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New Designers
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New Designers
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Discover the names setting the tone this season: we present emerging designers and established brands whose signature styles embody refined taste, innovation, and sartorial sophistication.
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  1. Front view of Aurélien Leinenhemd Haifisch-Kragen sand, a slim fit sand-colored linen shirt with shark collar, French placket, classic sport cuffs, back waist darts, and rounded hem, ideal for office and leisure in warm weather. Ein wenig Urlaubsfeelin
    Aurélien Leinenhemd Haifisch-Kragen sand, close-up front view of a slim fit, soft pure linen shirt with shark collar and French placket, classic sport cuff, back waist darts, and rounded hem, versatile for office and leisure in warm seasons. Ein wenig
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
    +1
  2. Rifugio Suede jacket dark brown shown from the front, featuring supple suede, slim fit, step lapel with tab, three-button style, four front pockets, button cuffs, unconstructed design, and two inside pockets. The luxurious reinterpretation of a classic co
    Rear view of the Rifugio Suede jacket dark brown, showcasing supple suede, slim fit, step lapel, four front and two inside pockets, soft feel, and unconstructed design.
    Sizes
    • 48
    • 50
    • 52
    • 54
  3. Front view of the Rifugio Suede jacket dark brown in supple lambskin suede, slim fit with turn-down collar, six snap buttons, flap breast pockets, and rounded hem.
    Back view of Rifugio Suede jacket dark brown in supple lambskin suede with a soft feel, slim fit, turn-down collar, and rounded hem.
    Sizes
    • 48
    • 50
    • 52
    • 56
  4. Rifugio Suede jacket dark brown shown from the front, featuring supple suede, soft feel, slim fit, five-button placket, turn-down collar, patch breast pockets, side seam pockets, cuffed sleeves, and an unconstructed design. A statement in the finest leath
    Back view of Rifugio Suede jacket dark brown, showcasing supple suede, soft feel, slim fit, turn-down collar, sleeves with cuffs, and unconstructed design.
    Sizes
    • 48
    • 50
    • 52
    • 54
  5. Front view of Aurélien Strickpolo 'Cashwool' sand, a slim fit knit polo in pure merino wool with a soft touch, fine knit texture, classic collar, open placket, and comfortable ribbed cuffs. 

Description: Frühlings-Essential: Das Strickpolo von AURÉLIE
    Close-up front view of Aurélien Strickpolo 'Cashwool' sand, a slim fit knit polo with classic collar, open placket, and ribbed cuffs in soft pure Merino wool.

Description: Frühlings-Essential: Das Strickpolo von AURÉLIEN aus exklusiver 'Cashwool'-Meri
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  6. Ludwig Reiter Espadrilles 'Portoges' navy shown from side view, featuring hydrophobic velour leather, narrow silhouette, decorative stitched toe, lace tassel, braided trim, leather lining, and flexible rubber sole. Lässige Eleganz: Die Espadrilles im Loaf
    Ludwig Reiter Espadrilles 'Portoges' navy shown from top and sole views, featuring hydrophobic velour leather, tassel laces, braided trim, leather lining, and flexible rubber sole. Lässige Eleganz: Die Espadrilles im Loafer-Design von LUDWIG REITER wer
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  7. Side view of Ludwig Reiter Espadrilles 'Portoges' dunkelbraun in dark brown hydrophobic suede with tassel laces, braided trim, leather lining, and flexible rubber sole, photographed on a white background. Lässige Eleganz: Die Espadrilles im Loafer-Desi
    Top view of Ludwig Reiter Espadrilles 'Portoges' dunkelbraun in hydrophobic velour leather with tassel, braided trim, and rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  8. Aurélien Baseball-Cap navy shown from a front-left angle, made of pure linen with a lightly textured feel, curved brim, classic six-panel style, tonal logo stitching, and pure cotton lining. Sommerliches Accessoire: Die Baseball-Cap von AURÉLIEN aus reine
    Close-up front-side view of the Aurélien Baseball-Cap navy in pure linen with tonal logo stitching, showing its lightweight texture and curved brim.
    Size
    • One Size
  9. Side view of Sturlini Derby 'Softy' graubraun in smooth grey-brown suede with slim silhouette, open five-eyelet lacing, leather lining, Blake construction, leather and rubber sole, and rubber-reinforced heel.
    Top and sole view of Sturlini Derby 'Softy' graubraun men's shoe in smooth grey-brown suede with leather lining and Blake construction.

Elegante Ergänzung für die Business-Garderobe: Der Derby 'Softy' von STURLINI verbindet geschmeidiges Veloursleder
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  10. Side view of the Sturlini Chelsea Boot 'Crosta' hellbraun in fine velour leather, slim silhouette, elastic inserts, leather lining, grosgrain pull tab, Goodyear welted sole with leather and rubber, rubber-reinforced heel.
    Front-side view of Sturlini Chelsea Boot 'Crosta' hellbraun, a classic Italian handmade boot in fine light brown suede with elastic inserts, leather lining, Goodyear welted sole, grograin pull tab, and rubber-reinforced heel, perfect for everyday and offi
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  11. Side view of Sturlini Chelsea Boot 'Crosta' dunkelbraun, a classic Italian-manufactured Chelsea boot in fine dark brown suede with elastic side inserts, leather lining, Goodyear welted, slim silhouette, grosgrain pull tab, leather and rubber sole, and rub
    Front-side view of Sturlini Chelsea Boot 'Crosta' dunkelbraun in fine brown velour leather, slim silhouette, elastic sides, leather lining, Grosgrain pull tab, Goodyear welted, leather and rubber sole with rubber-reinforced heel.
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  12. New
    Selected
    Side view of Sturlini Penny Loafer 'Crosta' hellbraun in light brown suede with penny strap, slim silhouette, and stitched toe cap.

