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New Designers
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New Designers
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Discover the names setting the tone this season: we present emerging designers and established brands whose signature styles embody refined taste, innovation, and sartorial sophistication.
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  1. Soft Goat Cashmere knit polo beige shown from the front, long sleeve with open collar placket, pure cashmere, very soft feel, medium-fine knit, regular fit, comfortable ribbed bands. Pared down to the essentials: This long sleeve knit polo in pure cashmer
    Close-up top view of Soft Goat Cashmere knit polo beige showing its open collar placket and medium-fine knit texture.

Description: 
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design and an open
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  2. Front view of Soft Goat Cashmere knit polo khaki in pure cashmere with open collar placket, ribbed bands, medium-fine knit, and regular fit.

Description:  
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a si
    Close-up front view of Soft Goat Cashmere knit polo khaki showing the open collar placket, ribbed bands, and medium-fine knit.

Description: 
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design and
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  3. Front view of Soft Goat Cashmere knit polo navy in long sleeve, featuring open collar placket, ribbed bands, and medium-fine knit.

Description:  
Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple desig
    Close-up front view of Soft Goat Cashmere knit polo navy showing open collar placket and medium-fine knit texture in pure cashmere.

Description: Pared down to the essentials: This long sleeve knit polo in pure cashmere by SOFT GOAT has a simple design
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  4. G.H.Bass Penny Loafer 'Weejuns Larson' braun in a side profile view, made of edles Glattleder with durchgenähte Machart, leicht schmal zulaufende Silhouette, typischer Penny Strap, umlaufende Zierschnürung, ledernes Innenfutter, komfortables Fußbett, Lauf
    G.H.Bass Penny Loafer 'Weejuns Larson' braun shown from top and sole view, made of edles Glattleder, with typischer Penny Strap, umlaufende Zierschnürung, ledere Innenfutter, komfortables Fußbett, Laufsohle aus Leder, kautschukverstärkter Absatz. Schuhe,
    Sizes
    • 40.5
    • 41
    • 42
    • 42.5
    • 43
    • 44
    • 44.5
    • 45
    +1
  5. Ludwig Reiter Sneaker 'Skipper' taupe shown from the side, crafted from soft velour leather with a slim silhouette, wingtip cap, seven-eyelet lacing, leather patch on tongue, padded collar, leather lining, and flexible rubber sole; shoes with quality from
    Ludwig Reiter Sneaker 'Skipper' taupe shown from above and sole view, featuring soft taupe Veloursleder, sleek silhouette, wingtip cap, seven-eyelet lacing, leather patch on tongue, padded collar, leather lining, and white rubber sole. Shoes with quality:
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  6. Ludwig Reiter Sneaker 'Trainer' taupe shown from the side, crafted from fine taupe veloursleder with seven-hole lacing, leather patch on the tongue, high collar, contrasting overlays, leather lining, and rubber sole, embodying quality craftsmanship from t
    Ludwig Reiter Sneaker 'Trainer' taupe shown from top and sole view, made of fine taupe veloursleder with leather patch, seven-hole lacing, high collar, contrasting overlays, leather lining, and gum rubber sole, quality shoes from the Vienna brand Ludwig R
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  7. Side view of Aurélien Slip-on-Sneaker braun in soft brown suede with white rubber sole, round toe, and elastic bands.

