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New Designers
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New Designers
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Discover the names setting the tone this season: we present emerging designers and established brands whose signature styles embody refined taste, innovation, and sartorial sophistication.
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  1. Front view of slim fit Emporio Armani Jeans rauchblau in light blue denim with authentic wash, five-pocket style, zip fly, metal logos, and leather patch. Komfort trifft Stil: Die Jeans von EMPORIO ARMANI überzeugt durch angenehmen Tragekomfort und zeitlo
    Close-up rear view of Emporio Armani Jeans rauchblau showing black leather patch, metal logo on back pocket, slim fit denim.

Description: Komfort trifft Stil: Die Jeans von EMPORIO ARMANI überzeugt durch angenehmen Tragekomfort und zeitlose Ästhetik f
    Sizes
    • 30
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  2. Side view of Ludwig Reiter Norweger 'Wachauer' braun quality shoe in soft brown suede with open four-eyelet lacing and rubber lug sole, perfect for everyday wear.

Description: Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das Modell 'Wachau
    Top view of Ludwig Reiter Norweger 'Wachauer' braun shoes showing soft brown velour leather, open four-eyelet lacing, decorative stitching, leather lining, and rubber lug sole.

Description:
Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  3. Ludwig Reiter Norweger 'Wachauer' dunkelbraun shoe in soft dark brown suede, side view showing open 4-eyelet lacing, decorative seam, leather lining, and rubber profile sole. 

Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REITER: Das Modell 'Wachau
    Top and sole view of Ludwig Reiter Norweger 'Wachauer' dunkelbraun shoes in soft brown veloursleder with open four-eyelet lacing, decorative stitch, leather lining, and rubber lug sole.

Description: Qualitätsschuhe vom Wiener Traditionshaus LUDWIG REI
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  4. Side view of Ludwig Reiter Penny Loafer schwarz in black smooth leather with a slightly tapered silhouette, penny strap, stitched toe cap, leather lining, Goodyear-welted construction, leather sole, and rubber-reinforced heel.

Qualitätsschuhe aus Wien
    Top-down view of Ludwig Reiter Penny Loafer schwarz, made of edles Glattleder with a typical penny strap and Goodyear-welted leather sole.

Qualitätsschuhe aus Wien: Dieser Penny Loafer vom Traditionsunternehmen LUDWIG REITER wurde aus edlem Glattleder
    Sizes
    • 40
    • 40.5
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    +5
  5. Front view of Fioroni Cashmere V-neck jumper navy in pure baby cashmere with slim fit, fine knit, very soft feel, and flexible ribbed bands.
    Close-up front view of the Fioroni Cashmere V-neck jumper navy showing fine knit, slim fit, and flexible ribbed bands for a soft, luxurious feel.

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  6. Front view of Fioroni Cashmere V-neck jumper camel, slim fit with fine knit, flexible ribbed bands, made of pure baby cashmere.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptionally soft feel
    Close-up front view of the Fioroni Cashmere V-neck jumper camel showing fine knit, slim fit, flexible ribbed bands, and pure baby cashmere softness. 

Description: Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  7. Front view of Fioroni Cashmere V-neck jumper taupe, a slim fit luxury Italian knitwear made from pure baby cashmere with fine knit and flexible ribbed bands.  

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear an
    Close-up front view of the Fioroni Cashmere V-neck jumper taupe showing fine knit, slim fit, flexible ribbed bands, and soft baby cashmere. 

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exceptiona
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  8. Front-facing view of Fioroni Cashmere V-neck jumper cream, a slim fit, fine knit jumper with flexible ribbed bands, made from pure baby cashmere with a very soft feel.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian kni
    Close-up front view of Fioroni Cashmere V-neck jumper cream showing fine knit, slim fit, flexible ribbed bands, and pure baby cashmere label.

Luxury you can feel: This V-neck jumper by FIORONI embodies the best of Italian knitwear and has an exception
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 58
    +1
  9. Alt tag (125 characters max):
Front view of Emporio Armani Jeans dark blue, slim fit with tapered cut, authentic wash, five-pocket style, and metal logos.

Additional description:
Comfort meets style: These jeans by EMPORIO ARMANI have a comfortable fe
    Close-up rear view of Emporio Armani Jeans dark blue showing the back pocket with metal logo and leather patch on waistband.