Description: Zeitlose Eleganz mit lässiger Note: Der Penny Loafer 'Crosta' von STURLINI überzeugt mit hochwertigem Velo
    Top view of Sturlini Penny Loafer 'Crosta' hellbraun in light brown suede with distinctive front seam and leather-rubber sole.

Zeitlose Eleganz mit lässiger Note: Der Penny Loafer 'Crosta' von STURLINI überzeugt mit hochwertigem Veloursleder und prägn
    Sizes
    • 40
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    +3
  13. New
    Selected
    Side view of Sturlini Penny Loafer 'Salice' dunkelbraun in smooth dark brown leather with penny strap, slim silhouette, stitched front cap, and leather-rubber sole. Schlank, elegant, souverän: Der Penny Loafer 'Salice' von STURLINI ist ein Klassiker mit k
    Top view of Sturlini Penny Loafer 'Salice' dunkelbraun in dark brown smooth leather, showing the upper with penny strap and distinctive toe stitching, and the sole with leather and rubber insert, photographed from above. Schlank, elegant, souverän: Der Pe
    Sizes
    • 41
    • 41.5
    • 42.5
    • 43
    • 43.5
    • 44
    • 44.5
    • 45
    +2
  14. Side view of Sturlini Doppelmonk 'Bufalo' dunkelbraun, a dark brown leather shoe with silver buckles and rounded toe.

Description:
Zeitlose Eleganz: Der 'Bufalo' Doppelmonk von STURLINI verbindet klassisches Design mit präziser Handwerkskunst.
    Top view of Sturlini Doppelmonk 'Bufalo' dunkelbraun shoes showing smooth leather, rounded front cap, and silver buckles.

Zeitlose Eleganz: Der 'Bufalo' Doppelmonk von STURLINI verbindet klassisches Design mit präziser Handwerkskunst.

ges
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  15. New
    Selected
    Side view of the Sturlini Penny Loafer 'Cervo Crast' braun in smooth brown leather with a slim silhouette and classic penny strap.

Description: Schlank, elegant, souverän: Der Penny Loafer 'Cervo Crast' von STURLINI ist ein Klassiker mit klarer Ausstr
    Top view of Sturlini Penny Loafer 'Cervo Crast' braun in smooth brown leather, showing the narrow silhouette and leather-rubber sole.

Description: Schlank, elegant, souverän: Der Penny Loafer 'Cervo Crast' von STURLINI ist ein Klassiker mit klarer Ausstr
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  16. Side view of the Sturlini Penny Loafer 'Bufalo' dark navy in smooth leather with a vintage finish, narrow silhouette, penny strap, and stitched toe cap.
    Top and sole view of Sturlini Penny Loafer 'Bufalo' dark navy in smooth leather with vintage finish, narrow silhouette, penny strap, Blake stitching, and leather-rubber sole.
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  17. Side view of the Sturlini Penny Loafer 'Bufalo' dunkelbraun in dark brown smooth leather with vintage finish, slim silhouette, penny strap, and leather-rubber sole.
    Top and sole view of Sturlini Penny Loafer 'Bufalo' dunkelbraun in dark brown smooth leather with vintage finish, Blake stitch, narrow silhouette, penny strap, distinctive toe stitching, and leather-rubber sole.
    Sizes
    • 40
    • 40.5
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +4
  18. New
    Selected
    Side view of Aurélien Loafer 'Yacht 2.0' dark olive in smooth suede with narrow silhouette, leather lining, zigzag tongue edge, hand-stitched toe, and flexible rubber sole.
    Aurélien Loafer 'Yacht 2.0' dark olive in soft suede, photographed from above showing top and sole, with stitched toe, leather lining, and flexible rubber sole.
    Sizes
    • 41
    • 42
    • 43
    • 45
    • 46
    +7
  19. Selected
    G.H.Bass Penny Loafer 'Weejuns Larson' braun in a side profile view, made of edles Glattleder with durchgenähte Machart, leicht schmal zulaufende Silhouette, typischer Penny Strap, umlaufende Zierschnürung, ledernes Innenfutter, komfortables Fußbett, Lauf
    G.H.Bass Penny Loafer 'Weejuns Larson' braun shown from top and sole view, made of edles Glattleder, with typischer Penny Strap, umlaufende Zierschnürung, ledere Innenfutter, komfortables Fußbett, Laufsohle aus Leder, kautschukverstärkter Absatz. Schuhe,
    Sizes
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 44
    • 44.5
    +2
  20. Ludwig Reiter Sneaker 'Sprinter' offwhite/sand shown from the side, made of fine grained calf leather with suede overlays, flat rubber sole, leather lining, seven-hole lacing, curved wingtip, high collar, and leather patch on the tongue, quality shoes fro
    Ludwig Reiter Sneaker 'Sprinter' offwhite/sand shown from above featuring lightly grained calf leather, suede overlays, seven-eyelet lacing, leather patch on tongue, high collar, leather lining, and flat rubber sole, Qualitätsschuhe vom Wiener Traditionsh
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.