Joseph
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Joseph
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With clear-cut lines and a minimalist design so typical of the label, London-based brand Joseph re-discovers and re-interprets the 70s this season, providing a soft landing in the present age. The new collection for men features ... smooth merino knitwear and luxurious basics that make your look the centre of attention with their subtle elegance. More Less

Joseph: Urban fashion for men

The label’s design is as unusual as its history: With a clean, linear style and some unusual silhouettes, Joseph is one of the UK’s most popular premium labels. It was established in the 1960s on London’s King’s Road. Three brothers from Casablanca, Joseph, Maurice and Franklin Ettedgui came up with the idea of selling designer clothing in their hairdressing salon. Even back then their selection included pioneering Japanese designer Kenzo Takada. In light of the resounding success, the brothers abandoned their hairdressing scissors to fate and conquered the fashion world. With their first own, mostly knitwear-based collection in the 70s, and new concepts such as the combination of fashion shop and restaurant, they paved their way for success with stores all over the world and in the birthplace of tailoring: London’s Savile Row. Joseph still collaborates with outstanding designers for its collections, and offers product ranges from other labels in retail stores in its own design. The innovative Joseph brand has developed a signature all of its own: Puristic, high-quality, urban, a bit retro, a bit futuristic – but nevertheless eye-catching design that focuses on the essentials. Discover the latest Joseph collection for men here at BRAUN Hamburg.