Premium denim in sustainable quality: the jeans of the moment come from the young French brand Ace Denim, which was created by the designer duo BollandRava in 2018. Luxury, comfort and unique washed effects make the men’s styles your new favourite jeans. Swissman Bertrand Boll and Frenchman Guillaume Rava met while studying in Milan and Paris. With different personalities but the same vision, they now work together as the duo “BollandRava”, reinventing Parisian chic and blue jeans with Ace Denim.

Iconic, luxurious and comfortable: since jeans are an everyday basic that can be combined in any which way, the two designers were compelled to create the perfect pair. Comfort is just as important to the Ace Denim designers as an iconic look and long-lasting quality. With Ace Denim, uncomfortable jeans are a thing of the past. Instead, the jeans are made exclusively from carefully tested cotton, made of double-twist yarn and 2% elastane. Unique dark washes or stone-washed effects make them truly one of a kind. The manufacturing process consumes up to 90% less water than conventional processes.

Al the metal elements of the models – buttons, studs, zips – are made of galvanised copper, the colour of which symbolises the industrial roots of the label and its contemporary progress. The modern slim fit, which falls just above the ankle, and other carefully considered details like embroidery and a silicone patch give each model a unique character. Discover Ace Denim jeans from the current collection in blue, grey or black and in your size online at BRAUN Hamburg.