, the Portuguese label THE PRODUCT IS THE HERO focuses on individual products – lik
    The Product is the Hero Down gilet 'A Special Vest' grey mottled
    €549.00
    Sizes
    • L
    • XL
    • XXL
    • XXXL
  3. The Product is the Hero Jogger pants beige shown from a front view, made of high-quality microfibre with a smooth feel, tapered fit, regular thigh width, ankle length, very tapered cut, partially elasticated waistband with drawstring, French pockets, hip
    Back view of The Product is the Hero Jogger pants beige, made of high-quality microfibre with smooth feel, tapered fit, regular thigh width, ankle length, very tapered cut, partially elasticated waistband with drawstring, French pockets, hip pockets on th
    The Product is the Hero Jogger pants beige
    €279.00
    Sizes
    • S
    • M
    • L
    • XL
  4. 20% off
    The Product is the Hero Blouson 'Billy' grey mottled shown from the front on a plain background, featuring a soft, crease-resistant wool blend, slim fit, two-way zip, drawstring hood, slanted hip pockets, elastic hem and cuffs, unconstructed design, and i
    Rear view of The Product is the Hero Blouson 'Billy' grey mottled, a slim fit, soft, crease-resistant wool jacket with a drawstring hood, elastic hem and cuffs, two-way zip, slanted hip pockets, inside pocket, and unconstructed design, photographed agains
    The Product is the Hero Blouson 'Billy' grey mottled
    €499.00
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. 20% off
    The Product is the Hero Blouson 'Billy' grey-brown mottled shown from the front, slim fit with drawstring hood, two-way zip, slanted hip pockets, elastic hem and cuffs, made of soft, crease-resistant virgin wool and microfiber blend.
    The Product is the Hero Blouson 'Billy' grey-brown mottled shown from the back, featuring a drawstring hood, slim fit, two-way zip, slanted hip pockets, elastic hem and cuffs, unconstructed design, soft wool-microfibre blend, and inside pocket. An all-rou
    The Product is the Hero Blouson 'Billy' grey-brown mottled
    €499.00
    Sizes
    • M
    • XL
    • XXL
    • XXXL
  6. Front view of The Product is the Hero Merino T-shirt 'Wool Tee' dark grey mottled, a slim fit crew neck tee in pure merino wool. In their 'Wool Tee' in jersey with pure merino wool, THE PRODUCT IS THE HERO give the classic T-shirt cut a luxurious upgr
    The Product is the Hero Merino T-shirt 'Wool Tee' dark grey mottled shown from a close-up top-front perspective, highlighting its crew neck and soft, jersey fabric made of pure merino wool with slim fit, washable, breathable, and temperature-regulating fe
    The Product is the Hero Merino T-shirt 'Wool Tee' dark grey mottled
    €169.00
    Sizes
    • L
    • XL
    • XXL
    • XXXL
  7. Front view of The Product is the Hero Long sleeve polo shirt grey mottled, lightweight cotton-cashmere piqué with shark collar, four-button placket, barrel cuffs, waist darts, and short hem vents.
    Close-up front view of The Product is the Hero Long sleeve polo shirt grey mottled, showing the polo collar and top button. Description: A casual basic: this lightweight and comfortable long sleeve by THE PRODUCT IS THE HERO with polo shirt collar is
    The Product is the Hero Long sleeve polo shirt grey mottled
    €239.00
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  8. Front view of The Product is the Hero Long sleeve polo shirt navy, a casual basic made of lightweight cotton-cashmere piqué with soft feel, regular fit, four-button placket, shark-shaped polo collar, barrel cuffs, waist darts at the back, and short hem ve
    Close-up front top view of The Product is the Hero Long sleeve polo shirt navy, lightweight cotton-cashmere piqué with shark collar. A casual basic: this lightweight and comfortable long sleeve by THE PRODUCT IS THE HERO with polo shirt collar is made
    The Product is the Hero Long sleeve polo shirt navy
    €239.00
    Sizes
    • M
    • XXXL
  9. Smart Fabric
    Front view of The Product is the Hero Blazer 'Travel Blazer' beige, a water repellent, lightweight, slim fit blazer with two-button closure and patch pockets. Description: The water repellent blazer 'Travel Blazer' made of bi-elastic microfibre by THE P
    Close-up front view of The Product is the Hero Blazer 'Travel Blazer' beige, showing its water repellent, bi-elastic microfibre fabric, slim fit, two-button style, step lapel, patch hip pockets, side vents, unconstructed design, and one inside pocket. The
    The Product is the Hero Blazer 'Travel Blazer' beige
    €369.00
    Sizes
    • S
    • L
    • XL
  10. The Product is the Hero Merino Longsleeve dunkelgrau meliert shown from the front, lightweight, supersoft, pure merino wool, slim fit, round neckline, breathable and warm-regulating essential for cooler seasons. Hier spricht das Produkt für sich: Mit d
    Close-up front view of The Product is the Hero Merino Longsleeve dunkelgrau meliert with round neckline, showing soft, breathable pure merino wool fabric. Description: Hier spricht das Produkt für sich: Mit diesem leichten, supersoften Longsleeve aus
    The Product is the Hero Merino long sleeve dark grey mottled
    €209.00
    Sizes
    • M
    • L
    • XL
  11. Front view of The Product is the Hero Merino T-Shirt 'Wool Tee' navy, a slim fit classic round neck tee in pure merino wool. Description: THE PRODUCT IS THE HERO verleihen dem klassischen T-Shirt-Schnitt bei ihrem 'Wool Tee' mit einem Jersey aus reine
    The Product is the Hero Merino T-Shirt 'Wool Tee' navy shown from a close-up top-front view highlighting the round neckline and inner label. THE PRODUCT IS THE HERO verleihen dem klassischen T-Shirt-Schnitt bei ihrem 'Wool Tee' mit einem Jersey aus rei
    The Product is the Hero Merino T-shirt 'Wool Tee' navy
    €169.00
    Sizes
    • M
    • XL
    • XXL
  12. Front view of The Product is the Hero Wool jogger pants dark grey, tapered fit with partially elasticated waistband and drawstring, short cut with fixed hem turn-up. These tapered jogger pants in slightly stretchy virgin wool by THE PRODUCT IS THE HER
    Rear view of The Product is the Hero Wool jogger pants dark grey, tapered fit with partially elasticated waistband, French and hip pockets, short cut with fixed hem turn-up in slightly stretchy virgin wool. These tapered jogger pants in slightly stret
    The Product is the Hero Wool jogger pants dark grey
    €359.00
    Sizes
    • L
    • XL
    • XXL
    • XXXL
  13. Smart Fabric
    Front view of The Product is the Hero Blazer 'Travel Blazer' dark green, a slim fit, water repellent, bi-elastic microfibre blazer with two buttons and patch hip pockets. The water repellent blazer 'Travel Blazer' made of bi-elastic microfibre by THE
    Rear view of The Product is the Hero Blazer 'Travel Blazer' dark green, a water repellent, lightweight, bi-elastic microfibre blazer with slim fit and side vents. Description: The water repellent blazer 'Travel Blazer' made of bi-elastic microfibre b
    The Product is the Hero Blazer 'Travel Blazer' dark green
    €369.00
    Sizes
    • S
    • L
    • XXL
    • XXXL
  14. Smart Fabric
    Front view of The Product is the Hero Blazer 'Travel Blazer' navy, a slim-fit, water-repellent, ultralight blazer with two-button closure, notch lapel, patch hip pockets, back side vents, and unconstructed design made from bi-elastic technical microfiber,
    Rear view of The Product is the Hero Blazer 'Travel Blazer' navy in water-repellent, ultralight bi-elastic microfiber with slim fit and back vents.
    The Product is the Hero Blazer 'Travel Blazer' navy
    €369.00
    Sizes
    • S
    • L
    • XXXL

