365 – The Essential Lookbook
Journals

BUY NOW. WEAR FOREVER.

Consciously taking time for something. Appreciating the quality and longevity of fashion. Reaching for garments and accessories that outlast trends and convey a sense of well-being that positively influences and strengthens the charisma of their wearer. With our new BRAUN 365 collection, we want to achieve exactly that. Because BRAUN 365 stands for focusing on the essentials. Purist designs stand out for their versatility and steer the look in a new direction – a direction you should also take a look at.

Storefront > Magazine > 365 – The Essential Lookbook > Tailoring
TAILORING

For the business wardrobe or for a special occasion: brands such as Zegna, Corneliani or Boglioli give you a stylish appearance with our selection of elegant smart-casual jackets and suits.

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Storefront > Magazine > 365 – The Essential Lookbook > Jacken & Mäntel
JACKETS & COATS

Defy the changeable weather: The down jackets and coats from Herno, Parajumpers and Peuterey are designed to do just that – enjoy maximum comfort with these functional designs.

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Storefront > Magazine > 365 – The Essential Lookbook > Knitwear
KNITWEAR

The finest that nature has to offer manifests itself in the soft jumpers and cardigans by Agnona, Brunello Cucinelli and Filippo de Laurentiis. Discover the styles made of cashmere, merino and virgin wool.

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Storefront > Magazine > 365 – The Essential Lookbook > Hemden
SHIRTS

Redefine your look with our perfectly tailored business and casual shirts from Finamore, Borrelli or Gheradi, which are refined with handmade details.

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Storefront > Magazine > 365 – The Essential Lookbook > Hosen
TROUSERS

From sporty to elegant: chinos, jogger pants, woolen and corduroy pants from Jacob Cohen, PT Torino or Dondup prove their versatility and offer you numerous styling options.

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Storefront > Magazine > 365 – The Essential Lookbook > Denim
DENIM

Durable cotton denim has long defined everyday wardrobe and is becoming more and more comfortable and sustainable thanks to innovative jeans labels such as Ace Denim, 7 for all mankind and THE.NIM.

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Storefront > Magazine > 365 – The Essential Lookbook > Basics
BASICS

Timeless classics simplify combinations and outlast every trend. You are always on the safe side with these essentials from Mey Story, Trusted Handwork and 04651/ A trip in a bag.

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Storefront > Magazine > 365 – The Essential Lookbook > Schuhe
SHOES

Chelsea boots, penny loafers or oxfords – these styles by Santoni, Crockett & Jones and Fabiano Ricci have become undisputed classics thanks to traditional craftsmanship and fine leather qualities.

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Last Pieces 15% extra off

You will receive an extra discount of 15% on all marked items. This discount will be automatically applied in your shopping cart.

You will receive an extra discount of 15% on all marked items. This discount will be automatically applied in your shopping cart.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

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Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

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Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

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C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

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Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

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Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

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Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

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Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

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Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

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New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

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Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Shop Sale
Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

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Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

More Kids Styles
BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

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Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

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Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

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Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

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Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

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Stone Island Marina

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

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Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a crew-neck jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a crew-neck jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

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