Agnona

Finest Knitwear, Made in Italy

You can wear clothes – or feel them. Since 1953, the name Agnona has stood for refined knitwear, handcrafted from the most precious natural fibres, all shaped by an unmistakable Italian sense of style. Timeless elegance and understated luxury define the designs, yet each piece is finished with a subtle twist that makes it truly unique. Exceptional craftsmanship and meticulous attention to detail transform every Agnona shirt, T-shirt, and – above all – jumper into a small piece of art. Perfect for creating full looks with a timeless and luxurious aesthetic.

A Family Affair: Agnona for Men

Today, the luxury label is in the capable hands of the clan around Zegna for men: While the Zegna Group is no longer Agnona’s majority owner, the brand has stayed within the family – current owner and creative director Stefano Aimone is the grandson of Ermenegildo Zegna. Raised amid the natural beauty surrounding Milan, his upbringing – together with a deep-rooted love for fine textiles – continues to serve as his source of inspiration.

Originally producing wool fabrics for other luxury houses, Agnona began presenting its own collections in the 1970s. Thanks to its rigorous selection of natural fibres and uncompromising craftsmanship, Agnona pieces are not only elegant and enduring but also a true tactile experience. The unmatched softness of Agnona knitwear stems from its mastery of the finest fibres nature has to offer.

Luxury Begins with the Fibre

The types of wool used for Agnona's styles for men are characterised by their exceptional feel, lightness and warmth. With the utmost care and precision, they are transformed into clothing that is far more than fashion – they are luxurious essentials for men who appreciate subtle sophistication. Every Agnona piece is crafted in specialised workshops in Northern Italy – with many steps still carried out by hand. This artisanal approach is not only a hallmark of Italian excellence but also the reason behind the unmistakable feel of every garment. Agnona’s signature fibres include:

• Cashmere – Soft, traditionally hand-selected and combed; the foundation of many Agnona styles.
• Century Double-Face Cashmere – Two layers of pure cashmere, exquisitely finished with silk jersey for a light yet structured feel.
• Alpaca – Naturally warm and ultra-soft, sourced from the high altitudes of the Peruvian Andes.
• Vicuña – One of the rarest and most luxurious fibres in the world; even finer than cashmere and a symbol of ultimate exclusivity.
• Silk – Used to elevate fine cotton fabrics, adding a delicate, lightweight sensation against the skin.

You will find the latest pieces by this Italian designer online at BRAUN Hamburg. Discover Agnona trousers, jackets or scarves and style them effortlessly – from smart tailoring to relaxed looks with designer sneakers for men. Whatever you choose, Agnona’s understated elegance is made to last for years to come.