Hand Picked
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Hand Picked
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Quality without compromise: the Hand Picked label, launched in 2018 under denim leader Giada S.p.a., already carries its values in its name: naturally dyed Japanese cotton is 100% processed in Italy by the young brand to make ... clean jeans, complemented by handmade copper elements and an environmentally friendly ice finish, a sustainable method of washing that gives the high-quality material its vintage look. The premium jeans are available in only 100 selected stores worldwide, including Harrods London, TSUM Moscow and BRAUN Hamburg. More Less
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Hand Picked: Sustainable Italian-made jeans

The young jeans label from Italy makes the fashion world a better place with contemporary and sustainable premium denim. The finest threads and Italian style make Hand Picked jeans unique. High-quality Japanese denim dyed using a process that uses water sparingly defines the linear style of Hand Picked men’s jeans, and their production also does justice to the label’s values. No detail is left to chance during production: Buttonhole stitches from the clothing industry, handmade copper rivets, invisibly stabilised trouser pockets, slight stretch content, belt loops that are also sewn on from the inside, a reinforced button placket – no details that could further enhance comfort and durability have been left out. The less is produced; the fewer resources are wasted – that is also part of the Hand Picked concept. Hand Picked jeans convey an attitude of Italian nonchalance but also responsibility, in a quality for all seasons. Production in Italy also helps by ensuring short channels. With a clean design, contemporary used washes, different cuts and colours, every man will find his new favourite Hand Picked jeans, which are now a must-have for relaxed casual looks. BRAUN Hamburg is one of just 100 specially selected stores in the world that sell Hand Picked jeans.