AIDA BARNI – minimalist luxury
Aida Barni, chairwoman and art director of the company since its inception in 1978, has been a main contributor towards the expansion of Italian cashmere products. Her label Annapura revolutionised the knitwear industry in the late 1970s.
Exclusive cashmere yarn, a material that has been fascinating people for centuries, is the basis for all her luxurious designs. A well-founded knowledge of the yarn's provenance and processing made a huge difference, and allowed Aida Barni to become one of the leading brands for premium quality knitwear in the luxury segment. She has even published a book with numerous illustrations, which aims to promote her label and cashmere, one of the most precious natural fibres in the world.
The brand Annapura was named after one of the 8000-meter peaks in the Himalayas, and stands for the high aspirations the founder had for her fashion and the materials used. The support of her husband Pier Luigi Galli, one of the world's leading yarn and cashmere experts, helped her find her way to the top in this very difficult market sector. Challenging the norm and with a lot of passion, the label uses specialist finishing methods to create incomparable styles, which allowed "cashmere made in Italy" to rise to the top of the fashion world.
Today, Annapura enriches the world of fashion with luxurious cashmere knitwear of unrivalled quality. The innovative techniques used in terms of colour selection and texture reaffirm the high standards the fashion house has set for its own designs.
Find the minimalist designs that complete any well-stocked wardrobe now at BRAUN Hamburg.