The Product is the Hero for Men

Premium Menswear That Speaks for Itself

„The product speaks for itself“ – a statement that defines the philosophy of The Product is the Hero for men more precisely than any marketing claim could. The focus lies not on presentation, but on substance: exceptional quality, refined functionality, and a clear, timeless aesthetic.
The brand represents modern premium menswear for men who value restraint, fit, and craftsmanship.

What the Brand Stands For

The Product is the Hero is created for men who recognise luxury in the material, the workmanship, and the precision of the cut. Every design is considered, adhering to the principle of creating enduring garments that balance elegance and performance:

  • Reduction to the essentials: Clean silhouettes that combine ease and sophistication
  • Function meets luxury: Technical fabrics and hybrid layering pieces with intelligent detailing
  • Timeless design principles: Garments that transcend seasonal trends
  • Refined colour palette: Shades of navy, grey, beige, and brown define the collection for effortless combinations

The result is a style that stands out through precision, quality, and a quietly confident aesthetic.

What Defines the Collections

The collections of The Product is the Hero for men combine craftsmanship, performance, and a modern sense of lightness. Every piece is carefully constructed, precisely tailored, and designed for longevity.

  • Technical outerwear: Jackets and coats with contemporary cuts and advanced materials
  • Hybrid layering: Knitwear and mid-layer pieces that unite comfort and structure
  • Precision tailoring: Clean lines, defined shapes, and impeccable workmanship
  • Seasonless staples: Essential garments for a versatile, long-lasting wardrobe

Each design integrates naturally into everyday life – sophisticated, functional, and easy to wear.

Exclusivity Through Control

A key strength of The Product is the Hero for men lies in its production in Portugal, which allows for complete oversight of design and manufacturing – a level of quality assurance rarely found in today’s market.

  • Exceptional quality: Every seam, fabric, and fit is meticulously inspected
  • Flexibility: Smaller quantities and bespoke adjustments are possible
  • Exclusivity: Available exclusively through select premium retailers such as BRAUN Hamburg

The result is a collection that combines craftsmanship and modern functionality at the highest level.

Shop The Product is the Hero at BRAUN Hamburg

For those seeking outerwear, tops, or trousers made to last, The Product is the Hero for men, available at the BRAUN Hamburg online shop, offers a refined selection of premium pieces.
The collection includes jerseys made from fine merino wool that regulate temperature and are machine-washable, as well as ultra-light jackets crafted from elastic virgin wool–microfibre blends that remain crease-free and offer exceptional wearing comfort. Whether for leisure, business, or travel – discover The Product is the Hero, menswear defined by substance, precision, and timeless style.

*The discount on the original price will be applied after entering the dress code at checkout and cannot be combined with other promotions. Valid for all items labelled „20% off“.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

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C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

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Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

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Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

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Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

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Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

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Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

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Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

More Kids Styles
Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

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Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

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Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

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Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

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007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

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Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.