The AG Jeans company was founded in California in 2000 by jeans producer Yul Ku and jeans manager Adriano Goldschmied. At first they sold their collections in small fashion boutiques. Their models became much sought-after within a very short time, allowing a doubling of the label's production year on year. Today, the label operates countless shops across the US. The jeans became an absolute best seller. The founders’ secret of success: They got their inspiration from washed out vintage jeans that they found in flea markets and second-hand shops, and developed a new production technique with which the typical "used" look could be recreated. The result: their jeans are robust and look as if they had been someone’s favourite pair for many years. The look: stylish and sophisticated. Adriano Goldschmied – the one who lent his name to the label and is known as the "King of Jeans" in fashion circles – left the company in 2004 to form another label: "Gold Sign Jeans".