New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of the Gran Sasso Kurzarm-Strickpolo creme, a short-sleeve knit polo in cream with a classic cable knit pattern, slim fit, soft pure cotton, classic polo collar, and flexible ribbed cuffs. Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN S
    Close-up front view of the Gran Sasso Kurzarm-Strickpolo creme showing its classic polo collar, buttons, and cable knit pattern in soft cream color.

Description: Ideal für warme Tage: Das Kurzarm-Strickpolo von GRAN SASSO in exklusiver Fertigung für B
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +2
  2. Front view of the Manifattura Ceccarelli Wachsjacke 'Raincaban' navy, a slim fit, water-repellent waxed cotton jacket with corduroy collar, hand warmer pockets, and tartan lining.
    Front view of Manifattura Ceccarelli Wachsjacke 'Raincaban' navy, a slim-fit waxed cotton jacket with corduroy collar, tartan lining, multiple pockets, and buttoned cuffs; authentic Italian outerwear with water-repellent, breathable fabric and robust two-
    Sizes
    • 40/S
    • 42/M
    • 44/L
    • 46/XL
    • 38/XS
  3. Front view of Colombo Kurzarmpullover altrosa, a short-sleeve sweater in soft pink made from exclusive Kid Wool with a round neckline and ribbed cuffs.

Subtiler Luxus: Gefertigt aus exklusiver 'Kid Wool', überzeugt der Kurzarmpullover mit außergewöhnl
    Close-up top-down view of the Colombo Kurzarmpullover altrosa, showcasing its round neckline and textured ribbed cuffs.

Description: Subtiler Luxus: Gefertigt aus exklusiver 'Kid Wool', überzeugt der Kurzarmpullover mit außergewöhnlicher Feinheit und
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  4. Front view of Malo Kurzarm-Strickpolo hellbraun, a slim fit short-sleeve knit polo in soft pure cotton with fine knit texture, tailored collar, smooth three-button placket, and ribbed cuffs and hem.

Ein Essential für jeden Tag: Das Kurzarm-Strickpolo
    Close-up front view of Malo Kurzarm-Strickpolo hellbraun in soft pure cotton with slim fit, fine knit, tailored collar, smooth three-button placket, and ribbed cuffs.

Description: Ein Essential für jeden Tag: Das Kurzarm-Strickpolo von MALO überzeugt
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  5. Front view of Malo Short sleeve knit polo sand in soft pure cotton with a slim fit, dress-shirt collar, three-button placket, and ribbed bands.

An everyday essential: This short sleeve knit polo by MALO features soft pure cotton fabric and is a stylis
    Close-up front view of Malo Short sleeve knit polo sand showing the dress-shirt collar, smooth three-button placket, and fine knit texture.

An everyday essential: This short sleeve knit polo by MALO features soft pure cotton fabric and is a stylish pa
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Front view of Malo Kurzarm-Strickpolo navy, a slim fit short-sleeve knit polo made of pure cotton with a soft touch, fine knit texture, tailored collar, smooth three-button placket, and comfortable ribbed cuffs. 

Description: 
Ein Essential für jeden
    Close-up front view of Malo Kurzarm-Strickpolo navy showcasing its slim fit, soft pure cotton knit with fine texture, tailored polo collar, smooth three-button placket, and comfortable ribbed cuffs. 

Description:  
Ein Essential für jeden Tag: Das Kur
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
  7. New
    Smart Fabric
    Front view of Stone Island Jacke 'Organic-Look Nylon Panama-TC' beige, a slim fit, water-repellent microfiber canvas jacket with hood and zippered pockets.

Description: Mit der Jacke 'Organic-Look Nylon Panama-TC' präsentiert STONE ISLAND ein modernes
    Rear view of Stone Island Jacke 'Organic-Look Nylon Panama-TC' beige, made of high-quality microfiber canvas with a water-repellent coating, featuring a hood with drawstring, elastic cuffs, and adjustable hem.