Comfort meets style: These jeans by EMPORIO ARMANI have a comfortable feel and a timeless aesthetic for modern casual looks.
    Sizes
    • 31
    • 32
    • 33
    • 34
    • 36
    • 38
  10. Side view of Aurélien Loafer 'Boat Sneaker' navy in smooth navy velour leather, featuring a narrow silhouette, prominent front cap seam, leather lining, and flexible white rubber sole.
    Aurélien Loafer 'Boat Sneaker' navy shown from top and sole view, featuring smooth velour leather, narrow silhouette, prominent toe seam, leather lining, and flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  11. Side view of Aurélien Slip-on-Sneaker taupe in soft velour leather with round toe, elastic bands, padded collar, subtle logo, leather lining, and flexible rubber sole, showcasing a clean monochrome design.
    Aurélien Slip-on-Sneaker taupe shown from top and sole views, soft Veloursleder, round toe, elastic bands inside, padded collar, leather lining, flexible rubber sole, subtle logo embossing. Reinschlüpfen und loslaufen – nichts trifft besser auf den purist
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 46
  12. Side view of Aurélien Loafer 'Yacht 2.0' navy in polished calf leather with crocodile embossing, slim silhouette, decorative toe seam, leather lining, flexible rubber sole.
    Top-down view of Aurélien Loafer 'Yacht 2.0' navy in smooth calf leather with crocodile embossing, slim silhouette, decorative front seam, leather lining, and flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  13. Side view of Aurélien Loafer 'Yacht 2.0' hellblau in light blue supple suede with slim silhouette, hand-stitched toe, leather lining, and flexible rubber sole for ultimate comfort and breathability.
    Light blue Aurélien Loafer 'Yacht 2.0' hellblau shown from top and sole view, featuring smooth suede, slim silhouette, leather lining, zigzag tongue edge, hand-stitched toe, and flexible rubber sole. Vielseitiger Begleiter: Die Konstruktion des 'Yacht Loa
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +2
  14. Side view of Aurélien Loafer 'Yacht 2.0' graubraun in smooth grey-brown velour leather with narrow silhouette, zigzag tongue edge, hand-stitched toe, leather lining, and flexible rubber sole, showcasing ultimate comfort, breathability, and craftsmanship.
    Aurélien Loafer 'Yacht 2.0' graubraun shown from top and sole views, made of smooth grey-brown velour leather with hand-stitched details, slim silhouette, leather lining, and flexible rubber sole for ultimate comfort and breathability.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +2
  15. Side view of Aurélien Slip-on-Sneaker oliv in soft olive suede with rounded toe, elastic bands, padded collar, subtle logo, leather lining, and flexible white sole. Reinschlüpfen und loslaufen – nichts trifft besser auf den puristischen Slip-on-Sneaker vo
    Top view of the Aurélien Slip-on-Sneaker oliv in soft olive suede with rounded toe, padded collar, elastic bands, leather lining, and flexible sole. Reinschlüpfen und loslaufen – nichts trifft besser auf den puristischen Slip-on-Sneaker von AURÉLIEN zu, d
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  16. Side view of Aurélien Slip-on-Sneaker creme with minimalist design, finely grained leather, round toe, elastic bands inside, high padded collar, subtle logo embossing, leather lining, and flexible rubber sole for lasting comfort and elegant finish.
    Aurélien Slip-on-Sneaker creme shown from top and sole view, minimalist design with finely grained leather, round toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, flexible rubber sole for comfort and elegance.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  17. Side view of Aurélien Slip-on-Sneaker dunkelbraun in finely grained dark brown leather with round toe, elastic bands, padded collar, subtle logo, leather lining, and flexible white rubber sole, showcasing minimalist design and craftsmanship.
    Aurélien Slip-on-Sneaker dunkelbraun shown from a top and sole view, featuring finely grained leather, round toe, elastic bands inside, high padded collar, subtle logo embossing, leather lining, and flexible rubber sole. Minimalist design combined with ex
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  18. Side view of the Aurélien Slip-on-Sneaker navy in soft veloursleder with a round toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, and flexible white rubber sole, showcasing its clean, monochrome design for full comfort.
