On

Who is Behind the Brand ON?

A small revolution in running: with On sneakers for men, three friends Olivier Bernhard, David Allemann and Caspar Coppetti have succeeded in reinventing the running experience. They were united by their love of running, but something was missing: the perfect shoe. Former professional athlete Bernhard had already started to realise his idea of the ideal running shoe together with an engineer until the three founders got together in 2010 to launch their label On Shoes in Zurich. The aim was to develop a shoe that absorbs shock when hitting the ground and maximises power when pushing off. The prototype already won an award, and the brilliant success of the shoe with the patented CloudTec sole proves it: Mission accomplished. On Shoes make you feel like you're walking on clouds, both in sport and in everyday life. With their contemporary design and urban colours, sophisticated lacing and perfect fit on the foot, we like to be carried through the day by On sports shoes for men, even in urban contexts.

Why Are ON Sneakers for Men So Popular?

What makes ON sneakers for men so popular is their pleasantly lightweight construction and comfort, as well as the innovative technologies that the brand's team has developed with athletes and running experts. The patented CloudTec sole is clearly at the centre of all models. It supports a soft landing and a powerful push-off. But that's not all: The innovation counteracts muscle fatigue and reduces the strain we are exposed to when jogging, hiking and other types of exercise. The so-called clouds act like cushions and can be compressed both horizontally and vertically, thereby contributing optimally to cushioning. The sole is not only extremely functional, but also very stylish. Another ON innovation: the Speedboard, which is also patented. It is designed to increase running speed and acts as a kind of midsole in the middle of the upper construction and outsole. Depending on the ON shoe for men, the Speedboard differs in shape, material, thickness and curvature to provide optimum support for the runner. The inventive spirit of ON founders Bernhard, Allemann and Coppetti is also evident in the development of their Helion Superfoam - a foam that was created out of necessity and is used in the soles of all sneakers. With this "Superfoam", the three have managed to combine flexible elements with fixed elements.
The use of recycled materials and contemporary leather alternatives also characterise the Swiss brand's designs. The ultra-lightweight constructions are particularly impressive and support a pleasant walking sensation that is perfected by sophisticated details. Whether with a waterproof membrane, extra grip or flexible lacing in slip-on style - ON offers the perfect shoe for every sport, environment and wearer.

ON trainers for men usually have a normal fit. If this is not the case, you will find a note under "Size" on the item details page in our online shop.

The Right ON Shoe for Every Type of Sport

Whether for trail running, tennis, hiking, road running, fitness or simply for everyday walks: ON offers the right shoe with maximum functionality for every endeavour. The Swiss creations have long been one of the shoe trends of the year and have become indispensable in urban environments. Find out which innovative ON sneakers for men are waiting for you in our range here at a glance:

• The Cloud 5 is a further development of the brand's award-winning classic and is made from 44% recycled materials, including breathable and antimicrobial mesh. In addition to the CloudTec sole, the particularly lightweight trainers have a flexible speed lacing system that makes them easier to put on and quickly secures the foot. If you prefer, you can also replace them with a pair of normal laces, which are supplied in the box. For those who can't be stopped in rainy weather: the comfortable Cloud 5 is also available in a waterproof version.
• In addition to the Speedboard, which is specially adapted to the model and takes up 2/3 of the sole, the Cloudrift is equipped with the innovative CloudTec technology, which enables the wearer to land softly and roll gently over the entire foot. This comfort is enhanced by the mesh upper. Contrasting rubber details in trendy colours add a modern accent without being obtrusive. Coordinate your designer sports and casual wear for men with these detailed colours to create harmonious outfits. The Cloudrift also impresses when it comes to sustainability: 35% of the model is made from recycled materials.
• The Cloudnova is a classic pair of ON running shoes for men in the style of a sneaker. The special feature of the Cloudnova is the comfortable sock construction with a padded heel section and flexible lacing. A specially developed mesh rounds off the mid-top design. As with all other models, textile and breathable mesh are also used for the inner material, making these men's shoes extremely comfortable.
• As its name suggests, THE ROGER Advantage is inspired by tennis and former Wimbledon star Roger Federer. The clean design with fine stitching, side perforations and vegan leather with a matt finish dominates the style of the shoe. This is complemented by the tongue and the padded mesh upper sections. Cushioning on the forefoot ensures a noticeably soft walking sensation. A subtle "THE ROGER" print rounds off the tennis design perfectly. Combine the shoe with sporty looks consisting of a designer polo shirt for men and shorts to pick up on the tennis vibe - because it's absolutely on trend right now.
• THE ROGER Centre Court is another model from the collaboration between ON-Sneaker for men and former tennis pro Roger Federer, which was developed with the help of Swiss technologies. The patented Speedboard guarantees energy return with every step. The shoe gets its retro tennis look from the deliberately placed seams, classic laces, perforations and the subtle use of coloured overlays. The upper is made from vegan leather with imitation grain. Another recognisable feature? The ON logo and "THE ROGER" lettering are both in gold.

But that's by no means all the models in the collection! Each of these super-lightweight ON shoes for men is available in numerous other variants with different designs, materials and trendy colours. Simply visit our online shop regularly to discover the latest ON sneakers for men and the latest men's fashion in our new arrivals.

In 2014, the label outdid itself once again: The 'Cloud' model is the lightest cushioned running shoe in the world. On can now look back on numerous awards. And they are far from finished: they are still busy working on innovations: an even lighter sole, waterproof material, hiking shoes, limited editions, etc. Only one thing will not change at On: We can rely on the sneaker brand to keep coming up with new surprises. Thanks to the large selection of ON shoes for men in different designs and colours, there are numerous combinations for every leisure occasion. Men's fashion that focuses on style and function gains innovative comfort with shoes from the Swiss brand.

Convince yourself of the comfortable, innovative ON running shoes for men that meet Swiss quality criteria and order your new favourite pair of sneakers here in the BRAUN Hamburg online shop to pursue your sports and leisure activities in complete comfort.