Stone Island

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Stone Island – fashion & functionality

The Italian label Stone Island proves that fashion and functionality do not have to be mutually exclusive – and they do that with gusto! Innovation is an important part of the identity of the brand, which includes the use of technical fabrics and innovative surface treatments in their garments. The result is a progressive, sporty and urban look, free from the conventional yet with a good measure of sophistication. Furthermore, the process includes specialist dying methods to ensure that the products never lose their individuality and are offered in an attractive variety of modern and partly experimental colourings.

The company was founded over 30 years ago – a long time, in which it experienced continuous growth and gained a wealth of knowledge and know-how. In this very specialist area of functional fashion, Stone Island is both pioneer and unrivalled expert. The most attractive and technically excellent styles born from an expensive and sophisticated design process are selected and finally produced. An infinite and boundless curiosity is the motor that drives the ongoing process of inspiration at Stone Island. Some of their most exceptional technology includes: Fabrics that react with colour change to temperature fluctuations and others that are highly reflective due to a glass coating. These are just some of the examples of high-tech designs of this fashion house.

Success came to the label almost by accident, when a chance experiment led to the trial of suitable fabrics for a new collection. The experiment entailed the washing of a two-tone truck tarpaulin to create a softer feel for the material, so it could be used for garments. The result was a particularly charming material with a vintage look that was given the name “Stella”. A series of jackets was produced from this material with the striking contrasting colouring in red and grey and its exceptional look and feel, which was then marketed under the name Stone Island and resulted in unexpected success. The name of the brand refers to a special connection with the sea and integrates military influences with its obligatory button-on compass badge on the upper arm.

The result: sporty styles with distinctive functional character aimed at men with a very special sense of style and a love for exceptional materials. Stone Island collections can be found in hand-selected retail stores and exclusive online shops worldwide, which match the label’s high-end quality claims. Today, the Stone Island range is no longer limited to jackets. There are knitwear, basics like T-shirts and polo shirts, trousers, shirts and accessories to choose from – and there is also a small Stone Island collection for kids.

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Stone Island

Stone Island

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Stone Island – fashion & functionality

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Stone Island

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Stylish and functional

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Braun Hamburg

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Stone Island – fashion & functionality

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