Erdem
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Erdem
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A beautiful whim of nature: the flower in all its colours and shapes becomes the ornament for numerous designs at the London label Erdem – and the recipe for success for the designer Erdem Moralioğlu. In 2005, after his ... apprenticeship in the studios of Vivienne Westwood and Diane von Fürstenberg, the Canadian founded his own brand. Since then, Moralioğlu has combined the delicate with the masculine as a matter of course, inspiring his customers and the fashion world, which honored him with the British Fashion Council's sponsorship award in 2010. More Less
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Masculine Bloom: Erdem for Men

“It was amazing to be able to explore menswear in my language and thrilling to see the Erdem man brought to life”, said Erdem Moralioğlu in an interview with GQ magazine in 2021, for the launch of his first menswear collection. The Canadian with Turkish roots graduated with a degree in fashion from Ryerson University in Toronto. He then completed a master's degree in fashion design at the Royal College of Arts in London in 2000. Just one year after the brand was founded in 2005, former upmarket New York department store Barneys bought parts of its debut collection, which initially only included women's clothing.

IN FULL BLOOM:

Numerous sponsorship awards and "Designer of the Year" awards followed, which quickly made him a major player in the fashion industry. Presentation of the sponsorship award by the renowned British Fashion Council was a particular highlight. His rapid rise was also fuelled by celebrities like Kate Middleton, Julianne Moore, Tilda Swinton, Anna Wintour, Michelle Obama and Sarah Jessica Parker, who wore Moralioğlu’s creations in silk, organza and cotton with floral prints, on red carpets and at events. His collaborations with Mackintosh, Swarovski and H&M enjoyed similar success.

GARDEN OF ERDEM

The London-based brand describes its elegant collections as an “interplay of beauty and strength”. The flower has been Erdem's recurring theme from the beginning. Moralioğlu shows it in all its glory as a romantic print in flowing silk. He chooses modern silhouettes for a contrast that creates an exciting break. The designer, who was born in 1977 in Montreal, Canada, uses the same approach and fine materials for his men’s collection – transcending gender boundaries, combining tough and delicate and making his creations wearable for all sizes.

Along with the main collections, Erdem’s range also includes a Cruise Collection with vacation looks and a Bridal Collection. Discover the latest designs for men by Erdem with the label's signature floral prints online at BRAUN Hamburg.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Timeless Must-Haves: BRAUN Hamburg Essentials

The versatile shirts and knitwear from our BRAUN Hamburg Essentials collection work as the basis for timeless combinations. We have the styles especially made in Italy to ensure they meet every demand for luxurious materials and high wearing comfort.

The versatile shirts and knitwear from our BRAUN Hamburg Essentials collection work as the basis for timeless combinations. We have the styles especially made in Italy to ensure they meet every demand for luxurious materials and high wearing comfort.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.