Emporio Armani
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Armani: The Milanese luxury label has become a solid entity of the fashion Olympus. As the second, more casual line of the legendary fashion designer Giorgio Armani, the Emporio Armani men’s fashion is created by the designer ... himself and brings relaxed Italian elegance and glamour into your wardrobe. More Less
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Emporio Armani for Men

Armani is more than just a fashion label, Armani is personality. A genuine self-made entrepreneur, Giorgio Armani found his way into the world of fashion as a young man through jobs as a window dresser and men's fashion salesman after quitting medical school and after military service. After his designs for some notable Italian labels were celebrated by the international press, his partner of many years, Sergio Galeotti, who has since died, persuaded him in the 1970s to set up his own design studio and his own brand. Armani has long since literally become an empire with numerous sidelines, including Emporio Armani. Nevertheless, Armani is one of the few big stars in the fashion universe that has remained a family business. Giorgio Armani is still sole shareholder in his brand, in which various family members hold positions of responsibility.

Once the success story of Armani began, there was no stopping it: After Italy and Europe, it tapped into the USA and Chinese markets. During the 1980s the first Armani perfume was created in collaboration with L'Oréal and it became one of the most successful women's fragrances of the time. Collections e.g. with accessories, swimwear, jeans and underwear followed. During the same decade, Armani provided clothes for movies such as ‘American Gigolo' and ‘The Untouchables' that became classics in their own right. Even extensive advertising campaigns and collaborations with stars like Victoria and David Beckham, Cristiano Ronaldo, Rafael Nadal and singer Shawn Mendes were not just unmissable but pioneering too. With the exclusive Emporio Armani boutiques, the Armani empire now includes around 300 stores all over the world.

Along with Giorgio Armani, Emporio Armani is a unique ready-to-wear line that is actually designed by Giorgio Armani himself. At the pinnacle of design, collections from Emporio Armani are wearable, high-quality, stylish and always have their finger on the pulse. You can find a wide range of Emporio Armani essentials here at BRAUN Hamburg: Summery slim fit shirts made of comfortable jersey, knitwear and T-shirts that enhance every style with natural elegance and nonchalant luxury. Discover Emporio Armani for men online in our shop.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stone Island Marina

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

BELSTAFF CENTENARY COLLECTION

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

Challenger Collection

On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.

On the occasion of the 37th America's Cup, the most prestigious sailing regatta in the world, Belstaff is outfitting the British INEOS Britannia team, including the successful Olympic sailor Sir Ben Ainslie. All items in the collection are inspired by sailing and feature a logo combination of both icons.

Jacob Cohen: Grand Tour Capsule

In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.

In the new season, Jacob Cohen once again follows in the footsteps of the Grand Tour. This educational journey, popular with elite Europeans in the late 17th century, leads through Italy as well as to the capital cities Paris and Vienna. Sights such as the Vienna Prater and Notre Dame or Gustav Klimt's work of art "The Tree of Life" become the patch and button motif for the brand's iconic jeans styles in this limited edition collection from Jacob Cohen.