Emporio Armani

Armani is more than just a fashion label, Armani is personality. A genuine self-made entrepreneur, Giorgio Armani found his way into the world of fashion as a young man through jobs as a window dresser and men's fashion salesman after quitting medical school and after military service. After his designs for some notable Italian labels were celebrated by the international press, his partner of many years, Sergio Galeotti, who has since died, persuaded him in the 1970s to set up his own design studio and his own brand. Armani has long since literally become an empire with numerous sidelines, including Emporio Armani. Nevertheless, Armani is one of the few big stars in the fashion universe that has remained a family business. Giorgio Armani is still sole shareholder in his brand, in which various family members hold positions of responsibility.

Once the success story of Armani began, there was no stopping it: After Italy and Europe, it tapped into the USA and Chinese markets. During the 1980s the first Armani perfume was created in collaboration with L'Oréal and it became one of the most successful women's fragrances of the time. Collections e.g. with accessories, swimwear, jeans and underwear followed. During the same decade, Armani provided clothes for movies such as ‘American Gigolo' and ‘The Untouchables' that became classics in their own right. Even extensive advertising campaigns and collaborations with stars like Victoria and David Beckham, Cristiano Ronaldo, Rafael Nadal and singer Shawn Mendes were not just unmissable but pioneering too. With the exclusive Emporio Armani boutiques, the Armani empire now includes around 300 stores all over the world.

Along with Giorgio Armani, Emporio Armani is a unique ready-to-wear line that is actually designed by Giorgio Armani himself. At the pinnacle of design, collections from Emporio Armani are wearable, high-quality, stylish and always have their finger on the pulse. You can find a wide range of Emporio Armani essentials here at BRAUN Hamburg: Summery slim fit shirts made of comfortable jersey, knitwear and T-shirts that enhance every style with natural elegance and nonchalant luxury. Discover Emporio Armani for men online in our shop.