BRAUN Hamburg Essentials
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For the stylish basics in our BRAUN HAMBURG ESSENTIALS collections, we only work with proven manufacturers and tailors. The comfortable shirts, knitwear or shirts can be combined every day to create new timeless looks.
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  1. New
    Pre-Spring
    Linen shirt shark collar blue/white striped
    Linen shirt shark collar blue/white striped
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  2. New
    Pre-Spring
    Linen shirt shark collar beige/white striped
    Linen shirt shark collar beige/white striped
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  3. New
    Pre-Spring
    Linen shirt shark collar blue/white striped
    Linen shirt shark collar blue/white striped
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. Timeless Must-haves: BRAUN Hamburg Essentials

    The versatile knitwear from our BRAUN Hamburg Essentials brand works as the basis for timeless combinations: we have the styles specially made in Italy so that they meet every demand for luxurious materials and high wearing comfort.

BRAUN Hamburg Essentials: Zeitlose Styles für Herren

Diese Lieblingsteile im Kleiderschrank, auf die man einfach immer wieder zurückgreift: Das sind die echten Essentials, die wir brauchen – angenehm zu tragen, endlos kombinierbar, in ihrer Zeitlosigkeit immer up to date. Um morgens nicht viele Gedanken an einen stilvollen Look zu verlieren. Mit BRAUN Hamburg Essentials haben haben wir in Zusammenarbeit mit unserem Designer-Team eine Kollektion für Herren entworfen, die all diese Vorzüge vereint und mit einer Prise Luxus noch darüber hinausgeht.

Denn für die Herstellung der BRAUN Hamburg Essentials Kollektion arbeiten wir mit exklusiv ausgewählten, etablierten Schneidereien und Ateliers in Italien zusammen. Hier werden unsere Hemden und Knitwear aus den feinsten Materialien der Natur gefertigt. Komfortable Baumwolle, weicher Cashmere, kühlendes Leinen: Für jedes einzelne Produkt wurde der Stoff oder die Faser gewählt, welche die besten Eigenschaften in Sachen Komfort und Qualität hervorbringt. So ist in jedem Zusammenhang ein angenehmes Tragegefühl und genügend Bewegungsfreiheit garantiert.

Dank ihrer ausgesuchten harmonischen Farbauswahl und dem cleanen Design lassen sich die Styles als vielseitige Basics untereinander immer wieder neu zusammenstellen, entweder ganz dezent oder mit einer Statement-Farbe als Akzent, egal, zu welcher Jahreszeit. Denn auch saisonübergreifend funktionieren die BRAUN Hamburg Essentials, indem sie moderne Layering-Looks ermöglichen. Wenn im Sommer das Casual Hemd für sich allein steht, kann es im Winter einfach mit einem Pullover kombiniert werden. Der unaufdringliche Stil zeugt von einem universellen Verständnis für Mode, die geschmeidigen Materialien und die hochwertige Verarbeitung sorgen für langlebigen Komfort. Entdecken Sie exklusiv in unserem Onlineshop die elegante Zurückhaltung der BRAUN Hamburg Essentials, um für jeden Tag ausgestattet zu sein, und shoppen Sie hier Ihre neuen Lieblingsteile online.

Sale on Sale

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

CASHMERE SALE

Shop all already up to 50% reduced styles from the current Cashmere Sale with an extra 20% off! The extra discount on all marked items will be automatically applied at checkout.

Shop all already up to 50% reduced styles from the current Cashmere Sale with an extra 20% off! The extra discount on all marked items will be automatically applied at checkout.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.