New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. New
    Selected
    Pre-Spring
    Front view of Agnona Blouson navy, a slim fit, sporty luxury jacket made from a blend of cashmere and silk with calfskin piping.

Description: Sporty luxury perfected – AGNONA presents an exclusive cashmere and silk blouson that combines rare natural f
    Back view of Agnona Blouson navy, a slim fit cashmere and silk jacket with rib knit collar, ribbed bands, and metal logo on the back.
    Sizes
    • 48
    • 50
    • 52
    • 54
  2. New
    Smart Fabric
    Pre-Spring
    Parajumpers Down gilet 'Perfect' navy shown from the front, lightweight, slim fit with high collar, zip pockets, yellow collar tab, breathable water-repellent microfiber.

The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS f
    Close-up front view of Parajumpers Down gilet 'Perfect' navy showing collar, zipper, snap button, and contrasting yellow tab.

The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS features a classic design and functionality –
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  3. New
    Smart Fabric
    Pre-Spring
    Parajumpers Down gilet 'Perfect' sage shown from the front, lightweight, slim fit, with high collar, zip pockets, and contrasting yellow collar tab. The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS features a classic desig
    Close-up front view of the Parajumpers Down gilet 'Perfect' sage showing high-closing collar with yellow tab and zipper.

Description: The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS features a classic design and function
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. New
    Smart Fabric
    Pre-Spring
    Parajumpers Down gilet 'Perfect' sand shown from the front, lightweight and comfortable with a high collar, zip pockets, and yellow snap tab. 

The incredibly lightweight and comfortable down gilet 'Perfect' by PARAJUMPERS features a classic design and
    Close-up front view of Parajumpers Down gilet 'Perfect' sand showing high-closing collar, two-way zip with leather pull, yellow collar tab, and quilted microfiber fabric.

Description: The incredibly lightweight and comfortable down gilet 'Perfect' by
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. Church's Penny Loafer 'Rowley' bordeaux shown from the side, polished smooth leather with penny strap, decorative stitching, leather lining, Goodyear welted, slim silhouette, leather sole, rubber-reinforced heel, perfect for stylish British looks.
    Church's Penny Loafer 'Rowley' bordeaux shown from top and sole view, polished smooth leather, Goodyear-welted, narrow silhouette, typical penny strap, decorative stitching, leather lining, leather sole, rubber-reinforced heel.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +4
  6. New
    Smart Fabric
    Pre-Spring
    Moorer Outdoor gilet 'Senio-Bt' dark navy shown from the front, featuring a slim fit, two-way zip, slim standing collar, angled zipped pockets, elastic virgin wool, smooth feel, lightweight lining, and one inside pocket. The lightweight outdoor gilet 'Sen
    Close-up front view of the Moorer Outdoor gilet 'Senio-Bt' dark navy showing the slim standing collar and metal two-way zip.

Description: 
The lightweight outdoor gilet 'Senio-Bt' by MOORER belongs in our outerwear wardrobe more than almost any other
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  7. New
    Smart Fabric
    Pre-Spring
    Front view of the Parajumpers Down blouson 'Breving' navy, a wind- and water-repellent down jacket with smooth microfiber, rib knit collar, three front pockets, elastic cuffs and hem, robust two-way zip, warm down lining, and regular fit. Style meets func
    Parajumpers Down blouson 'Breving' navy shown from the back, quilted with rib-knit collar, cuffs, and hem, wind and water repellent. Style meets function: this down blouson keeps you warm with a smooth microfiber feel, warm down lining, regular fit, robus
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  8. New
    Smart Fabric
    Pre-Spring
    Front view of Parajumpers Down blouson 'Breving' sage, a wind and water repellent down jacket with rib knit collar, three front pockets, elastic cuffs, and two-way zip. Style meets function with high-quality microfiber, smooth feel, warm down lining, regu
    Parajumpers Down blouson 'Breving' sage shown from the back, high-quality microfibre, wind and water repellent, warm down lining, regular fit. Style meets function: this down blouson by PARAJUMPERS keeps you comfortably warm on cold days and is versatile
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. New
    Smart Fabric
    Pre-Spring
    Front view of Parajumpers Down blouson 'Breving' sand in light beige, featuring high-quality microfiber, wind and water repellent, warm down lining, regular fit, rib knit collar, three front pockets, elastic hem and cuffs, robust two-way zip, smooth linin
    Rear view of Parajumpers Down blouson 'Breving' sand, lightweight quilted jacket with rib knit collar, cuffs, and hem.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  10. Front view of Belstaff Poloshirt weiß in white, slim fit, piqué made of pure cotton, lightly textured feel, two-button placket, classic polo collar, BELSTAFF chest web label, side hem slits, slightly extended back.
    Close-up front view of Belstaff Poloshirt weiß showing the classic collar, two-button placket, and BELSTAFF logo label on chest; Piqué aus reiner Baumwolle, leicht strukturierter Griff, Slim Fit, Zwei-Knopf-Leiste, klassischer Polokragen, BELSTAFF-Weblabe
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  11. Front view of Belstaff Poloshirt navy made of pure cotton piqué with a lightly textured feel, slim fit, two-button placket, classic polo collar, BELSTAFF chest web label, side hem slits, and slightly extended back.
    Close-up front view of Belstaff Poloshirt navy made of pure cotton piqué with a lightly textured feel, slim fit, two-button placket, classic polo collar, BELSTAFF chest label, side hem slits, and slightly extended back.
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  12. Front view of Dondup Chino 'Gaubert' schwarz, slim fit black pants made of slightly elastic cotton with soft touch, fine twill texture, garment-dyed finish, zipper and slide button, French pockets, back pockets with buttons, and signature metal initial. M
    Rear view of Dondup Chino 'Gaubert' schwarz slim fit black cotton pants, featuring garment-dyed fabric, soft texture, metal initial, buttoned back pockets, and French front pockets. Mühelos stilvoll: Die Chino 'Gaubert' von DONDUP verbindet italienische L
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
  13. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  14. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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  15. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

*The discount on the original price will be applied after entering the code SAVE40 at checkout and cannot be combined with other promotions. Valid for all items marked with "40% off with Code".

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.