New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. Citizens of Humanity Jeans 'The London' black
    Citizens of Humanity Jeans 'The London' black
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  2. Front view of Fedeli Blouson 'Solferino' beige hooded jacket in a slim fit with two-way zip, slanted hip pockets, elastic cuffs, and hem.

Description: A casual autumn essential: Its luxurious virgin wool and cashmere material makes this hooded blouson by
    Back view of Fedeli Blouson 'Solferino' beige in a slim fit with a practical hood, elastic hem and cuffs, made from soft virgin wool and cashmere.
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  3. Front view of Jacob Cohen Jeans 'Nick' rauchblau in slim fit, denim aus Baumwolle, elastische Qualität, weicher Griff, dezente Used-Waschung, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßtaschen mit Stitching, Leather Patch
    Jacob Cohen Jeans 'Nick' rauchblau shown from the back pocket perspective, denim aus Baumwolle, elastische Qualität, weicher Griff, dezente Used-Waschung, Slim Fit, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßtaschen mit S
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  4. Front view of Jacob Cohen Jeans 'Bard' rauchblau in slim fit with elastic soft cotton denim, subtle used wash, button fly, five-pocket style, and leather patch.
    Close-up rear view of Jacob Cohen Jeans 'Bard' rauchblau showing soft, elastic cotton denim with subtle used wash, signature stitching, and ponyhair-look leather patch.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  5. Front view of Jacob Cohen Jeans 'Bard' blau, slim fit blue denim with soft elastic cotton, subtle used wash, button fly, five-pocket style, coin pocket with initial, stitched back pockets, and signature ponyhair leather patch.
    Jacob Cohen Jeans 'Bard' blau shown from the back waist, featuring soft elastic cotton denim with subtle used wash, slim fit, signature stitching, and a distinctive ponyhair-look leather patch.
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  6. Front view of Jacob Cohen Jeans 'Bard' navy in cotton denim, elastic quality, soft touch, slim fit, tapered, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, leather patch in pony hair look.
    Close-up rear view of Jacob Cohen Jeans 'Bard' navy showing denim aus Baumwolle, elastische Qualität, weicher Griff, Slim Fit, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßtaschen mit Stitching, and Leather Patch in Ponyfel
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  7. Front view of Jacob Cohen Jeans 'Bard' black, slim fit tapered cut denim made of cotton and microfibre, elasticated fabric, soft feel, button fly, five-pocket style with coin pocket and initial, back pockets with stitching, leather patch in pony skin look
    Close-up rear view of Jacob Cohen Jeans 'Bard' black showing back pocket with stitching, leather patch in pony skin look, five-pocket style, elasticated slim fit denim made of cotton and microfibre with soft feel, tapered cut, button fly, and coin pocket
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  8. Officine Creative Gürtel navy shown from a front perspective, elegant navy leather belt with brass buckle, smooth leather, single loop, 3.5 cm wide, made in Italy. Eleganter Akzentgeber: Der Gürtel von OFFICINE CREATIVE überzeugt mit seinem zeitlosen D
    Close-up view of the Officine Creative Gürtel navy belt, featuring smooth navy leather and a brass pin buckle, photographed from a front angle.

Eleganter Akzentgeber: Der Gürtel von OFFICINE CREATIVE überzeugt mit seinem zeitlosen Design und wird zum
    Sizes
    • 85
    • 90
    • 95
    • 100
    • 105
    • 110
  9. Front view of A.P.C. Shorts sand in light beige with elastic waistband and relaxed fit, made from soft pure cotton.

Description: Lässiger Look an warmen Tagen: Die Shorts von A.P.C. überzeugen mit ihrem zeitlosen Design und werden zum idealen Begleite
    Close-up rear view of A.P.C. Shorts sand in beige, showing elastic waistband and back pocket with flap and subtle A.P.C. logo.

