New Arrivals
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New Arrivals
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Discover new styles every day in our men's New Arrivals – from clothing and shoes to accessories. Give your wardrobe a stylish update and find your personal favourites of the season.
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  1. New
    Selected
    Pre-Spring
    Front view of Emporio Armani Blouson grey-green with standing collar, two-way zip, jetted pockets, elastic cuffs and hem, slim fit. Sporty and timeless: This blouson by EMPORIO ARMANI has a casual design that makes it a versatile essential for your wardro
    Emporio Armani Blouson grey-green shown from the back, slim fit with standing collar, elastic cuffs and hem, lightweight cotton-Lyocell blend. Sporty and timeless: This blouson by EMPORIO ARMANI has a casual design that makes it a versatile essential for
    Sizes
    • M
    • L
    • XL
    • XXL
  2. Front view of Moorer Blouson 'Albori TJ' navy, a slim fit, water-repellent microfiber jacket with hood, zipper pockets, elastic cuffs, and smooth lining. Outdoor-essential combining functional performance with stylish elegance, ideal for rainy transition
    Back view of Moorer Blouson 'Albori TJ' navy in smooth, water-repellent microfiber with hood, elastic cuffs, and slim fit, perfect for rainy days. Outdoor essential with functional performance and elegant style including zipper pockets, elastic hem, smoot
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  3. Stone Island Sweatjacke hellgrau shown from the front, featuring a soft, garment-dyed cotton fabric, regular fit, robust zipper, practical hood, split kangaroo pocket, compass badge on the sleeve, and comfortable ribbed cuffs. 

Komfortabler Begleiter
    Close-up front view of Stone Island Sweatjacke hellgrau showing the hood, black zipper, and white drawstring, made of soft pure cotton.

Komfortabler Begleiter im Alltag: Die Sweatjacke von STONE ISLAND überzeugt mit ihrem sportiven Design und wird so
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  4. Front view of Stone Island Cardigan navy in fine rib knit, pure cotton, medium-fine with a slightly robust feel, featuring a V-neck, four-button placket, comfortable cuffs, regular fit, and compass badge on the upper sleeve. A timeless classic from STONE
    Close-up front view of the Stone Island Cardigan navy, showing fine rib knit, V-neck, and pure cotton fabric with a Stone Island label.
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  5. Front view of Fioroni Rundhals-T-Shirt navy, finely knitted in pure cotton with a slim fit, round neckline, short hem slits, and soft touch.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner B
    Close-up front view of Fioroni Rundhals-T-Shirt navy, showing fine knit texture and round neckline in dark navy color.

Für den gediegenen Auftritt im Frühling sorgt dieses fein gestrickte T-Shirt von FIORINI, welches aus reiner Baumwolle gefertigt wur
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Front view of Stone Island Poloshirt graublau, a modern slim fit piqué polo in elastic cotton with narrow contrast stripes, soft touch, typical collar, button placket, elastic cuffs, short side slits, and Stone Island logo patch.
    Stone Island Poloshirt graublau close-up from above showing the collar with slim fit label, black buttons, and narrow white contrast stripes on the modern pique cotton fabric. Das moderne Piqué-Poloshirt von STONE ISLAND mit schmalen Kontraststreifen i
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  7. Front view of Stone Island Cargo-Bermudas dark navy made of pure cotton, featuring a high waistband, zippered hip pockets, cargo pockets with snap buttons, a back welt pocket with button, and the brand's compass badge for guaranteed casual comfort.
    Stone Island Cargo-Bermudas dark navy shown from the back, lightweight cotton, regular fit, high waist, zippered hip pockets, cargo pockets with snap buttons, buttoned back welt pocket, garment dyed for soft touch and comfort. Guaranteed casual wear comfo
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
    • 40
  8. Front view of Stone Island Sweat jacket smoky blue, a slim-fit, piece-dyed cotton zip-up with hood, split kangaroo pocket, and compass badge on sleeve.

A relaxed basic from STONE ISLAND: This piece-dyed sweat jacket with a practical hood made of pure
    Close-up front view of Stone Island Sweat jacket smoky blue, showing the hood, drawstrings, robust black zipper, and label.

A relaxed basic from STONE ISLAND: This piece-dyed sweat jacket with a practical hood made of pure cotton is perfect for sport
    Sizes
    • XS
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  9. Front view of Thom Browne Crew neck T-shirt grey-blue in heavy pure cotton jersey with slim fit, wide hem, soft feel, and signature sleeve stripes.

Monochrome T-shirt by THOM BROWNE in heavy pure cotton jersey fabric refined with jumper-inspired bands
    Close-up front view of Thom Browne Crew neck T-shirt grey-blue in heavy pure cotton jersey with jumper-inspired bands inside the collar.

Monochrome T-shirt by THOM BROWNE in heavy pure cotton jersey fabric refined with jumper-inspired bands – perfect
    Sizes
    • 1/S
    • 2/M
    • 3/L
    • 4/XL
    • 5/XXL
  10. Front view of the Stone Island Poloshirt navy with slim fit, cotton piqué, elastic cuffs, narrow contrast stripes, and logo patch on chest.

Description: Das moderne Piqué-Poloshirt von STONE ISLAND mit schmalen Kontraststreifen ist ein vielseitiger Kl
    Stone Island Poloshirt navy shown from a close-up top-down perspective, featuring a slim fit piqué cotton fabric with soft texture, narrow white contrast stripes on the collar, typical polo collar, button placket with Stone Island-branded buttons, and ela
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    • XXXL
  11. Front view of the Thom Browne Polo shirt grey mottled, a slim fit, pure cotton polo with a classic collar, five-button placket, ribbed cuffs, stretchy side inserts, and signature striped logo.

A modern essential: This polo shirt by THOM BROWNE is luxu
    Front-right perspective of a slim fit Thom Browne Polo shirt grey mottled in pure cotton with a classic collar, five-button placket, ribbed cuffs, stretchy side inserts, and signature striped logo.

A modern essential: This polo shirt by THOM BROWNE is
    Sizes
    • 1/S
    • 2/M
    • 3/L
    • 4/XL
    • 5/XXL
  12. Front view of Thom Browne Polo shirt white in pure cotton with slim fit, classic collar, five-button placket, ribbed cuffs, stretchy side inserts, and signature striped logo, a modern essential sporty elegant classic.
    Front-side view of a slim fit Thom Browne Polo shirt white in pure cotton with a classic collar, five-button placket, ribbed cuffs, stretchy side inserts, and signature striped logo.

A modern essential: This polo shirt by THOM BROWNE is luxurious and
    Sizes
    • 1/S
    • 2/M
    • 3/L
    • 4/XL
    • 5/XXL
  13. A man wearing a cream-colored Stone Island jacket with a hood, standing against a dark industrial metal background.
  14. Snow-covered jagged mountain peaks under a cloudy sky with some blue patches visible on the right side.

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  15. Man wearing a beige shearling jacket, patterned sweater, and red pants standing against a curved wooden wall.
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.