Additional description for context:
Reinschlüpfen und loslaufen – nichts trifft besser auf den puristischen Slip-on-Sneaker von AURÉL
    Aurélien Slip-on-Sneaker braun shown from top and sole view, soft brown velour leather, rounded toe, elastic bands, padded collar, subtle logo, leather lining, flexible rubber sole. Reinschlüpfen und loslaufen – nichts trifft besser auf den puristischen S
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  8. Side view of Aurélien Loafer 'Yacht 2.0' blau in smooth blue suede with narrow silhouette, zigzag tongue edge, hand-stitched toe, leather lining, and flexible rubber sole. Vielseitiger Begleiter: Die Konstruktion des 'Yacht Loafer 2.0' von AURÉLIEN sorgt
    Top and sole view of Aurélien Loafer 'Yacht 2.0' blau in smooth blue suede with narrow silhouette, zigzag tongue edge, hand-stitched toe, leather lining, and flexible rubber sole, showcasing ultimate comfort and craftsmanship.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +6
  9. Side view of Aurélien Loafer 'Yacht 2.0' rauchblau in smooth suede with a slim silhouette, leather lining, zigzag tongue edge, hand-stitched toe, and flexible rubber sole.
    Aurélien Loafer 'Yacht 2.0' rauchblau shown from above and side, featuring smooth velour leather, slim silhouette, hand-stitched details, leather lining, and flexible rubber sole for comfort and breathability.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +6
  10. Side view of the Aurélien Loafer 'Yacht 2.0' graublau in soft grey-blue suede, featuring a narrow silhouette, hand-stitched toe, leather lining, and flexible white rubber sole for comfort and breathability.
    Top-down view of the Aurélien Loafer 'Yacht 2.0' graublau in soft grey-blue velour leather, featuring a narrow silhouette, visible hand-stitched toe seams, discreet zigzag edge on the tongue, leather lining, and flexible white rubber sole, showcasing ulti
    Sizes
    • 41
    • 42
    • 43
    • 44
    • 46
    +6
  11. G.H.Bass Penny Loafer 'Weejuns Larson' creme shown from side view, made of smooth leather with penny strap, decorative stitching, leather lining, cushioned insole, leather sole, and rubber-reinforced heel. Schuhe, die Geschichte schrieben: Der Penny Loafe
    G.H.Bass Penny Loafer 'Weejuns Larson' creme shown from top and sole view, featuring smooth leather, penny strap, and leather sole. Schuhe, die Geschichte schrieben: Der Penny Loafer 'Weejuns Larson' von G.H. BASS wurde schon von vielen Stars getragen
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 44.5
    • 45
  12. G.H.Bass Penny Loafer 'Easy Weejuns Larson' beige shown from the side, made of soft velours leather with typical penny strap, decorative stitching, leather lining, comfortable insole, and rubber sole, known for its sewn construction and slightly narrow si
    G.H.Bass Penny Loafer 'Easy Weejuns Larson' beige shown from top and sole view, made of soft velour leather with penny strap and rubber sole, featuring leather lining and comfortable footbed. Nicht nur bei den Stars beliebt: Der Penny Loafer 'Easy Weejuns
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 44
    • 44.5
    +2
  13. New
    Smart Fabric
    Front view of Manifattura Ceccarelli Waxed jacket 'Blazer Coat' navy, made of waxed cotton, water repellent, slim fit with patch flap pockets, button cuffs, and two-way zip. Authentic outerwear with vintage character featuring breathable, paraffin-treated
    Manifattura Ceccarelli Waxed jacket 'Blazer Coat' navy shown from the back, authentic Italian waxed cotton outerwear with paraffin-treated, water repellent fabric, slim fit, robust two-way zip, turn-down collar, patch front pockets with flap, button cuffs
    Sizes
    • 40/S
    • 42/M
    • 38/XS
  14. Side view of Aurélien Loafer 'Yacht 2.0' braun in smooth brown suede with narrow silhouette, hand-stitched toe, zigzag tongue edge, leather lining, and flexible white rubber sole, offering ultimate comfort, breathability, and flexibility.
    Top view of Aurélien Loafer 'Yacht 2.0' braun in smooth brown velour leather with narrow silhouette, hand-stitched seams, leather lining, and flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +6
  15. Side view of Aurélien Loafer 'City 2.0' braun in smooth brown velour leather with elastic inserts, leather lining, and flexible rubber sole designed for all-day comfort.
