Trendy and authentic: the success story of the world-famous brand with the polo player logo that adorns Polo Ralph Lauren fashion dates back to 1967. Back then, young Ralph Lauren himself was behind the sales counter of the American fashion house 'Brooks Brothers'. It was at this time that he designed his first own tie collection. Ralph Lauren also acquired the rights to the Brooks brand 'Polo', which already stood for functional polo sportswear.

He made the name his own and founded his first own tie shop a year later, which – after successful sales to the most exclusive boutiques in New York – was soon followed by his first ready-to-wear collection for men. The label from New York achieved its international breakthrough as early as 1972: the first Polo Ralph Lauren polo shirts for men, with the distinctive embroidery of the little rider, were launched in 24 colours and exceeded all expectations. These first pieces established themselves as timeless classics of sporty casual fashion. The immense success of Ralph Lauren was also helped by the fact that they dressed Robert Redford for the classic film 'The Great Gatsby' (1974) to great media effect. Polo Ralph Lauren for men is now an integral part of sophisticated lifestyle fashion as well as trendy preppy and college chic.

Fun fact: Ralph Lauren never played polo himself. However, he understood the lifestyle perfectly and was inspired by the exclusive charm of polo to create fashion that symbolises this sophisticated way of life.

Polo Ralph Lauren Fashion for Men: Preppy Perfection

Today, Polo Ralph Lauren men's fashion is in demand worldwide and stands for high-quality American sportswear and an entire lifestyle. The special combination of the classic, sporty style of elite American universities on the East Coast and the technical sophistication of the cut and finish make Polo Ralph Lauren the brand when it comes to the trendy preppy style for men. Hand in hand with this popular trend, Polo Ralph Lauren for men has been experiencing a well-deserved revival for several years now. In addition to fashion, the company is also socially committed, for example with a charity line where part of the proceeds are used for cancer research.

Who Designed the Polo Ralph Lauren Polo Player Logo?

The iconic Polo Ralph Lauren polo player logo was designed by Ralph Lauren himself. It was first used in embroidered form on a Polo Ralph Lauren blouse in 1971. The logo symbolises the classic polo sport, which stands for the upscale, sporty and elegant East Coast lifestyle. To this day, the emblem – from the monochrome embroidery and the polo player in colour to oversized patches – is one of the best-known trademarks in the fashion world.

In a Nutshell: What Characterises Polo Ralph Lauren Menswear

• Polo as an origin: Fascinated by the aesthetics of polo, Ralph Lauren was inspired by this sport to design clothing (although he never played himself).
• Quality: Polo Ralph Lauren for men impresses with the fact that they combine first-class workmanship and high-quality materials with American style – and, alongside the classics, also uses unconventional fabrics for its fashion.
• The iconic polo player: In 1971, Polo Ralph Lauren launched the first piece on the market that featured the distinctive polo player stitching on the cuff. Today it is recognised worldwide.
• Variety of colours: The original Ralph Lauren polos were available in 24 colours and contributed significantly to the popularity of the design.
• Symbol of the preppy style: The Polo collection quickly became a symbol of the elegant, sporty preppy style and the American East Coast elite.

Polo Ralph Lauren for men at BRAUN Hamburg

Here in the BRAUN Hamburg online shop, style-conscious men will find an exclusive selection of Polo Ralph Lauren men's fashion. The Polo Ralph Lauren collections offer the right outfit for every occasion. In our shop you can order a whole look, for example the smart Polo Ralph Lauren jackets, accessories or Polo Ralph Lauren shirts for men in your size easily online. Polo Ralph Lauren sweater from the casual hoodie with the preppy bear or the classic knitted jumper with cable knit pattern are suitable for a relaxed leisure look or sophisticated casual style. Caps or shorts complement your outfit depending on the season. Discover the latest trends and timeless classics from Polo Ralph Lauren for men at BRAUN Hamburg.