AlphaTauri
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AlphaTauri – Fits Body and Mind. The Austrian activewear label, founded in 2016, belongs to Red Bull and features casual styles made of innovative and partially recycled high-performance materials that enable maximum ease of ... movement, water-repellent fabrics and new knitting techniques. More Less
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AlphaTauri: High-Tech Fashion für Herren

Innovationsgeist ist es, was das Team des neuen Outerwear-Label AlphaTauri antreibt – genau wie die Red Bull GmbH, zu der es gehört. Neueste Technologien plus ein trendunabhängiger, ästhetischer Style: So entsteht tragbare Hightech-Mode, die jede Herausforderung des aktiven Alltags besteht und die AlphaTauri zum Vorreiter in Sachen Funktionalität macht. Seit AlphaTauri im Gründungsjahr 2016 an den Start ging, hat die Marke bereits zahlreiche Innovationen im Bereich smarte Kleidung auf den Weg gebracht, sei es in Form von nahtlosen 3D-Stricktechniken, wasserdichter, atmungsaktiver und ultraleichter Stoffe aus Nanofasern oder gar beheizbarer Jacken. Im Vordergrund steht dabei ein Maximum an Komfort, das bei jedem urbanen Abenteuer Bewegungsfreiheit und Schutz vor unwirtlichem Wetter bietet. Benannt nach dem Stern Alpha Tauri, dem hellsten Stern des Sternbilds Stier, stellt dieses Sinnbild und der Markenname gleichzeitig die inhaltliche Verbindung zur Red-Bull-Familie her.

Um dem eigenen größtmöglichen Anspruch zu entsprechen, sind die Designs bis ins letzte Detail durchdacht: sei es die faltbare Outerwear für Vielreisende, die sich als Tasche auf dem Trolley befestigen lässt, oder die nachhaltige Herstellung der Pullover aus 3D-Strick, bei der 30% weniger Materialabfälle als bei gewöhnlichen Methoden entstehen. Einige Jacken sind mit Perforierungen an der Seite der Kapuze ausgestattet, um eine verbesserte Wahrnehmung der Umwelt oder Telefongespräche zu ermöglichen. Die herausnehmbare Innenjacke des wasserabweisenden 3-in-1-Parkas 'Ovolv' lässt sich als wärmendes Innenfutter tragen oder separat – genau wie der Parka selbst –, der sich damit an jede Jahreszeit und jede Witterung anpassen lässt. Diese zeitgemäßen Features tragen ebenso wie der zeitlose Stil und die langlebige Qualität dazu bei, dass AlphaTauri über viele Jahre getragen werden kann. Neben den hochtechnologischen Stoffen bedient sich AlphaTauri auch der hochwertigsten Naturmaterialien wie Cashmere, Merinowolle oder Daunen, die ausschließlich von vertrauenswürdigen Lieferanten stammen. Auf diese Weise kann AlphaTauri einen transparenten Design- und Herstellungsprozess gewährleisten. Im eigenen Forschungslabor wird stets an der nächsten Generation Outerwear getüftelt. Mit Formel-1-Stars aus dem eigenen Rennstall Scuderia AlphaTauri hat die innovative Brand auch direkt ein Team starker Werbepartner an seiner Seite. Hier im BRAUN Hamburg Onlineshop finden Sie Styles der neuesten Kollektion von AlphaTauri für Herren: Jacken und Parkas, Pullover und Hosen.

*The extra discount on the already reduced price will be applied after entering the code at checkout and cannot be combined with other promotions. Valid for all items labelled 'extra 20% off'.

Extra 20% Off Trousers & Jeans

Get an additional 20% off already reduced trousers & jeans in the sale. Just enter the promo code SAVE20 at checkout. Valid on all items labelled “extra 20% off”.

Get an additional 20% off already reduced styles from our luxury brands in the sale. Just enter the promo code LUXURY20 at checkout. Valid on all items labelled “extra 20% off”.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Ghost Pieces

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

SEACELL

Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.

Seacell combines Lyocell with the nurturing power of brown algae from the fjords of Iceland. Rich in minerals and vitamins, the algae release their natural ingredients while worn, nourishing the skin. Sustainably harvested, Seacell ensures maximum comfort and responsibility in the use of raw materials.