Ami Paris

Sophisticated, cool and high-quality: This young Parisian label brings luxury to casualwear. Founder Alexandre Mattiussi, born in 1980, studied fashion design in Paris and worked for various fashion houses such as Dior and Givenchy, until the time came for him to launch his own label in 2011: Ami Paris. The name is not only a play on his initials, but also the French word for friend. The authentic nonchalance also characterises Ami’s accessibility: Mattiussi and his designers, always referred to as “we” by Mattiussi, design the collections in their Parisian studios so that he and his friends can wear them themselves. The logo - mostly red heart embroidery with the initial of his forename Alexandre, that appears in either subtle or oversized form on every Ami garment - also reflects this true-to-life charm. Following the meteorically successful launch of cool men’s fashion that blurs the boundaries between casual and chic, Ami is now available internationally, aiming in particular to create outfits that radiate simplicity and elegance; to combine a straightforward wardrobe with originality and thus to provide a fashion oriented all-in solution for everyday wear. How fitting that Ami should choose to present its creations at fashion shows in the ambience of a subway station, for example, because that is an environment where the most diverse characters meet.

The Ami fashions that you can order here in the BRAUN Hamburg online store are perfect for fashion-conscious young men who like their clothes to be both elegant and cool and who also want to feel well-dressed in jeans and a T-shirt. Jumpers, shirts, T-shirts and sweatshirts from Ami are clean and graphic, but always manage to surprise with unusual silhouettes, as well as being comfortable, thanks to the skilled choice of materials. They are so versatile that they work for just about any occasion and lifestyle: With jeans and sneakers for sporty casual looks, but also with a smart-casual jacket, coat and brogues for laid-back smart-casual styles. The pieces are always in the signature wearable style of Ami Paris that still meets high fashion standards, and the joie de vivre and passion of its founder are still palpable in every one.