Fedeli

Fedeli, a traditional label that produces Italian-made knitwear, has been creating harmonious connections between premium quality materials and excellent manufacturing processes since 1934, and manages to express passion, innovation, and design with each new collection.

INNOVATIVE DESIGNS FOR A CONTEMPORARY LOOK

A love for all things elegant, and a single-minded focus on the demands of the individual are combined expertly with functionality and clear lines, while the unmistakeable patterns underline the luxury label’s one-of-a-kind style. Knitwear, the undisputed main component of every Fedeli collection, aligns with the requirements of sophisticated and stylish men, who look for comfort and elegance in every moment when their time is dedicated to love or leisure, family, or simply themselves. Both the women's and men's collections feature premium quality knitwear complemented by a broad range of products and accessories to fulfil any requirement for a comprehensive wardrobe. Elegant jersey polo shirts, long sleeves and shirts, casual T-shirts and contemporary swim shorts complete the collections. Innovative and clever designs are the key to a contemporary, luxurious look in perfect harmony with style and good taste – the trademark characteristics of the brand.

Fedeli doesn’t just develop its full potential during the winter season, when premium quality cashmere – for which the brand has been renowned since its inception – is used throughout. Fedeli focuses the luxury character of the brand on the quality of raw materials for the summer collections as well, and on items that are regarded as particularly exquisite during that season. There is much emphasis on getting the tiniest details just right, setting the label apart from its competitors: These include various custom dyes and a significantly broader and more sophisticated range of colours and patterns.

With Niccolò Fedeli, the management of the over 80-year-old traditional Italian business is now firmly in the hands of the fourth generation, who consistently invest in the continuation of the company's cornerstones: Be it the actual manufacturing facility, the flagship store in Milan, or the ongoing expansion of their market beyond the borders of Italy and Europe. Store openings in London, Moscow and St. Tropez are the latest additions. Constant rejuvenation and improvements, including in manufacture, guarantee exclusive quality with in-house production, which only takes place in Milan. Sophisticated gentlemen can find the right Fedeli fashion for the season in the BRAUN Hamburg online store: Warm cashmere jumpers and cardigans for winter; shirts with stylish stripes and beachwear with original prints for summertime.