Designer Massimo Giorgetti has been shaking up Italian fashion with his progressive styles since 2009. The name MSGM is a powerful shortened form of his name plus the name Milan, where the label was founded. However, it is also made up of the initials of the friends who persuaded Massimo to launch his own label – which was basically like preaching to the converted, because even Massimo's school days were characterised by his great interest in fashion. The young brand's meteoric rise was accompanied by outstanding reviews and awards. The changeable concept of the first flagship store, which opened in the trendy Milanese district of Brera in 2013, served as a model for the MSGM shops that can now be found in fashion metropolises across the world.
Some of Giorgetti's sources of inspiration - indie music, pop art and photography - are reflected in his creations in the form of colourful prints and unusual patterns. The influence of the beach and club culture of his home of Rimini is reflected in the designs of former DJ Giorgetti, who skilfully mixes inimitable Italian style with sportswear elements. The luxurious MSGM styles are as youthful and pulsating as the lighting effects in clubs, a visualisation of music and rhythm. We have made a hand-picked selection of the latest MSGM collections for men for the BRAUN Hamburg shop, so you can style casual looks with an Italian attitude to life. Whether you choose expressive colours or classic black and white, shop contemporary styles in your size online: A jumper or sweatshirt with logo embroidery, casually styled with a denim jacket and sneakers, or a T-shirt worn under an open shirt with jeans or casual trousers create modern statement looks with MSGM spirit.