New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of Jacob Cohen Jeans 'Bard' blau in premium elastic cotton-viscose denim with slim fit and subtle used wash, featuring button fly.

Description: Premium-Denim vom italienischen Jeans-Experten JACOB COHEN: Der Klassiker 'Bard' aus Baumwolle m
    Jacob Cohen Jeans 'Bard' blau shown from the rear upper section, highlighting the back pocket with green stitching and a leather patch with car and palm trees. Premium-Denim from the Italian expert Jacob Cohen: The classic 'Bard' made of cotton with visco
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  2. Henderson Penny Loafer 'Mentone' navy shown in side view, made of smooth nubuck calf leather with a slim silhouette, penny strap, decorative front stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Henderson Penny Loafer 'Mentone' navy shown from top and sole view, modern style in smooth nubuck calf leather with penny strap, decorative stitching, leather lining, logo stitching on heel, and flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42.5
    • 43
    • 43.5
    • 44
    +3
  3. Front view of Mason's Chinos 'New York Style' beige cotton chinos showcasing slim fit, tapered cut, zip and waist buttons, French pockets, small watch pocket, jetted back pockets with button, and signature metal initial. Comfort and style: The cotton chin
    Rear view of Mason's Chinos 'New York Style' beige cotton slim-fit chinos featuring tapered cut, French pockets, and signature metal initial.

Description: Comfort and style: The cotton chinos 'New York Style' by MASON'S not only bring style to your wa
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  4. Front view of Mason's Chinos 'New York Style' sand, slim fit cotton twill chinos with slight stretch, tapered cut, zip and waist buttons, French pockets, small watch pocket, jetted back pockets with buttons, and a soft feel. Comfort and style: The cotton
    Mason's Chinos 'New York Style' sand shown from the back, slim fit cotton twill with tapered cut, French and jetted pockets, soft feel. Comfort and style: The cotton chinos 'New York Style' by MASON'S not only bring style to your wardrobe. They are also t
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  5. Front view of Belstaff Blouson 'Helston' navy jacket in linen-cotton twill, slim fit with high collar, buttoned front pockets, elastic cuffs, and water-repellent finish.
    Back view of Belstaff Blouson 'Helston' navy jacket in slim fit, made from wrinkle-resistant, water-repellent linen-cotton twill with rib cuffs and high collar.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  6. Front view of C.P. Company Overshirt sand, a slim fit, lightweight pure cotton layering piece with two-way zipper, flap chest pocket, collar, sleeve logo pocket, and cuffed sleeves. Lässiges Layering-Piece: Das Overshirt von C.P. COMPANY ist der ideale Be
    Close-up front view of the C.P. Company Overshirt sand showing the collar, two-way zipper with branded pull, and chest pocket with flap. Lässiges Layering-Piece: Das Overshirt von C.P. COMPANY ist der ideale Begleiter für urbane Frühlingslooks. Reine Baum
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  7. Front view of the C.P. Company Overshirt dunkelgrau in slim fit, made of pure cotton with light quality, featuring a two-way zipper, turn-down collar, chest pocket with flap, sleeve pocket with logo detail, and cuffed sleeves. Lässiges Layering-Piece: Das
    Close-up front view of C.P. Company Overshirt dunkelgrau in dark gray, made of pure cotton with a slim fit, featuring a two-way zipper, turn-down collar, chest pocket with flap, logo detail on sleeve pocket, and cuffed sleeves, ideal for urban spring look
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  8. Front view of C.P. Company Overshirt offwhite in slim fit, made of pure cotton with two-way zipper, chest pocket, logo sleeve detail, and cuffed sleeves. Lässiges Layering-Piece: Das Overshirt von C.P. COMPANY ist der ideale Begleiter für urbane Frühlings
    Close-up front view of the C.P. Company Overshirt offwhite showing the folded collar, two-way black zipper with logo pull, and chest pocket with flap.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  9. Front view of C.P. Company Overshirt navy in slim fit, lightweight pure cotton with two-way zipper, chest pocket, logo sleeve pocket, cuffed sleeves.
    Close-up front view of the C.P. Company Overshirt navy, made of pure cotton, slim fit with two-way zipper, collar, chest pocket, logo sleeve pocket, and cuffed sleeves. Lässiges Layering-Piece: Das Overshirt von C.P. COMPANY ist der ideale Begleiter für u
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  10. Front view of a slim fit Drumohr Kurzarmpullover rot in bright red, made of fine, soft cotton knit with elastic rib cuffs.

