Agnona
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Agnona
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Luxurious knitwear crafted from the world’s most exquisite animal fibres – cashmere, alpaca, and vicuña – has made Agnona one of the most exclusive knitwear labels in Italy. The masculine styles of Agnona for men radiate an ... effortless sense of luxury, no matter the dress code. Today’s collections continue to carry the legacy of Ermenegildo Zegna into modern menswear. More Less
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Agnona for Men

Finest Knitwear, Made in Italy


You can wear clothes – or feel them. Since 1953, the name Agnona has stood for refined knitwear, handcrafted from the most precious natural fibres, all shaped by an unmistakable Italian sense of style. Timeless elegance and understated luxury define the designs, yet each piece is finished with a subtle twist that makes it truly unique. Exceptional craftsmanship and meticulous attention to detail transform every Agnona shirt, T-shirt, and – above all – jumper into a small piece of art. Perfect for creating full looks with a timeless and luxurious aesthetic.

A Family Affair: Agnona for Men


Today, the luxury label is in the capable hands of the clan around Zegna for men: While the Zegna Group is no longer Agnona’s majority owner, the brand has stayed within the family – current owner and creative director Stefano Aimone is the grandson of Ermenegildo Zegna. Raised amid the natural beauty surrounding Milan, his upbringing – together with a deep-rooted love for fine textiles – continues to serve as his source of inspiration.

Originally producing wool fabrics for other luxury houses, Agnona began presenting its own collections in the 1970s. Thanks to its rigorous selection of natural fibres and uncompromising craftsmanship, Agnona pieces are not only elegant and enduring but also a true tactile experience. The unmatched softness of Agnona knitwear stems from its mastery of the finest fibres nature has to offer.

Luxury Begins with the Fibre


The types of wool used for Agnona's styles for men are characterised by their exceptional feel, lightness and warmth. With the utmost care and precision, they are transformed into clothing that is far more than fashion – they are luxurious essentials for men who appreciate subtle sophistication. Every Agnona piece is crafted in specialised workshops in Northern Italy – with many steps still carried out by hand. This artisanal approach is not only a hallmark of Italian excellence but also the reason behind the unmistakable feel of every garment. Agnona’s signature fibres include:

  • Cashmere – Soft, traditionally hand-selected and combed; the foundation of many Agnona styles.
  • Century Double-Face Cashmere – Two layers of pure cashmere, exquisitely finished with silk jersey for a light yet structured feel.
  • Alpaca – Naturally warm and ultra-soft, sourced from the high altitudes of the Peruvian Andes.
  • Vicuña – One of the rarest and most luxurious fibres in the world; even finer than cashmere and a symbol of ultimate exclusivity.
  • Silk – Used to elevate fine cotton fabrics, adding a delicate, lightweight sensation against the skin.

You will find the latest pieces by this Italian designer online at BRAUN Hamburg. Discover Agnona trousers, jackets or scarves and style them effortlessly – from smart tailoring to relaxed looks with designer sneakers for men. Whatever you choose, Agnona’s understated elegance is made to last for years to come.

*The extra discount on the already reduced price will be applied after entering the code TAILORING at checkout and cannot be combined with other promotions. Valid until and including 19 August 2025 for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Ghost Pieces

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stealth mode: On! The latest Ghost Pieces from Stone Island also deal with the concept of camouflage. The characteristic compass badge becomes one with the garment or accessory – perfect for those who like it subtle.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.