Mit der Jacke 'Organic-Look Nylon Panama-
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  8. Front view of Rifugio Suede jacket light grey, showcasing smooth suede, slim fit, five-button placket, turn-down collar, patch front pockets with flap, sleeves with cuffs, unconstructed design, soft feel, and two inside pockets. Confident elegance meets e
    Rear view of the Rifugio Suede jacket light grey showcasing smooth suede, slim fit, turn-down collar, sleeves with cuffs, and unconstructed design. Confident elegance meets exquisite workmanship: This suede jacket by RIFUGIO fascinates in velvety-soft lea
    Sizes
    • 52
    • 54
    • 56
  9. Front view of Rifugio Suede jacket dark navy in smooth, velvety-soft leather with slim fit, five-button placket, turn-down collar, patch flap pockets, cuffed sleeves, unconstructed design, and two inside pockets, showcasing confident elegance and exquisit
    Back view of the Rifugio Suede jacket dark navy showcasing confident elegance and exquisite workmanship in smooth suede with a slim fit, five-button placket, turn-down collar, patch front pockets with flap, sleeves with cuffs, unconstructed design, and tw
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  10. Colombo Kurzarmpullover navy shown from the front on a plain background, made of pure kid wool with a very soft feel, regular fit, round neckline, and comfortable ribbed cuffs. Subtle luxury crafted from exclusive 'Kid Wool' fiber by COLOMBO, featuring ex
    Close-up front view of the Colombo Kurzarmpullover navy, showing the round neckline and ribbed collar. Subtiler Luxus: Gefertigt aus exklusiver 'Kid Wool', überzeugt der Kurzarmpullover mit außergewöhnlicher Feinheit und höchster Handwerkskunst. Die se
    Sizes
    • 48
    • 50
    • 52
    • 54
  11. Front view of Colombo Kurzarmpullover rauchblau, a short-sleeve, round-neck pullover made from exclusive Kid Wool, showcasing fine craftsmanship, pure wool, very soft touch, regular fit, and comfortable ribbed cuffs. Subtiler Luxus: Gefertigt aus exklu
    Close-up top view of Colombo Kurzarmpullover rauchblau showcasing the round neckline and soft ribbed cuffs in subtle luxury kid wool.

Subtiler Luxus: Gefertigt aus exklusiver 'Kid Wool', überzeugt der Kurzarmpullover mit außergewöhnlicher Feinheit und
    Sizes
    • 48
    • 50
    • 52
    • 54
  12. Front view of Stone Island Crew neck jumper pastel blue, knit from pure cotton with a soft feel, fine knit, slim fit, outer seams, elasticated ribbed bands, and signature compass badge on the upper sleeve. 

Timeless classic: This knitted jumper by STO
    Close-up front-top view of Stone Island Crew neck jumper pastel blue showing fine knit cotton fabric and ribbed collar.

Timeless classic: This knitted jumper by STONE ISLAND is a casual spring companion thanks to its comfortable cotton material.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +1
  13. Front view of Moorer Hooded jumper 'Ellery' white in slim fit, with drawstring hood, flexible ribbed bands, and smooth fine knit fabric. Confident ease: With its clean design and maximum comfort, the hooded jumper 'Ellery' by MOORER is a versatile compani
    Close-up front view of the Moorer Hooded jumper 'Ellery' white showing the drawstring hood and label inside the neckline.

Description:  
Confident ease: With its clean design and maximum comfort, the hooded jumper 'Ellery' by MOORER is a versatile com
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  14. Front view of Boglioli Leinen Overshirt rosé in slim fit, pure linen fine twill with unconstructed design, collar, five-button placket, flap chest pocket, hip patch pockets, buttoned cuffs, and one inside pocket, ideal for elegant layering in transitional
    Close-up front view of the Boglioli Leinen Overshirt rosé, showcasing the soft pink linen fabric, fine twill texture, unconstructed design, pointed collar, and branded button. Ideal für edle Layering-Looks in der Übergangszeit: Mit dem unkomplizierten Unc
    Sizes
    • M
    • L
    • XL
    • XXL
  15. Front view of Altea Short sleeve jumper 'Cecil' cream, a slim-fit, soft lyocell-cotton blend jumper with elasticated ribbed bands and short hem vents.

Description: For a summery feel: The airy short sleeve jumper 'Cecil' by ALTEA is made of a lightweight
    Altea Short sleeve jumper 'Cecil' cream shown from a close-up top front perspective, featuring a soft lyocell-cotton blend, very fine knit, slim fit, elasticated ribbed bands, and short hem vents. For a summery feel: The airy short sleeve jumper 'Cecil' b
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    +2
  16. Front view of Gran Sasso Crew neck T-shirt grey-brown in slim fit, pure cotton jersey with crew neck and side vent hem, soft and smooth feel.

Description: GRAN SASSO delivers the ideal basic for versatile looks with this crew neck T-shirt in pure cott
    Close-up front view of Gran Sasso Crew neck T-shirt grey-brown in pure cotton jersey with crew neck and smooth slim fit fabric.

Description: GRAN SASSO delivers the ideal basic for versatile looks with this crew neck T-shirt in pure cotton jersey. Wor
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  17. Front view of Gran Sasso Crew neck T-shirt off-white in pure cotton jersey, slim fit with crew neck and hem side vents, soft and smooth feel.
    Close-up front view of Gran Sasso Crew neck T-shirt off-white showing crew neck and label, made of soft pure cotton jersey, slim fit.

