Brioni
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The label Brioni was founded in Rome in 1945 by tailor Nazareno Fonticoli and fashion designer Gaetano Savini. The founders named the label after one of the most elegant seaside resorts on the Adriatic coast. The brand has become ... synonymous for top class men's fashion and made-to-measure luxury suits. The collections are mostly manufactured by hand. The figure-accentuating and waist-hugging cut is a Brioni trademark. The Italian luxury menswear designer dressed secret agent James Bond 007 in his typical dinner jacket, and a number of co-stars for their parts in the blockbuster movies from "GoldenEye" to "Casino Royale". That is how the label quickly developed into a much sought after and popular brand, in particular among male Hollywood stars. More Less
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  1. New
    Suit 'Brunico' dark blue/blue checked
    Suit 'Brunico' dark blue/blue checked
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
  2. Suit 'Brunico' dark grey checked
    Suit 'Brunico' dark grey checked
    Sizes
    • 50
    • 52
    • 54
    • 56
    • 58
  3. Selected
    Suit 'Brunico' navy
    Suit 'Brunico' navy
    Sizes
    • 25
    • 26
    • 27
    • 28
    • 48
    • 50
    • 56
    • 58
  4. Selected
    Cashmere jacket 'New Plume' dark brown/beige checked
    Cashmere jacket 'New Plume' dark brown/beige checked
    Sizes
    • 25
    • 26
    • 27
    • 50
    • 54
    • 56
  5. Selected
    Smart-casual jacket 'New Plume' navy
    Smart-casual jacket 'New Plume' navy
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
  6. Suit 'Brunico' dark grey
    Suit 'Brunico' dark grey
    Sizes
    • 50
    • 52
    • 54
  7. Jacket dark blue
    Jacket dark blue
    Sizes
    • M
    • L
    • XL
  8. Suit 'Brunico' dark grey
    Suit 'Brunico' dark grey
    Sizes
    • 25
    • 26
  9. Suit 'Brunico' navy
    Suit 'Brunico' navy
    Sizes
    • 25
    • 26
  10. Suit 'Brunico' navy
    Suit 'Brunico' navy
    Sizes
    • 25
    • 28
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  11. Suit 'Brunico' dark grey
    Suit 'Brunico' dark grey
    Sizes
    • 25
    • 26
    • 27
    • 28
    • 48
    • 50
    • 52
    • 54
    +3
  12. Suit 'Brunico' anthracite
    Suit 'Brunico' anthracite
    Sizes
    • 25
    • 26
    • 52
  13. More

    PIONEER

    Brioni was not only the first fashion label to host a fashion show for men, it also established "prêt-à-couture" – handmade ready-to-wear fashion.

Brioni - Luxury Lifestyle made in Italy

Founded in Rome in 1945, Brioni ranks among the most luxurious brands of the men’s fashion world, and represents premium quality and exclusivity. The label was named after the island group on the most westerly Adriatic coast of Istria, which was regarded as the epitome of elegance and elite in the 1930s and 1940s. The tailor Nazareno Fonticoli and the fashion designer Gaetano Savini founded their first Brioni store in Rome in 1945. This is where the dream of Italian haute couture for men began, and with it a successful mix of technical and stylistic excellence. The first fashion show took place at Palazzo Pittiin Florence in 1952. By 1954, the label had conquered the US market and the film industry, finding fame among Hollywood stars and high society. Any of the American film stars filming in Rome – from Clark Gable to Rock Hudson – swore by the "Italian Style”. The Italian luxury designer went on to take over the styling of the costumes for 007 actors in "James Bond" films for the next ten years. From “Golden Eye” to “Casino Royale”, James Bond’s classic dinner jacket and other outfits were all created by the luxury label. That honour fell to designer Tom Ford as of "Quantum of Solace".

Brioni opened its own tailoring school "Scuola Superiore di Sartoria" in 1980 to ensure sufficiently talented young tailors from within their own ranks, and to continue handing down the masterful tailoring of the hand-made products from generation to generation. In 2002, the company was awarded the Igedo European Fashion Diamond Award for superior quality and creativity. In 2011, Brioni was sold to the French group Pinault-Printemps-Redoute (PPR). The company headquarters are now located in Penne, in the Abruzzo region (Central Italy).

The collections are mostly manufactured by hand. Each product is made with the utmost attention to detail, as if it were one of a kind. The figure-accentuating and waist-hugging cut is a Brioni trademark. The brand is one of the most prestigious luxury brands in the world of designer men’s fashion. The secret of success: keep re-inventing yourself over and over again without losing sight of your identity.

Sale on Sale

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

ADVENT SPECIAL

Only until 4 December 2023: Shop all shoes from the current fall/winter collections with 20% off! The discount will be automatically applied at checkout and cannot be combined with other promotions.

Only until 4 December 2023: Shop all shoes from the current fall/winter collections with 20% off! The discount will be automatically applied at checkout and cannot be combined with other promotions.