7 for all mankind has long since become a permanent fixture in the denim market, and an absolute trendsetter in the jeans premium segment. The history of luxury jeans is forever entwined with the name of the label 7 for all mankind, which was founded in 2000 in California by the three designers Jerome Dahan, Michael Glasser, and Peter Koral. Do you know how many pairs of jeans US-Americans own on average? That’s right – it’s 7. That is how the name of the small company came to be, and it has reached cult status. The designers decided to locate their base of operations in the one city most associated with lifestyle, glamour, and exceptional jeans design: Los Angeles. Hollywood star clients like Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds soon became avid followers of the label. The label and its products are so unique because of the fit and durability of their jeans. "Seven" jeans come in all shapes (boot cut, straight leg, boy cut, wide leg, low rise) and washes (New York Dark, Medium Chicago, Bombay etc.).