New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Front view of B.F. Knitwear Merino turtleneck jumper green made of pure merino wool, soft feel, fully fashioned, semi chunky knit, slim fit, ribbed turtleneck, flexible ribbed bands.
    Close-up front view of the B.F. Knitwear Merino turtleneck jumper green, showcasing pure merino wool, soft feel, fully fashioned, semi chunky knit, slim fit, ribbed turtleneck, and flexible ribbed bands.
    Sizes
    • S
    • L
    • XL
    • XXL
    • XXXL
    +6
  2. Front view of PT Torino Chinos 'Rebel Fit' navy in pure cotton twill with slightly textured feel, rebel fit tapered, regular thigh, ankle length, zip and hook fastener, simple pleats, small watch pocket, French pockets, back pockets with button flap, fixe
    Back view of PT Torino Chinos 'Rebel Fit' navy in pure cotton twill with slightly textured feel, Rebel Fit tapered cut, regular thigh width, ankle length, zip and hook fastener, simple pleats, small watch pocket, French pockets, back pockets with button f
    Sizes
    • 46
    • 48
    • 50
    • 52
    • 56
  3. Front view of Stone Island Overshirt graugrün in fine cotton poplin with stretch, slim fit, two-way zipper, chest pocket, compass badge, and button cuffs.

Sportives Overshirt: Dieser Hybrid in typischer STONE ISLAND-Manier ist aus feinem Baumwoll-Pope
    Stone Island Overshirt graugrün shown from a close-up top-down view, featuring a cotton popeline collar and Stone Island label. 

Sportives Overshirt: Dieser Hybrid in typischer STONE ISLAND-Manier ist aus feinem Baumwoll-Popeline gefertigt und bietet
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  4. Side view of Aurélien Loafer 'Yacht 2.0' dark olive in smooth suede with a narrow silhouette, distinctive front cap seam, leather lining, and flexible rubber sole, showcasing ultimate comfort, breathability, and craftsmanship with hand-stitched details an
    Aurélien Loafer 'Yacht 2.0' dark olive shown from top and sole view, made of smooth suede leather, with narrow silhouette, marked toe seam, leather lining, and flexible rubber sole, featuring subtle zigzag edge on tongue and hand-stitched details for ulti
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    +9
  5. Front view of Windsor Corduroy overshirt 'Lavoro' sand, made of soft pure cotton corduroy with a slim fit, turn-down collar, five-button placket, patch breast pockets with flap, slit side pockets, barrel cuffs, short hem vents, one inside pocket, and half
    Close-up front view of the Windsor Corduroy overshirt 'Lavoro' sand, showing the soft, pure cotton corduroy fabric and turn-down collar with a five-button placket.

Description:
The high-quality overshirt 'Lavoro' by WINDSOR is made of soft, pure cotto
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    • XXXXL
  6. Front view of Windsor Corduroy overshirt 'Lavoro' dark green made of soft pure cotton corduroy, slim fit with patch breast and side seam pockets, turn-down collar, five-button placket, barrel cuffs, short hem vents, one inside pocket, and half lined for c
    Close-up front view of Windsor Corduroy overshirt 'Lavoro' dark green collar showing soft pure cotton corduroy texture and button.

The high-quality overshirt 'Lavoro' by WINDSOR is made of soft, pure cotton corduroy for a great look and a comfortable
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
    • XXXXL
  7. Front view of the Aurélien Merino knitted polo shirt blue, slim fit with soft fine knit, signature collar, and ribbed bands, made in Italy from pure merino wool.

Description: Ideal for sophisticated casual looks: This knit polo has been made in Italy
    Close-up front view of Aurélien Merino knitted polo shirt blue, made in Italy from pure Cashwool® merino wool, soft feel, fine knit, slim fit, signature collar, and ribbed bands. 

Description: Ideal for sophisticated casual looks: This knit polo has b
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  8. Front view of Aurélien Merino knit polo dark grey mottled, slim fit with signature collar, ribbed bands, pure merino wool knit.

Description: Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwoo
    Close-up front view of Aurélien Merino knit polo dark grey mottled showing fine knit, slim fit, and signature polo collar with buttons.