    Aurélien Slip-on-Sneaker navy shown from top and sole view, made of soft velour leather with rounded toe, elastic bands inside, padded collar, subtle logo embossing, leather lining, and flexible rubber sole. Reinschlüpfen und loslaufen – nichts trifft bes
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
  19. Side view of the Aurélien Loafer 'Yacht 2.0' oliv in smooth olive velour leather, featuring a narrow silhouette, distinctive front cap seam, leather lining, and a flexible rubber sole, showcasing ultimate comfort, breathability, and flexibility with subtl
    Top-down view of Aurélien Loafer 'Yacht 2.0' oliv in olive suede with smooth leather lining, hand-stitched seams, zigzag tongue trim, and flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +2
  20. Side view of Aurélien Loafer 'Yacht 2.0' hellbraun in smooth light brown suede, featuring a slim silhouette, hand-stitched toe, soft leather lining, and flexible white rubber sole, showcasing ultimate comfort, breathability, and craftsmanship with subtle
    Top-down view of a pair of Aurélien Loafer 'Yacht 2.0' hellbraun shoes in soft light brown suede with hand-stitched details, a slim silhouette, leather lining, and flexible rubber soles, showcasing ultimate comfort and craftsmanship with subtle zigzag edg
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
    • 46
    +2
  21. Side view of the Aurélien Loafer 'Yacht 2.0' taupe in smooth suede with a slim silhouette, hand-stitched details, leather lining, and flexible rubber sole, showcasing comfort and craftsmanship.
    Top view of Aurélien Loafer 'Yacht 2.0' taupe in smooth velour leather with slim silhouette, hand-stitched toe, leather lining, and flexible rubber sole, showcasing sole and upper details.
    Sizes
    • 40
    • 41
    • 42
    • 45
    • 46
    +2
  22. Side view of Aurélien Loafer 'Yacht 2.0' camel in smooth suede leather, featuring a narrow silhouette, zigzag tongue edge, hand-stitched toe, leather lining, and flexible rubber sole. Vielseitiger Begleiter: Die Konstruktion des 'Yacht Loafer 2.0' von AUR
    Top view of Aurélien Loafer 'Yacht 2.0' camel, showing one shoe from above and the other sole up, highlighting soft suede, slim silhouette, leather lining, hand-stitched details, and flexible rubber sole. Vielseitiger Begleiter: Die Konstruktion des 'Yach
    Sizes
    • 40
    • 41
    • 42
    • 44
    • 45
    • 46
    +2
  23. Side view of Aurélien Loafer 'City 2.0' navy in smooth velour leather with elastic inserts, leather lining, and flexible rubber sole, designed for comfort.
    Top and sole view of Aurélien Loafer 'City 2.0' navy in smooth veloursleder with elastic inserts and flexible, non-slip rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45
  24. Side view of the Aurélien Loafer 'City 2.0' beige in smooth velour leather with elastic inserts, leather lining, and flexible rubber sole, designed for comfort.
    Top and sole view of Aurélien Loafer 'City 2.0' beige in soft veloursleder with elastic inserts, slim silhouette, leather lining, and flexible rubber sole.
    Sizes
    • 40
    • 41
    • 42
    • 43
    • 44
    • 45

*The extra discount on the already reduced price will be applied after entering the code EXTRA20 at checkout and cannot be combined with other promotions. Valid for all items marked 'extra 20% off'.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is traditionally crafted in Great Britain to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

007 Golden Year Capsule Collection

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

This collection by Orlebar Brown was created to mark the anniversary of the two legendary James Bond films 'Goldfinger' (1964) and 'The Man with the Golden Gun' (1974): With casual styles such as swim shorts and polo shirts, the label celebrates iconic looks and reinvents them in its own modern way.

Tom Ford Private Collection

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

BRAUN Hamburg is one of the few online shops to offer the exclusive Private Collection – a collection that takes design and quality to a new level. Treat yourself to an accessory that goes far beyond its functional use – a symbol of exclusivity that will remind you of this with every glance.

Sea Island Cotton

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.

Exclusive West Indian Sea Island Cotton stands out for its exceptional softness, subtle sheen, and remarkable durability. Carefully harvested in the Caribbean, Moorer transforms this rare cotton into stylish sports and casual wear that perfectly blend elegance with comfort.