On

A quiet revolution in running: With On shoes, three friends Olivier Bernhard, David Allemann and Caspar Coppetti have succeeded in reinventing the feel of running. They were united by their love of running, but something was missing: The perfect shoes. Working with an engineer, former professional sportsman Bernhard had already begun to realize his idea of the perfect running shoes when the three founders got together in 2010 to launch their label On shoes in Zurich. The aim was to develop shoes that provided cushioning when they hit the ground and boosted power on strike off. Even the prototype was prize-winning and proved the dazzling success of the shoes with the patented CloudTech sole: Mission accomplished. On shoes feel like walking on a cloud, for sport and everyday wear. With their contemporary design and city-friendly colours, clever lacing and optimum fit on the foot, On shoes are also suitable for all-day wear in urban settings. The label excelled itself again in 2014: The model 'Cloud' became the lightest cushioned running shoes in the world. On can now look back on numerous prizes. But they aren’t finished yet, not by a long way: They are still eagerly working on innovations: even lighter weight soles, waterproof material, hiking shoes, limited editions... but there is one thing about On that won’t change: We can count on the sneakers brand always coming up with new surprises. Experience the Swiss-quality innovative running shoes for yourself and order your new pair of favourite sneakers here in the BRAUN Hamburg online store.