The Italian label Stone Island for men proves that fashion and functionality needn’t be mutually exclusive – and does so with flying colours. Innovation lies at the heart of the brand’s identity, with technical fabrics and cutting-edge materials shaping everyday pieces such as designer sports and casual wear for men. The result? A progressive, sporty, and urban aesthetic that breaks with convention while retaining an understated elegance.
A spirit of experimentation – evident in the brand’s use of unconventional dyeing techniques – brings a distinctive character not only to outerwear, but also to jumpers, shirts, cargo shorts, caps, and hats. The outcome is a collection full of contemporary appeal and unexpected effects.
Founded by Massimo Osti over 30 years ago – a considerable span of time during which the brand has grown steadily and drawn on its accumulated expertise – Stone Island for men has established itself as both a pioneer and an undisputed authority in the field of functionally inspired fashion. With meticulous care and dedication, only designs that truly convince make it through the brand’s extensive and sophisticated development process into production. At the heart of Stone Island’s menswear lies an insatiable curiosity – the driving force behind its continuous quest for innovation and inspiration.
Particularly unusual techniques: Stone Island is known for pioneering unusual techniques – including fabrics that change colour with temperature shifts or those made highly reflective through a glass coating. These are just a few examples of the brand’s high-tech innovations, always marked by the signature compass badge on the sleeve. Success came almost by accident, during an experimental attempt to test fabrics for a potential collection. In trying to soften a two-tone lorry tarpaulin for use in clothing, the result was an entirely new material with a distinctive vintage look, later named “Stella.” Thanks to its unique texture and striking red-and-grey contrast, the fabric was used to create a line of designer jackets for men. Released under the name Stone Island, they unexpectedly became a major success.
Even in its earliest experiments, Stone Island made use of recycled materials – such as lorry tarpaulin. Sustainability is a personal priority for current CEO and creative director Carlo Rivetti, who continues to drive progress in this area. As a result, an increasing number of recycled fibres and water-saving processes are being integrated into the brand’s production methods.
It’s not just the brand name that reflects a strong connection to the sea. The iconic detachable compass badge also draws inspiration from the military – specifically, rank insignia on uniform jackets – and evokes themes of seafaring, freedom, and exploration. It’s most commonly found on the upper arm, but occasionally appears on the chest or the side of the leg.
In sought-after special collections such as the Stone Island Ghost Pieces, the logo patch is rendered in monochrome and produced in strictly limited numbers, making it a prized collector’s item. The Stone Island Stellina line, by contrast, features the distinctive star embroidery. Military influences are a recurring theme across the brand’s designs – evident, for example, in its casual designer cargo trousers for men.
Stone Island jackets for men: From iconic softshell jackets and functional down coats to the classic overshirt – Stone Island sets the benchmark in outerwear. Innovative dyeing techniques such as garment dyeing produce unique colour gradients, giving each piece a one-of-a-kind character. Thanks to wind- and water-repellent materials, the jackets and gilets – including down-filled styles – are not only stylish but also practical for everyday wear. Perfect for unpredictable weather and an urban lifestyle.
Stone Island T-shirts for men: Many of the styles stand out for their simplicity and minimalist design. This subtle understatement makes them ideal for a wide range of occasions. That said, the collection also includes pieces featuring logo prints, embroidery, or bold back graphics.
Stone Island jumpers for men: Stone Island’s jumpers and cardigans impress with a palette of classic shades including beige, grey, dark green, navy, and black. Whether crew neck, V-neck, with zips or buttons – or styled as a Stone Island hoodie – these versatile pieces can be worn on their own or layered with ease.
Stone Island long-sleeves for men: Another essential from the brand no wardrobe should be without.These useful items are perfect as a mid-layer or worn casually with jeans and sneakers. Whether you prefer a polo collar or a classic crew neck – the choice is yours.
Stone Island trousers for men: Earlier in this article, we touched on the brand’s military-inspired cargo trousers – available in both full-length and short versions. Beyond these, the collection also includes chinos, jogger pants, sweat pants, and sweat shorts, offering a wide range of styles for every occasion.
Stone Island sports and casual wear for men: Sporty hooded jackets, soft cotton fabrics, and timeless colours like black and light grey define the brand’s laid-back styles. Whether you're heading out for a relaxed stroll or spending a cosy Sunday on the sofa, Stone Island offers the perfect outfit for the occasion.
Stone Island accessories: The range is completed with refined accessories including Stone Island caps, hats, and bags. These pieces add the finishing touch to any look and reflect the brand’s commitment to functional design – perfect for those who refuse to compromise on the details.
Stone Island shirts and jumpers typically come in a slim fit, while jackets and trousers are usually cut in a regular fit. We’ve measured every item for you, so you’ll know exactly whether to expect a slim, regular, or – in the case of some jackets – a contemporary oversized fit. These sporty styles offer a comfortable feel without bulk, and stand out for their functional appeal.
The Stone Island menswear range goes far beyond jackets, now including everything from knitwear to wardrobe staples like T-shirts, polo shirts, sweatshirts, trousers, shirts, and accessories. Explore a wide selection of garments and exclusive collections – all defined by innovation and technical expertise – in the BRAUN Hamburg online shop.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.
