Laneus: Knit Styles for Men
Translated from Latin, the brand name Laneus means something like “as soft as wool” or “made of wool”. The brand name tells us where the Milanese label’s focus lies. For Antonella Bartoletti and Alessandro Spina, founders of the brand and husband and wife team, a knitted garment is a key element in any look. However, they are also increasingly expanding their range for men and women to include woven shirts, jersey T-shirts and trousers. Before founding her own label, Bartoletti studied at renowned Italian fashion school Istituto Marangoni in Milan and gained her first experience with famous names such as Giorgio Armani and Mila Schön. She and her husband only create designs for Laneus that they would be happy to wear themselves. The couple find inspiration on their travels around the world and through time – retro influences and unique details add to the charm of the brand.
The collections are headed by key pieces such as the ethnic cardigan in seven-thread jacquard, a recurring classic at Laneus that is reissued each season in different colours and patterns. Modern comic motifs, colour gradients, prints, camouflage designs and batik patterns on turtleneck jumpers, jumpers, shirts and cardigans contribute to Laneus’ high recognition value. Details like long fringes on the hem of a jumper or intentional distressed effects, combined with voluminous cable knits, make the brand DNA of Laneus unmistakable. In shades like red, blue and lilac, the Bolognese brand has an equally vibrant colour scheme. The label also uses colours like black, but in a more restrained way. Bartoletti and Spina's bold approach to knitwear can be seen in creations such as the hooded jumper from the autumn/winter 2022 collection with a sequin-enhanced argyle pattern. These expressive designs with appliqués and inlays are popular with the fashion world and celebrities. Laneus cardigans, jumpers, shirts, dresses and Bermudas are worn by singer-songwriter Billie Eilish, singer Justin Bieber and TikToker and millionaire Gianluca Vacchi.
ARTISANAL KNITWEAR BY LANEUS
Spina describes his knitted creations made of cashmere, silk, alpaca and merino wool as “soft like clouds”. The sophisticated styles are made exclusively in Italy using the finest Italian yarns. Material also plays a major role, along with the sophisticated design. Jackets, cardigans, turtlenecks, jumpers, trousers and shirts by Laneus are wearable, casual and quite loose fitting. The Italian couple's creations could be described as “knitwear for eccentrics who place the highest value on quality”. The Italian brand's clothing is now sold in over 150 shops worldwide. You can find the latest collection of Laneus jumpers, cardigans and other knitwear online at BRAUN Hamburg.