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The Finamore heritage dates back to 1925, when Carolina Finamore opened her first workshop in Naples’ historic city centre. She passed on her skills to her son Alberto Finamore, who successfully managed to take the step from ... workshop to Italien high-fashion brand. Today the family business has existed for three generations and developed into one of the most renowned labels for luxurious shirts. To this day, the Finamore name represents skilfully handmade designs according to Neapolitan workmanship. Using only first-class fabrics, the shirts are a true insider tip from an Italian traditional manufacture. More Less
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Finamore: Masterful traditional Neapolitan tailoring

Carolina Finamore decided to host her first workshop in the historical centre of Naples in 1925. She created shirts in accordance with the Neapolitan "high fashion rules", which to this day represent global guidelines in terms of elegance and style for a select group of customers. She taught these rules and skills to her son Alberto Finamore and his wife Stefania, who then opened their first large workshop in San Giorgio a Cremano in the 1960s. Supported by the experience and expertise of his wife Stefania, who also came from a long line of tradespeople, Alberto, blessed with an excellent head for business, soon made the jump from "workshop" to important, high fashion business.

The combination of culture, tradition, and state-of-the-art machinery transformed the family business into one of the most forward-thinking in the field of luxurious men's shirts. The third generation of Finamores took over the designer label in the 1990s. Simone, Paolo, Andrea and Annamaria devoted themselves just as fully to the company as their predecessors, allowing them to improve the level of excellence and quality of their products even more.


To this day, the Finamore label is still characterised by the excellent style and great taste of its collections, and is synonymous with a beauty only found in products as rich in luxurious detail as those from Finamore. The so-called “Carolina World” has now grown exponentially. These creations have become an important international brand, represented in the most highly renowned and exclusive multi-brand boutiques and fashion houses around the world.

Finamore shirts are made entirely by hand and as tradition dictates, only the very best cotton and most contemporary cuts are used. That is what makes them so unique and exclusive in comparison with other shirts. Every seam, and each button hole is sewn with extra fine stitching for an absolutely masterful finish. The cleanly finished shoulder sections and soft, unlined collars are some of the trademark techniques handed down from the oldest of Neapolitan traditions. You can choose between regular and slim fit, depending on your preference and build. Whether you choose a classic business shirt in light blue, a striped shirt for casual occasions or a lightweight linen shirt for summer, the Finamore shirts in the BRAUN Hamburg online store come from the crème de la crème of Italian shirt makers and really are an insider tip for sophisticated gentlemen, both for casual and office wear.

Last Pieces 15% extra off

You will receive an extra discount of 15% on all marked items that are only available in one size. This discount will be automatically applied in your shopping cart.

You will receive an extra discount of 15% on all marked items that are only available in one size. This discount will be automatically applied in your shopping cart.