    Top-down view of Aurélien Loafer 'City 2.0' braun in smooth brown velour leather with flexible cream rubber sole, narrow silhouette, and leather lining, designed for comfort with elastic inserts for easy on and off.
    Sizes
    • 40
    • 42
    • 43
    • 44
    • 45
  16. Front view of Rifugio Suede jacket light grey, showcasing smooth suede, slim fit, five-button placket, turn-down collar, patch front pockets with flap, sleeves with cuffs, unconstructed design, soft feel, and two inside pockets. Confident elegance meets e
    Rear view of the Rifugio Suede jacket light grey showcasing smooth suede, slim fit, turn-down collar, sleeves with cuffs, and unconstructed design. Confident elegance meets exquisite workmanship: This suede jacket by RIFUGIO fascinates in velvety-soft lea
    Sizes
    • 52
    • 54
    • 56
  17. Front view of Rifugio Suede jacket dark navy in smooth, velvety-soft leather with slim fit, five-button placket, turn-down collar, patch flap pockets, cuffed sleeves, unconstructed design, and two inside pockets, showcasing confident elegance and exquisit
    Back view of the Rifugio Suede jacket dark navy showcasing confident elegance and exquisite workmanship in smooth suede with a slim fit, five-button placket, turn-down collar, patch front pockets with flap, sleeves with cuffs, unconstructed design, and tw
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  18. Front view of the Manifattura Ceccarelli Wachsjacke 'Raincaban' navy, a slim fit, water-repellent waxed cotton jacket with corduroy collar, hand warmer pockets, and tartan lining.
    Front view of Manifattura Ceccarelli Wachsjacke 'Raincaban' navy, a slim-fit waxed cotton jacket with corduroy collar, tartan lining, multiple pockets, and buttoned cuffs; authentic Italian outerwear with water-repellent, breathable fabric and robust two-
    Sizes
    • 40/S
    • 42/M
    • 44/L
    • 46/XL
    • 38/XS
  19. New
    Smart Fabric
    Front view of the Percival Kurzmantel 'Sherlock' dark navy, a short coat in durable cotton-microfiber twill with a five-button placket, turn-down collar, welt front pockets, regular fit, waterproof 10k/10k membrane, sealed seams, back center vent, unconst
    Back view of the Percival Kurzmantel 'Sherlock' dark navy, a waterproof, regular fit short coat with unconstructed design and center back vent.
    Sizes
    • S
    • M
    • XL
  20. New
    Smart Fabric
    Front view of the Manifattura Ceccarelli Wachsjacke 'Blazer Coat' braun, authentic Italian waxed cotton jacket with water-repellent, breathable fabric, slim fit, two-way zipper, turn-down collar, buttoned flap front pockets, buttoned cuffs, half-lined wit
    Back view of the Manifattura Ceccarelli Wachsjacke 'Blazer Coat' braun made in Italy, slim fit with waxed, water-repellent cotton, button cuffs, and half lining.
    Sizes
    • 40/S
    • 42/M
    • 44/L
    • 46/XL
    • 38/XS
  21. Front view of Rifugio Velourslederjacke hellbraun, a slim fit soft suede leather jacket with five-button placket, flap pockets, cuffed sleeves, unconstructed design, and two inner pockets. Souveräne Eleganz trifft exquisite Verarbeitung: Die Velourslederj
    Rifugio Velourslederjacke hellbraun shown from the back, made of smooth velour leather with soft touch, slim fit, unconstructed design, cuffed sleeves.
    Sizes
    • 52
    • 54
    • 56
  22. Front view of Rifugio Velourslederjacke hellgrau, a slim-fit light gray suede jacket made of soft lamb velour with flap chest pockets, snap button placket, turn-down collar, cuffed sleeves with snap buttons, and rounded hem. Souveräne Eleganz mit modernem
    Back view of Rifugio Velourslederjacke hellgrau in soft lamb velour leather, slim fit with collar, cuff buttons, and rounded hem. Souveräne Eleganz mit modernem Anspruch: Gefertigt aus feinstem Lammvelours begeistert die Velourslederjacke von RIFUGIO mit
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  23. Front view of Rifugio Velourslederjacke hellbraun, a slim fit light brown suede leather jacket with soft velour leather, five-button placket, turn-down collar, chest patch pockets, side seam pockets, cuffed sleeves, and unconstructed design.
    Back view of Rifugio Velourslederjacke hellbraun, a slim fit light brown suede jacket with a soft touch, unconstructed design, and cuffed sleeves.
    Sizes
    • 48
    • 50
    • 52
    • 56
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.