Description: GRAN SASSO delivers the ideal basic for versatile looks with this crew neck T-shirt in pure cotton jerse
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  18. Front view of Lardini Short sleeve jumper sage in rib knit, crew neck, slim fit, linen and cotton blend, soft feel with comfortable ribbed bands.
    Lardini Short sleeve jumper sage shown from above, featuring a crew neck, classic rib knit, slim fit, and soft linen-cotton blend fabric.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    +1
  19. Front view of Gran Sasso Jersey long sleeve polo shirt black in slim fit with shark collar, three-button placket, and barrel cuffs.

Description: Sporty style for the new season: BRAUN HAMBURG has processed pure cotton into comfortable jersey to make t
    Gran Sasso Jersey long sleeve polo shirt black shown from above, sporty style with slim fit, shark collar, three-button placket. Sporty style for the new season: BRAUN HAMBURG has processed pure cotton into comfortable jersey to make this long sleeve polo
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  20. Front view of Brioni Short sleeve knit polo taupe, slim fit with knit collar, three-button placket, and flexible ribbed bands, pure cotton.
    Close-up front view of Brioni Short sleeve knit polo taupe showing collar, button placket, and textured pure cotton knit fabric.

Description: Enjoy summer in style with this airy knit polo by BRIONI – made of pure cotton, it is a lightweight alternati
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  21. Front view of Brioni Short sleeve knit polo grey-green featuring an intricate braid pattern, regular fit, and three mother-of-pearl buttons.

An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS-certified cot
    Alt tag (125 characters): Close-up front view of Brioni Short sleeve knit polo grey-green with textured intreccio knit, collar, and mother-of-pearl buttons.

Description:  
An expression of the art of modern knitwear: This short sleeve knit polo by BRI
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +2
  22. Brioni Short sleeve knit polo dark brown shown from the front, featuring a textured intreccio braid pattern, regular fit, and signature polo collar with a three-button mother-of-pearl placket. 

An expression of the art of modern knitwear: This short s
    Close-up front view of the Brioni Short sleeve knit polo dark brown showcasing its textured intreccio pattern, ribbed collar, and mother-of-pearl buttons.

An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +2
  23. Front view of Brioni Short sleeve knit polo light blue featuring an intricate braid pattern, regular fit, and mother-of-pearl buttons.

Description:  
An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS-cert
    Close-up front view of Brioni Short sleeve knit polo light blue showing textured intreccio pattern, signature collar, and mother-of-pearl buttons.

An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS-certifi
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +2
  24. Front view of Brioni Short sleeve knit polo taupe featuring an intricate braid pattern, regular fit, and three mother-of-pearl buttons.

An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS-certified cotton,
    Close-up front view of Brioni Short sleeve knit polo taupe with intricate braid pattern, signature collar, and mother-of-pearl buttons.

An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS-certified cotton,
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +2
  25. Front view of Brioni Short sleeve knit polo dark grey with intricate braid pattern, regular fit, polo collar, and three mother-of-pearl buttons.

Description: An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines G
    Close-up front view of Brioni Short sleeve knit polo dark grey showcasing its intricate braid pattern, textured fabric, and mother-of-pearl buttons.

Description:  
An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI comb
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +2
  26. Front view of Brioni Short sleeve knit polo shirt navy in a textured intreccio pattern, featuring a regular fit, ribbed bands, and a three-button mother-of-pearl placket.

Description: An expression of the art of modern knitwear: This short sleeve knit
    Close-up front view of Brioni Short sleeve knit polo shirt navy showing textured intreccio fabric, signature collar, and mother-of-pearl buttons.

An expression of the art of modern knitwear: This short sleeve knit polo by BRIONI combines GOTS-certifie
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +3
  27. Front view of Briglia 1949 Chinos sage in elasticated cotton with tapered, ankle-length fit, zip, button, and pockets. 

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhouette.
    Rear view of Briglia 1949 Chinos sage in tapered fit with ankle length, elasticated cotton, French and jetted back pockets, zip, and waist button.

Description: Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort i
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  28. Front view of Briglia 1949 Chinos navy, elasticated cotton with a soft feel, tapered fit, regular thigh width, ankle length. Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhouette.
    Rear view of Briglia 1949 Chinos navy, ankle-length tapered cotton pants with zip, waist button, French and jetted back pockets, soft feel.

Summery ease meets timeless aesthetic: These chinos by BRIGLIA 1949 offer maximum comfort in an elegant silhoue
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  29. A man wearing a light purple Stone Island jacket and matching pants stands against a curtain backdrop with soft lighting.
  30. Sailboat with dark sails gliding on calm ocean waters at sunset with silhouetted crew and distant coastline.

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  31. Man wearing sunglasses and a beige jacket steering a sailboat on a sunny day with ocean waves in the background.
  32. Close-up of a Jacob Cohen denim jeans label featuring an embroidered brown convertible car, golf club bag, and golf hole with red flag.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.