Luigi Bianchi

Over a Century of Italian Tailoring Excellence

The story of Luigi Bianchi began in 1911 in Mantua. In this historic city in Italy’s Lombardy region, designer Luigi Bianchi founded his first tailoring workshop, laying the foundations for a company that remains synonymous with fine menswear to this day. His passion for exceptional craftsmanship was instilled in him from an early age: his father Paride and grandfather Giuliano were both tailors, shaping the family’s deep-rooted connection to the art of tailoring.

Over the decades, the original workshop evolved into an internationally renowned company with strong regional roots. A significant milestone came with the founding of LUBIAM in 1939. The name, derived from Luigi Bianchi Mantova, combines the founder’s name with the company’s place of origin. To this day, LUBIAM represents Italian manufacturing expertise, technical know-how and the passing down of tailoring knowledge from one generation to the next. The company remains family-owned by the Bianchi family and is now led by the fourth generation. This continuity is a defining element of the brand’s identity: Luigi Bianchi for men represents a form of Italian elegance built on experience, meticulous craftsmanship and a profound understanding of fine materials. At the same time, the brand continues to evolve, combining traditional techniques with the demands of a modern, sophisticated wardrobe in which tailored suits and blazers remain essential.

Where Are Luigi Bianchi Collections Made?

The Luigi Bianchi collections are still created in the northern Italian region surrounding Mantua. Within its own production facilities, experienced specialists dedicate themselves to crafting each garment with the utmost precision – from the selection of fabrics through to the final finishing touches. The combination of artisanal expertise and modern technology creates an exceptional level of quality that defines the character of the brand. Within its own atelier, tradition and innovation come together in perfect balance. The Luigi Bianchi collections for men reflect the philosophy of a family-run company that preserves its heritage while continuously introducing new ideas.

Sartoria, Cerimonia and the Art of the Italian Suit

The heart of the brand is the Luigi Bianchi Sartoria line, which is also available at BRAUN Hamburg. It embodies the fusion of traditional tailoring expertise with a contemporary interpretation of Italian elegance. Fine fabrics, precise cuts and a balanced fit define the collection, which is designed for men who appreciate authentic craftsmanship. A Luigi Bianchi suit expresses this philosophy particularly well: it combines classic tailoring traditions with a modern understanding of comfort and style. Alongside the Sartoria line, the brand portfolio includes further collections for special occasions. The Luigi Bianchi Cerimonia line is dedicated to formal menswear and elegant appearances. Whether it is a Luigi Bianchi wedding suit for the most memorable day of your life or a Luigi Bianchi dinner suit that perfectly meets the Black Tie dress code – this traditional Italian house offers sartorial elegance for every occasion.

Tailoring with a Contemporary Signature

The collections of this family-run company include a versatile selection of suits, jackets, blazers and coats. They are characterised by clean lines, balanced proportions and a level of craftsmanship that reflects the brand’s Made-in-Italy heritage. Particular attention is given to its jackets: a single-breasted blazer impresses with understated elegance, while a double-breasted style creates a more distinctive and commanding silhouette. Especially elegant, yet today reserved mainly for special occasions, is the three-piece suit with matching waistcoat, which perfectly captures the timeless character of Italian tailoring. Classic details such as elegant shawl lapels and patch pockets pay tribute to the great tradition of Italian bespoke tailoring while being reinterpreted with contemporary proportions. Our recommendation for everyday business wear and a refined smart-casual wardrobe: a lightweight, unconstructed Luigi Bianchi jacket for men.

What Makes Luigi Bianchi Sartoria Unique?

The use of premium materials such as virgin wool, cashmere and alpaca wool is one of the defining features of the collections. Carefully selected fabrics, ranging from richly textured weaves to exceptionally refined qualities, give each garment its distinctive character. Classic patterns such as checks, pinstripes and herringbone reinforce the brand’s timeless appeal. Particular attention is given to a small but distinctive detail: the finely crafted rosette on the lapel is one of Luigi Bianchi’s signature features. Its hand-twisted shape resembles a stylised flower and symbolises the attention to detail that defines every garment created by the house. The choice of buttons follows the same philosophy. Single-breasted jackets are often finished with tonal horn buttons, emphasising their understated elegance. For double-breasted jackets with peak lapels, Luigi Bianchi frequently opts for distinctive metal buttons featuring a crest motif for a touch of vintage character, or polished silver-tone buttons that further enhance the sartorial appeal. Each detail contributes to the individual character of every piece.

Buy Luigi Bianchi at BRAUN Hamburg

Luigi Bianchi is designed for men who appreciate a clearly defined personal style and value premium designer menswear with authentic Italian origins. The jackets and coats can be styled in countless ways throughout the seasons – with elegant shirts, a variety of footwear styles or even understated jeans for a contemporary look. Complete your Luigi Bianchi jacket with refined accessories such as a pocket square or a tie.

Discover the latest collection from the Italian heritage house Luigi Bianchi, alongside luxury menswear from many other renowned brands and designers, in the BRAUN Hamburg online shop – carefully selected for you.