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Ché
Founded in London in 2019, Ché Studios brings a modern approach to menswear, blending vintage-inspired resortwear with contemporary tailoring. Clean design, comfortable fits and responsible materials define the collections,
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created for men who value quality over trends. Versatile by nature, Ché pieces transition effortlessly from beach to city to after hours.
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Ché Menswear
The Next Generation of Casualwear for Men
Casualwear with a purpose: with a distinctive approach, the young London-based brand Ché Studios creates menswear collections defined by clean aesthetics, comfortable fits and a high sartorial standard. Drawing inspiration from resortwear of past decades and reinterpreting it through contemporary production techniques and modern materials, Ché consciously rethinks menswear – relaxed and sporty, yet rooted in a tailoring tradition whose origins trace back to Savile Row.
As a model for numerous international luxury brands, founder Oliver Cheshire gained rare insights into the fashion industry over many years. He witnessed trends long before they reached the mainstream, learned the business from the inside out and built the essential network that would later shape the brand. His desire to adapt and redesign clothing has been present since childhood. What he felt was missing in the market was a menswear brand offering refined, elevated casualwear.
The Idea Behind Ché for Men
Driven by the ambition to fill this gap, Cheshire launched the first men’s collection of Ché in 2019 together with Toby Watkins, an experienced textile manufacturer. The brand speaks to the modern man: confident, cosmopolitan, and possessing a discerning eye for quality. The designs reference vintage resortwear from the 1960s through the 1980s, translated into a contemporary silhouette. Clean lines meet a sense of effortless nonchalance, resulting in a modern aesthetic. Alongside wearable, well-considered fits, sustainable materials – such as recycled nylon used for swim shorts – play a key role.
Styles for Beach, City and After Hours
Ché’s styles merge the laid-back attitude of the American West Coast with the cultivated elegance of the Côte d’Azur. Whether at the beach, strolling through London or heading to a rooftop bar in the evening, the pieces are precisely cut, feel premium and transition seamlessly between settings.
Each piece is designed with versatility in mind, defined by clean cuts and exceptional comfort. Subtle retro references, combined with the deliberate absence of overt branding or visual noise, create a timeless aesthetic that works as effortlessly in everyday urban life as it does while travelling. Shirts and tees from Ché can be easily paired with shorts, trousers or swimwear to form relaxed yet refined looks.