Description:  
Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-qu
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  9. Front view of Aurélien Merino knit polo cream, a slim-fit, long-sleeve knit polo made in Italy from high-quality Cashwool® merino wool with a soft feel, fine knit, signature polo collar, and comfortable ribbed bands. Ideal for sophisticated casual looks.
    Close-up front view of the Aurélien Merino knit polo cream showing fine knit fabric, signature collar, and branded buttons. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwool® merino wool who
    Sizes
    • S
    • L
    • XL
    • XXL
    • XXXL
    +3
  10. Front view of Aurélien Merino knit polo black in fine knit, slim fit with signature polo collar and ribbed bands, made from pure merino wool for soft comfort. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from hig
    Close-up top view of the Aurélien Merino knit polo black showing fine knit, slim fit, signature collar, ribbed bands, and buttons. 

Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwool® mer
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  11. Front view of Aurélien Merino knit polo navy in slim fit, featuring a signature polo collar, three-button placket, ribbed cuffs and hem, made in Italy from high-quality soft Cashwool® merino wool with a fine knit. Ideal for sophisticated casual looks.
    Close-up front view of the Aurélien Merino knit polo navy showing its fine knit, signature polo collar, and buttons with a label stating Cashwool® made in Italy. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from
    Sizes
    • L
    • XL
    • XXL
    • XXXL
    +3
  12. Front view of Aurélien Merino knit polo light grey mottled, a slim fit with soft, fine knit cashwool® merino wool, signature collar, and ribbed bands. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-qualit
    Close-up front view of Aurélien Merino knit polo light grey mottled with fine knit, slim fit, ribbed bands, and soft pure merino wool collar.

Additional description: 
Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉL
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  13. Front view of Aurélien Merino knit polo shirt beige in fine knit, slim fit, soft pure merino wool with signature collar and ribbed bands.
    Close-up front view of the Aurélien Merino knit polo shirt beige, showing fine knit, slim fit, ribbed collar, and buttons. Ideal for sophisticated casual looks: This knit polo has been made in Italy by AURÉLIEN from high-quality Cashwool® merino wool whos
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
    +3
  14. Front view of Aurélien Merino knitted polo shirt blue in slim fit, featuring a soft, fine merino wool knit with an open collar placket and ribbed bands. Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a c
    Close-up front view of the Aurélien Merino knitted polo shirt blue, showcasing its fine knit, open collar placket, and soft merino wool fabric.

Description: Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and feat
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  15. Front view of Aurélien Merino knit polo taupe, slim fit with open collar placket, soft pure merino wool knit, fine texture, ribbed bands. Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open col
    Close-up front view of the Aurélien Merino knit polo taupe showing the open collar placket and fine merino wool fabric texture.

Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open collar pl
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  16. Front view of Aurélien Merino knit polo light blue, slim fit with open collar placket, made of fine merino wool knit.

Description: Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open collar
    Close-up front view of the Aurélien Merino knit polo light blue showing its slim fit, soft merino wool knit, open collar placket, and ribbed bands.

Description: Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and
    Sizes
    • S
    • L
    • XL
    • XXL
    • XXXL
  17. Front view of the Aurélien Merino knit polo navy, sporty look with pure merino wool, soft feel, slim fit, open collar placket, and ribbed bands.
    Close-up front view of Aurélien Merino knit polo navy showing the open collar placket and fine merino wool fabric.

