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You can wear clothes – or feel them. Since 1953, the name Agnona has stood for refined knitwear, handcrafted from the most precious natural fibres, all shaped by an unmistakable Italian sense of style. Timeless elegance and understated luxury define the designs, yet each piece is finished with a subtle twist that makes it truly unique. Exceptional craftsmanship and meticulous attention to detail transform every Agnona shirt, T-shirt, and – above all – jumper into a small piece of art. Perfect for creating full looks with a timeless and luxurious aesthetic.
Today, the luxury label is in the capable hands of the clan around Zegna for men: While the Zegna Group is no longer Agnona’s majority owner, the brand has stayed within the family – current owner and creative director Stefano Aimone is the grandson of Ermenegildo Zegna. Raised amid the natural beauty surrounding Milan, his upbringing – together with a deep-rooted love for fine textiles – continues to serve as his source of inspiration.
Originally producing wool fabrics for other luxury houses, Agnona began presenting its own collections in the 1970s. Thanks to its rigorous selection of natural fibres and uncompromising craftsmanship, Agnona pieces are not only elegant and enduring but also a true tactile experience. The unmatched softness of Agnona knitwear stems from its mastery of the finest fibres nature has to offer.
The types of wool used for Agnona's styles for men are characterised by their exceptional feel, lightness and warmth. With the utmost care and precision, they are transformed into clothing that is far more than fashion – they are luxurious essentials for men who appreciate subtle sophistication. Every Agnona piece is crafted in specialised workshops in Northern Italy – with many steps still carried out by hand. This artisanal approach is not only a hallmark of Italian excellence but also the reason behind the unmistakable feel of every garment. Agnona’s signature fibres include:
You will find the latest pieces by this Italian designer online at BRAUN Hamburg. Discover Agnona trousers, jackets or scarves and style them effortlessly – from smart tailoring to relaxed looks with designer sneakers for men. Whatever you choose, Agnona’s understated elegance is made to last for years to come.