Description: Feines Essential aus dem Hause DRUMOHR: Dieser in Italien gefertigte Kurzampullover besteht aus angenehm weicher Ba
    Close-up front view of Drumohr Kurzarmpullover rot, a fine Italian-made slim fit short sleeve pullover in soft cotton with elastic ribbed collar.

Description: Feines Essential aus dem Hause DRUMOHR: Dieser in Italien gefertigte Kurzampullover besteht
    Sizes
    • 50
    • 52
    • 54
    • 56
    +1
  11. Front view of Della Ciana T-Shirt rosé in soft pink, made of pure cotton with a soft touch, regular fit, and round neckline. Modernes Essential mit luxuriösem Twist: Das T-Shirt von DELLA CIANA überzeugt mit cleanem Design und maximalem Tragekomfort.  
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    Close-up front view of the Della Ciana T-Shirt rosé, showing its round neckline and soft cotton fabric with a label.

Description: Modernes Essential mit luxuriösem Twist: Das T-Shirt von DELLA CIANA überzeugt mit cleanem Design und maximalem Tragekomf
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  12. Della Ciana T-Shirt offwhite shown from the front, modern essential with luxurious twist, pure cotton, soft touch, regular fit, round neckline.
    Close-up front view of the Della Ciana T-Shirt offwhite showing the round neckline and brand label, made of pure cotton with a soft touch, regular fit, modern essential with luxurious twist.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  13. Della Ciana T-Shirt navy shown from the front, modern essential with clean design and maximum comfort, pure cotton, soft touch, regular fit, round neckline.
    Close-up front view of Della Ciana T-Shirt navy showing round neckline and label, modern essential with luxurious twist, pure cotton, soft feel, regular fit, Rundhalsausschnitt.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  14. Emporio Armani Jeans rauchblau shown from the front, slim fit, very tapered, elastic cotton denim, soft touch, authentic wash, five-pocket style, zip fly, metal logos, leather patch. Komfort trifft Stil: Die Jeans von EMPORIO ARMANI überzeugt durch ang
    Close-up rear view of Emporio Armani Jeans rauchblau showing the back pocket with metal logo and black leather patch.

Komfort trifft Stil: Die Jeans von EMPORIO ARMANI überzeugt durch angenehmen Tragekomfort und zeitlose Ästhetik für moderne Casual-Lo
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  15. Front view of Mason's Chinos 'Torino Style' navy, classic slim fit chinos in cotton-lyocell twill with stretch for comfort.
    Rear view of Mason's Chinos 'Torino Style' navy, slim fit with low waist, tapered cut, garment-dyed twill in cotton and lyocell.

Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, because their blend o
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  16. Mason's Chinos 'Torino Style' beige shown from the front, slim fit with low waist, tapered cut, zip fly, cotton-lyocell blend fabric. Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, because their blend
    Mason's Chinos 'Torino Style' beige shown from the back, slim fit, low waist, tapered cut, garment-dyed cotton lyocell blend with stretch, French and jetted back pockets with button, zip fly, and waist button. Looking for a pair of classic chinos? Then
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 60
  17. Front view of Mason's Chinos 'Torino Style' taupe, slim fit with low waist, tapered cut, zip fly, and French pockets in soft, slightly elastic twill.

Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S,
    Rear view of Mason's Chinos 'Torino Style' taupe, slim fit with low waist, tapered cut, French pockets, and jetted back pockets with buttons.

Looking for a pair of classic chinos? Then look no further than the model 'Torino Style' by MASON'S, because
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  18. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  19. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  20. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  21. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.