Sporty look, exquisite fabric: This knit polo by AURÉLIEN is made of fine merino wool and features a casual, open collar placket – perfe
    Sizes
    • M
    • L
    • XL
    • XXL
    • XXXL
  18. Front view of Moorer Down blouson 'Oniro' navy, a slim-fit jacket with blend wool microfibre, lightweight down lining, water repellent finish, drawstring hood, two-way zip, zip front and inside pockets, elastic hem and cuffs, and quilted lining.
    Rear view of Moorer Down blouson 'Oniro' navy, a slim fit jacket with wool-microfibre blend, lightweight down lining, water repellent finish, drawstring hood, elastic hem and cuffs, two-way zip, zip front and inside pockets, and quilted lining for casual
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  19. Front view of the Manzoni 24 Shearling coat grey-brown in soft lambskin with shearling interior, slim fit, lapel collar, three-button placket, patch hip pockets, and center back vent. Monochrome luxury: That is how to describe this coat by MANZONI 24 in s
    Back view of the Manzoni 24 Shearling coat grey-brown in soft lambskin with shearling interior, slim fit, lapel collar, three-button placket, patch hip pockets, and center back vent. Monochrome luxury: That is how to describe this coat by MANZONI 24 in so
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  20. Front view of the Manzoni 24 Shearling coat anthracite in soft lambskin with shearling interior, lapel collar, and slim fit.
    Back view of Manzoni 24 Shearling coat anthracite in soft lambskin with shearling interior, lapel collar, three-button placket, patch pockets, slim fit, and center back vent; monochrome luxury that keeps you warm and stylish on cold days.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  21. New
    Smart Fabric
    Front view of the Belstaff Daunenweste 'Circuit' navy, a sleeveless, slim-fit down vest with water-repellent microfiber, smooth texture, metal zipper, stand collar with buckle, front snap-button pockets, ribbed hem, contrast lining, and chest BELSTAFF lab
    Close-up front view of the Belstaff Daunenweste 'Circuit' navy, showcasing the high-quality microfiber, smooth grip, lightweight down filling, water-repellent fabric, slim fit, robust metal zipper, stand collar with pin buckle, Belstaff chest web label, f
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    • 60
  22. Alt tag (125 characters max): Front view of FTC Cashmere cardigan anthracite, a soft, fair trade cashmere knit with V-neck and four-button placket.

Description:
This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in
    Alt tag (125 characters max): Close-up front view of FTC Cashmere cardigan anthracite showing soft, medium-fine knit fabric and V-neck collar.

Description:  
This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in pu
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  23. Alt tag (125 characters max): Front view of FTC Cashmere cardigan grey melange with V-neck, four buttons, ribbed bands, and semi raglan sleeves.

Description:  
This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in
    Close-up front view of the FTC Cashmere cardigan grey melange showing soft, medium-fine knit fabric and the label.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in pure, fair trade cashmere and a must for ever
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  24. Front view of FTC Cashmere cardigan navy, a soft, fair trade cashmere knit with V-neck, four buttons, semi raglan sleeves, and ribbed bands.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in pure, fair trade ca
    Close-up top view of the FTC Cashmere cardigan navy showing the V-neck and label on soft, elasticated, fair trade cashmere knit.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in pure, fair trade cashmere and a
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  25. Front view of the FTC Cashmere cardigan light blue, a soft, medium-fine knit, V-neck cardigan with four buttons and ribbed bands.

Description:
This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in pure, fair trade
    Close-up front view of FTC Cashmere cardigan light blue showing soft, medium-fine knit fabric and V-neck with ribbed edges.

This luxurious cardigan by eco-friendly knitwear label FTC is a soft knitwear essential in pure, fair trade cashmere and a must
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  26. Front view of the FTC Cashmere half-zip jumper navy, a slim fit, pure cashmere jumper with a fine knit, half-zip collar, and ribbed bands. Luxurious comfort: This soft half-zip jumper by FTC has a timeless design that makes it a versatile basic for the co
    Close-up front view of the FTC Cashmere half-zip jumper navy, showing the half-zip collar with silver zipper and leather pull, ribbed bands, and fine knit texture. Luxurious comfort: This soft half-zip jumper by FTC has a timeless design that makes it a v
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  27. Front view of the FTC Cashmere turtleneck jumper anthracite, a slim fit pure cashmere jumper with a rib knit turtleneck and comfortable ribbed bands, fine knit and very soft feel.

A timeless must-have for winter: This turtleneck jumper in pure cashmer
    Alt tag (125 characters max): Close-up front view of FTC Cashmere turtleneck jumper anthracite showing rib knit collar and fine knit fabric texture.

A timeless must-have for winter: This turtleneck jumper in pure cashmere by FTC has a wonderfully soft
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +3
  28. FTC Cashmere turtleneck jumper dark brown shown from the front, slim fit, fine knit, rib knit turtleneck, pure cashmere, very soft feel.  
A timeless must-have for winter: This turtleneck jumper in pure cashmere by FTC has a wonderfully soft feel that
    Close-up front view of the FTC Cashmere turtleneck jumper dark brown, showcasing the rib knit turtleneck and fine knit texture.

A timeless must-have for winter: This turtleneck jumper in pure cashmere by FTC has a wonderfully soft feel that makes it a
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    +3
  29. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  30. Snow-capped rugged mountain peaks framed by dense green pine trees under a cloudy sky.

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  31. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.