Lässiger Look an warmen Tagen: Die Shorts von A.P.C. überzeugen mit ihrem zeitlosen Design und werden zum idealen Begleiter
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  10. Front view of A.P.C. Overshirt schwarz in black, featuring a seven-button placket, wool-microfiber mix, regular fit, chest pocket, cuffed sleeves, and a spread collar. Minimalist essential, clean design for versatile layering.
    Close-up front view of the collar and top buttons of the A.P.C. Overshirt schwarz, a minimalist essential with clean design. Minimalistisches Essential: Das Overshirt von A.P.C. überzeugt mit seinem cleanen Design und wird so zum vielseitigen Layering-
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  11. Side view of Tom Ford Sneaker offwhite in Italy-made calf suede with smooth leather overlays, round toe, seven-hole lacing, leather lining, rubber sole with logo. Cooler Luxus-Sneaker von TOM FORD: Das in Italien gefertigte Modell aus edlem Kalbleder ü
    Top view of Tom Ford Sneaker offwhite showing the full shoe and the sole with TOM FORD logo, made of luxurious suede with smooth leather overlays.

Description to include:  
Cooler Luxus-Sneaker von TOM FORD: Das in Italien gefertigte Modell aus edlem
    Sizes
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  12. Front view of Stone Island Jacket 'Panno Ratinato' black, a functional hooded jacket with wool-microfibre blend, two-way zip, zip pockets, breast pocket, raglan sleeves, ribbed bands, adjustable hem, and smooth lining, designed for colder months with a ra
    Back view of Stone Island Jacket 'Panno Ratinato' black with hood, ratiné wool-microfibre blend, ribbed cuffs, and adjustable hem.

Functional and eye-catching: This STONE ISLAND hooded jacket is an eye-catching, sporty piece for the colder months, tha
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  13. Front view of Jacob Cohen Jeans 'Nick' dunkelgrau, slim fit, narrow tapered denim in cotton and microfiber, elastic quality, soft touch, subtle used wash, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, leather patch
    Jacob Cohen Jeans 'Nick' dunkelgrau shown from back close-up, denim aus Baumwolle und Microfaser, elastische Qualität, weicher Griff, dezente Used-Waschung, Slim Fit, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßtaschen mit
    Sizes
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    • 40
  14. Jacob Cohen Jeans 'Bard' dunkelgrau front view, slim fit, tapered, denim cotton microfiber, elastic, soft touch, subtle used wash, button fly, five-pocket style, coin pocket with initial, back pockets with stitching, ponyhair-look leather patch.
    Jacob Cohen Jeans 'Bard' dunkelgrau shown from back close-up, featuring denim aus Baumwolle und Microfaser, elastische Qualität, weicher Griff, dezente Used-Waschung, Slim Fit, schmal zulaufend, Button Fly, Five-Pocket-Stil, Münztasche mit Initial, Gesäßt
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  15. Front view of Jacob Cohen Baumwollhose 'Bard' graubraun slim fit pants in elastic, pure cotton with five-pocket style, button fly, tonal stitching, and pony hair leather patch.

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose
    Jacob Cohen Baumwollhose 'Bard' graubraun shown from the back, slim fit five-pocket pants in elastic, soft cotton with tonal stitching and leather patch in ponyhair look. Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB CO
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  16. Front view of Jacob Cohen Baumwollhose 'Bard' sand slim fit cotton pants with elastic quality, button fly, five-pocket style, and ponyhair leather patch.  

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB COH
    Rear view of Jacob Cohen Baumwollhose 'Bard' sand slim fit cotton pants with five pockets, elastic quality, soft touch, and leather patch in ponyhair look.

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB COH
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  17. Front view of Jacob Cohen Baumwollhose 'Bard' navy slim-fit cotton pants with elastic quality, five-pocket style, button fly, and pony hair leather patch. 

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB COH
    Back view of Jacob Cohen Baumwollhose 'Bard' navy slim fit cotton pants with elastic quality, five-pocket style, tonal stitching, and pony hair leather patch.

