Aurélien

Affordable Luxury from Amsterdam

In a fashion world of extremes – between fast-moving fast fashion and an ever-growing luxury segment – Aurélien for men stands as a calm and confident counterbalance. Since its founding in 2015, the Dutch label has embodied the concept of Smart Luxury: a harmonious fusion of timeless aesthetics, masterful craftsmanship, and carefully selected natural materials. The mission is as clear as it is consistent – luxurious quality at a fair price.

Aurélien deliberately forgoes bold logos, synthetic fabrics, and fleeting trends. Instead, the collections are defined by the finest materials such as organic cashmere, linen, merino wool, cotton, and innovative technical textiles, alongside signature fabrics like Cashwool® and Softey® suede. These materials lend every piece a subtle tactile refinement that can truly be felt.

From jumpers, cardigans, knit polos, shirts, long-sleeve polos and T-shirts to shoes – every collection breathes Mediterranean ease. The Italian influence is unmistakable, reflected not only in the silhouettes but also in the craftsmanship: each piece is traditionally handmade in small, family-run ateliers across Italy and Europe. By consciously eliminating middlemen, Aurélien for men is able to focus uncompromisingly on what truly matters – quality, authenticity, and design. This is where the true spirit of Smart Luxury unfolds.

Founder and Creative Director Philip Hetterschijt draws inspiration for his colour palette from nature – earth, sea, and light. These tones give the collections a quiet elegance and versatile wearability. The result is effortlessly cohesive looks – classic, yet never conventional.

The style of Aurélien for men is defined by understatement and quality – always elegant, yet never arbitrary. Hetterschijt’s designs transcend short-lived trends, embodying lasting appeal – created to be worn from Milan to New York. Each piece reflects the understated sophistication of a modern classic.

The Pinnacle of Natural Fibres

• Cashwool®: As soft as cashmere, as lustrous as silk – Cashwool®, a pure, extra-fine merino wool, represents luxurious comfort in its truest form at Aurélien. With a diameter of just 19.5 microns, the fibre of the Australian merino sheep ranks among the finest of its kind. Its exceptional quality is owed to the heritage spinning mill Zegna Baruffa Lane Borgosesia, based in Italy’s Piedmont region – a house renowned for generations as a guardian of the highest wool craftsmanship. Aurélien for men transforms this exquisite yarn into finely knitted polo shirts and short-sleeved pullovers that effortlessly combine elegance and ease.
• Softey®Suede: For its signature Softey® suede, Aurélien uses only the finest French calf leather. In one of Italy’s most esteemed tanneries, the leather is tanned and dyed through a natural, gentle process that enhances its incomparable suppleness and depth. In the brand’s ateliers, this exceptional material is shaped into a collection of handcrafted classics: from the sleek slip-on Aurélien Sneaker for men, such as the “AUR3”, to the sporty yet refined “Yacht Loafer”, the timeless Desert Boot, and the modern “City 2.0 High-Top Loafer”. The result is leather at its most beautiful – sensuous, resilient, and remarkably lightweight. Alongside the luxurious suede, the range also features finely grained smooth leather, allowing you to choose which leather finish best complements your existing wardrobe of men’s Aurélien loafers and shoes.
• Pure Cashmere: Few materials embody luxury as immediately as pure cashmere. Aurélien sources its fibres from Inner Mongolia, where cashmere goats graze in crisp, high-altitude air – the perfect conditions for an exceptionally fine and silky fleece. This precious yarn is spun locally in a certified spinning mill, known for its transparency and exemplary ethical standards. The result: jumpers, cardigans, and accessories of incomparable softness – created to accompany you for generations.

Buy Aurélien at BRAUN Hamburg

Aurélien for men stands for understated elegance and uncompromising quality – making it a perfect fit for the style and online shop of BRAUN Hamburg. Discover the collection, including knitwear, jersey basics, and Aurélien men’s shoes – an invitation to enrich your wardrobe with pieces that endure beyond the moment.