Dries van Noten for men – expressive fashion with personality
With his father a men’s outfitter and his grandfather a tailor, Dries Van Noten seemed predestined to enter the world of fashion. But it wasn’t that straightforward. Instead of taking over his father’s fashion business, the young Van Noten preferred to create his own designs. Even as a child, he accompanied his parents on shopping trips for their boutique and that was where he discovered his passion for fabrics, colours and art. Dries Van Noten’s creations have since been worn by the Queen of Belgium on her state visits and by the New York City Ballet, and his expressive designs are a regular sight on the red carpet at the Oscars.
After finishing his degree in fashion design in Antwerp at the beginning of the 1980s, he and some fellow students packed their own fashion collection into a lorry and presented it at international fashion shows. The friends went down in history as the 'Antwerp Six' and were considered to be avant-garde revolutionaries of the fashion world. In 1986 Dries Van Noten finally established his own label and opened his first boutique 'Het Modepalais' in Antwerp. He now has boutiques all over the world.
Van Noten loves freedom – something you can feel in each of his collections. He designs the fabrics for his collections himself. He makes new connections between classic or folklore design elements, such as floral patterns, to create exceptional looks, and shatters expectations with unusual details, colours and prints. To him, fashion is more than just something you wear on the outside: We live and move in our clothing, so it envelops us in a special way, which is why Van Noten creates pieces that express their wearer’s own personality, that accompany us through life and that offer plenty of versatility. He has impressed the panels at many fashion awards with his sometimes expressive, sometimes understated creations. You will find an exclusive selection from the latest Dries Van Noten collection in the BRAUN Hamburg online store.