Guest In Residence

A Legacy in Stitches: Gigi Hadid's Connection to Cashmere

A cashmere jumper has always stood for exceptional quality and timeless luxury. This rare natural material is harvested with great care and ranks among the most exclusive fibres in the world. Its remarkable fineness, natural temperature regulation and incomparably soft handle make cashmere one of the most coveted materials in refined menswear. When properly crafted, a cashmere knit develops character over the years and accompanies its wearer for far more than a single season.

For Gigi Hadid, too, cashmere was always more than simply a fine material. As a teenager, on her way to New York she took with her cashmere knitwear that had once belonged to her parents and had been passed down over the years. These familiar jumpers became a piece of home in a new chapter of her life – bound up with memories, family history and a sense of continuity. It was this emotional dimension of cashmere, one that many associate with treasured heirlooms, that ultimately inspired the founding of Guest in Residence in 2022.

"The idea behind Guest In Residence is to create cashmere classics that everyone can love, style, wear, treasure and share with the people they love."
— Gigi Hadid, Founder and Creative Director of Guest In Residence

The brand regards cashmere not as a fleeting trend but as a long-term investment in quality and craftsmanship. At its heart are modern knitwear classics such as the Guest In Residence cardigan or jumper, pieces built to last for generations – created for those who value substance, comfort and timeless design. With clean silhouettes, a carefully curated colour palette and an uncompromising standard of materials and craftsmanship, Guest In Residence reinterprets the men's cashmere jumper as a modern essential: luxurious, expressive and made to remain part of one's personal wardrobe for years to come. Take the Everywear Cardigan, for instance – free of pattern, but rendered in vivid shades such as pastel yellow and rose. Styled effortlessly with a white T-shirt and denim, it completes the modern look.

What Defines Guest in Residence’s Designs?

The New York brand is dedicated to cashmere knitwear for men and women that is timeless, charming and wearable across seasons. At its core lies a conscious approach to the material, paired with high-quality craftsmanship and designs built for longevity. Gigi Hadid brings a playful, modern signature to this foundation. The result is "Funky Classics": knitwear with relaxed, oversized silhouettes that convey an easy, urban attitude. Paired with simple jeans or classic jackets, a striped polo shirt, a cardigan or a patterned Guest In Residence scarf can easily stand on its own.
The brand's trousers are often cut wide and deliberately elongated, creating an effortless, almost nonchalant look. Cool trainers feel the most contemporary alongside them, echoing the brand's laid-back attitude. Alternatively, you might opt for footwear that creates a deliberate contrast – such as classic leather loafers.

Patterns are used in versatile ways: stripes range from bold block stripes to fine intarsia, while checks such as gingham overshirts lend a fresh, slightly preppy touch.
Layering is a key styling device – cashmere is complemented in summer by lightweight linen-silk blends, knitted polo shirts are worn beneath cardigans or peek out from beneath open zip collars. Jumpers are also deliberately woven into the look, for instance tied loosely around the hips. Throughout, the styling remains understated yet striking. Accessories such as Guest In Residence bandanas, scarves, baseball caps and jewellery underscore this blend of casualness and refinement. Hadid has adapted the classic paisley pattern of the square scarves onto shirts in bold, expressive shades – as seen in the Guest In Residence "The Wild Rag Work Shirt".
The colour palette ranges from classic tones such as navy, grey and olive to bold accents in red, grass green or butter yellow. Each piece works on its own, yet gains further expression when combined with others.
Guest In Residence deliberately keeps its circular logo out of sight in the men's line, allowing the collection to be defined by its materials, colours and cuts – rather than by conspicuous branding.

Tip: Much of the collection is designed to be worn unisex. For women, it's generally recommended to size down by one. If you're looking to build out your capsule wardrobe, the knitwear from Guest In Residence's men's Core Collection is exactly what you need.

Guests on Planet Earth

At Guest In Residence, cashmere pieces are made to last for many years, not just a single season. To this end, the brand uses exclusively cashmere yarns certified by the Sustainable Fiber Alliance (SFA), which champions the responsible treatment of the environment, animals and the livelihoods of herders in Mongolia and China. The brand name itself reflects this philosophy: we are all merely guests on this planet, and should leave it in a better state than we found it. That's why Guest In Residence embraces a circular economy, taking back pre-owned garments made from 100% cashmere. In Tuscany, these are recycled into new yarns by Re-Verso, giving them a second life.

Buy Guest In Residence for Men at BRAUN Hamburg

Are you a fan of expressive cashmere knitwear featuring classic yet surprisingly modern patterns and silhouettes? Then it's time to discover Gigi Hadid's knitwear brand Guest In Residence – including jumpers, cardigans, overshirts and shirts. Or add a thoughtful accent with a Guest In Residence scarf. Discover premium cashmere with a modern twist, designed to last for generations and lend character to any look. All the brand's latest arrivals, along with exclusive everyday styles from other designers, are available online in the BRAUN Hamburg shop.