New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Side view of Doucal's Loafer 'Reverse' braun in fine brown velour leather, slightly tapered with stitched toe cap, leather lining, and light rubber sole.
    Top and sole view of Doucal's Loafer 'Reverse' braun in fine brown velour leather, slightly tapered with stitched toe cap, leather lining, and light rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  2. Zegna Sneakers sand shown from the side in supple smooth suede with round toe, seven-eyelet lacing, ZEGNA embossed tongue, leather lining, and flexible natural rubber sole.
    Top view of Zegna Sneakers sand in smooth suede with round toe, seven-eyelet lacing, embossed tongue, leather lining, and flexible rubber sole.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  3. Side view of Zegna Slip-on sneakers 'Triple Stitch' sand in smooth suede with round toe, crossed elastic straps, padded topline, pull loop, ZEGNA embossed tongue, leather lining, and flexible rubber sole.
    Zegna Slip-on sneakers 'Triple Stitch' sand shown from above and side, lightweight slip-on in smooth suede with crossed elastic straps, round toe cap, high padded topline, pull-on loop, ZEGNA embossed tongue, leather lining, and flexible rubber sole.
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +1
  4. Side view of Doucal's Sneakers 'Plonge' dark navy low top sneaker with premium smooth leather, seven-eyelet lacing, padded topline, leather lining, and flexible rubber sole. Timeless sneakers essential: The low top sneakers 'Plonge' by DOUCAL'S are a vers
    Doucal's Sneakers 'Plonge' dark navy shown from above with one shoe sole up, low top smooth leather, seven-eyelet lacing, padded topline, leather lining, flexible rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Front view of Ami Paris Poloshirt weiß, a classic white cotton piqué polo with red 'A' heart stitching, slim fit, two-button placket, elastic cuffs, and short side slits. 

Ein schöner Klassiker unter den Poloshirts: Das ikonisches Piqué-Modell aus rei
    Close-up, top-front view of the Ami Paris Poloshirt weiß showing the white cotton piqué fabric, typical polo collar, two-button placket, and label with 'A' stitching on the chest. 

Ein schöner Klassiker unter den Poloshirts: Das ikonisches Piqué-Model
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  6. Front view of Ami Paris Poloshirt navy, a classic unisex slim fit polo made of cotton piqué with a typical collar, two-button placket, elastic cuffs, short side slits, and red 'A' heart stitching on the chest.
    A close-up front view of the Ami Paris Poloshirt navy showing the collar, top button, and label. Ein schöner Klassiker unter den Poloshirts: Das ikonisches Piqué-Modell aus reiner Baumwolle mit dem 'A'-Stitching auf der Brust liegt immer im Trend und i
    Sizes
    • S
    • M
    • L
    • XL
    • XXXL
  7. Front view of Fedeli Jersey-Poloshirt 'Zero' rosé, a slim fit, garment-dyed polo with shark collar, three pearl buttons, side slits, made from soft organic Giza cotton. Qualität, die für sich spricht: Das cleane Jersey-Poloshirt 'Zero' mit hochwertiger Gi
    Close-up front view of the Fedeli Jersey-Poloshirt 'Zero' rosé showcasing its clean design, slim fit, shark collar, and mother-of-pearl buttons made of soft organic cotton jersey.

Description:  
Qualität, die für sich spricht: Das cleane Jersey-Polosh
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  8. Front view of Fedeli Jersey-Poloshirt 'Zero' weiß, a slim fit white polo made from pure organic Giza cotton jersey with a shark collar, garment dyed finish, three mother-of-pearl buttons, and side hem slits, emphasizing clean design and sustainable materi
    Fedeli Jersey-Poloshirt 'Zero' weiß shown from a close-up front perspective, highlighting the slim fit, shark collar, three mother-of-pearl buttons, and smooth garment-dyed organic cotton fabric with side slits. Qualität, die für sich spricht: Das cleane
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  9. Side view of Tom Ford Sneaker weiß in angerautes Kalbveloursleder with glattleder overlays, silberfarbene eyelets, and seven-hole lacing.

-

angerautes Kalbveloursleder
Overlays aus Glattleder
silberfarbene Eyelets
    Tom Ford Sneaker weiß shown from top and sole view, angerautes Kalbveloursleder, Glattleder overlays, silberfarbene Eyelets, runde Vorderkappe, Sieben-Loch-Schnürung, Sohlenrand mit TOM FORD-Logo, Innenfutter aus Leder, flexible Gummisohle.
    Sizes
    • 39.5
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    +1
  10. Doucal's Sneaker 'Morgan' dunkelbraun shown from the side, made of fine smooth leather with round toe, seven-eyelet lacing, leather lining, padded collar, and light rubber sole. Wer einen edlen Sneaker sucht, liegt bei DOUCAL'S goldrichtig: Das Modell
    Top view of Doucal's Sneaker 'Morgan' dunkelbraun, showing soft smooth leather, round toe, seven-hole lacing, leather lining, padded collar, and light rubber sole.

Wer einen edlen Sneaker sucht, liegt bei DOUCAL'S goldrichtig: Das Modell 'Morgan' aus
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42.5
    • 43
    • 43.5
    • 44
    +3
  11. Officine Creative Slipper 'Herbie' graubraun shown from the side, made of smooth velour leather with handwoven velour leather trim, narrow silhouette, grosgrain pull tab, leather lining, and comfortable natural rubber sole, embodying premium quality and e
    Officine Creative Slipper 'Herbie' graubraun shown from above and side view, made of soft grey-brown velour leather with elegant handwoven leather trim, leather lining, natural rubber sole, and a slim silhouette featuring a grosgrain pull loop. Edle Mater
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  12. Officine Creative Penny Loafer 'Balfron' schwarz shown from the side, made of soft deer leather with a slim silhouette, penny strap, decorative seam on the toe cap, leather lining, and leather sole. Die italienische Schuhmarke OFFICINE CREATIVE ergänzt de
    Top view of Officine Creative Penny Loafer 'Balfron' schwarz showing soft black deer leather, slim silhouette, penny strap, decorative stitch on the toe cap, leather lining, and leather sole with branded details.
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  13. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  14. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  15. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  16. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.