Description: Setzen Sie auf modernen Luxus im Alltag: Die Five-Pocket-Hose 'Bard' von JACOB
    Sizes
    • 30
    • 31
    • 33
    • 34
    • 35
    • 38
    • 40
  18. Jacob Cohen Chino 'Bobby' graubraun shown from the front, slim fit, narrow tapered legs, made of pure elastic cotton with soft touch, featuring zipper and button closure, French pockets, piped coin pocket, back buttoned pockets, and tonal suede leather pa
    Rear view of Jacob Cohen Chino 'Bobby' graubraun in slim fit, made from pure elastic cotton with soft touch, featuring buttoned back pockets, tonal suede leather patch, zipper, waistband button, French pockets, and piped coin pocket. Setzen Sie auf modern
    Sizes
    • 30
    • 31
    • 33
    • 34
    • 35
    • 38
    • 40
  19. Front view of Jacob Cohen Chino 'Bobby' sand pants in slim fit, made from soft, elastic pure cotton with leather patch and buttoned back pockets. 

Setzen Sie auf modernen Luxus im Alltag: Die schmal geschnittene Chino 'Bobby' von JACOB COHEN überzeugt mi
    Jacob Cohen Chino 'Bobby' sand viewed from the back, slim fit tapered pants in soft, elastic pure cotton with French pockets, buttoned back pockets, zip and button closure, and tonal velour leather patch. Setzen Sie auf modernen Luxus im Alltag: Die schma
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 38
    +1
  20. Front view of Jacob Cohen Chino 'Bobby' navy slim fit pants made of pure elastic cotton with tonal velour leather patch, zip, and button.

Description: Setzen Sie auf modernen Luxus im Alltag: Die schmal geschnittene Chino 'Bobby' von JACOB COHEN überz
    Jacob Cohen Chino 'Bobby' navy shown from the back, slim fit, tapered navy cotton trousers with buttoned back pockets and tonal leather patch, modern luxury in everyday wear with elastic quality, soft touch, zipper and button closure, French pockets, pipe
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 35
    • 36
    • 40
  21. Front view of Tom Ford Rundhals-Unterhemd schwarz, a clean basic black T-shirt with a round neckline, made from a soft cotton-modal blend with regular fit and a small TOM FORD label at the hem. 

Cleanes Basic mit Rundhalsausschnitt: Das komfortable T-
    Close-up front view of the Tom Ford Rundhals-Unterhemd schwarz showing the round neckline and TOM FORD label, made of cotton-modal blend with a soft touch, regular fit, and small TOM FORD woven label at the hem.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  22. Front view of the Santoni Polierbürste with a hand-held wooden handle, Santoni engraving, and soft horsehair bristles, made in Italy, approx. 11 x 4 x 4 cm.
    Close-up side view of the Santoni Polierbürste shoe brush with a hand-friendly wooden handle, Rosshaar bristles, and Santoni engraving.

Description: Die benötigte Aufmerksamkeit erhalten Ihre hochwertigen Schuhe mit der richtigen Bürste: Sowohl zum Au
    Size
    • One Size
  23. Santoni Polierbürste shoe brush with a wooden handle engraved with the Santoni logo, black horsehair bristles, and a neutral rubber side, front view. Mit dieser kleinen Bürste haben Sie die unkomplizierte Schuhpflege in der Hand: Der praktische Holzgriff
    Santoni Polierbürste with wooden handle, horsehair bristles, and rubber detail, photographed from a high angled close-up view.
    Size
    • One Size
  24. Pair of black Falke Strumpf 'No. 7' socks laid flat, photographed from above, showing ribbed cuff and smooth foot.

Description: Optimale Passform, luxuriöse Materialqualität, FALKE: Der Strumpf 'No. 7' des Traditionslabels garantiert durch feinste two
    Close-up angled view of folded black Falke Strumpf 'No. 7' schwarz sock with white label showing brand and size details.

Optimale Passform, luxuriöse Materialqualität, FALKE: Der Strumpf 'No. 7' des Traditionslabels garantiert durch feinste two-ply Me
    Sizes
    • 43-44
    • 41-42
    • 45-46
  25. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  26. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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  27. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.

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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.