Løci Men’s Sneakers: Sustainability, Function & Style
A brand with a mission: British sneaker brand Løci doesn't see itself as just another sneaker brand but as an ambassador for creating awareness of sustainable vegan fashion. Rather than aiming to convert people, Løci wants to give them a choice and the brand prioritises putting across its message over making a profit. Løci sneakers provide options for animal-free footwear, a trend that is on the rise. Instead of two large collections a year, Løci produces a small number of pieces each month, no more than necessary. After all, as co-founder and CEO Emmanuel Eribo says, the world doesn't need any more shoes. On the contrary, by using recycled materials, he wants to reduce the plastic waste that would otherwise end up in our oceans. As part of a cooperation with Sea Life, some of Løci’s income is used to save marine animals. The shoes are handmade in Portugal, right down to the smallest detail. It goes without saying that the brand manufactures its goods under fair working conditions.
The CEO of the young label turned his back on his job as an investment banker to dedicate himself to his personal crusade of making sneakers tailored to the needs of his customers. Løci's lofty ambitions and its success go hand in hand, as do practical street style and high-fashion glamour, function and style. The collections are complemented by collaborations with stars and sustainable labels. The name comes from the Latin word 'locus', which the brand interprets as 'centre' - an imaginary place that represents the best version of ourselves. Løci sneakers for men make a statement about this lifestyle that combines an awareness of cool design and an ethically responsible attitude. After all, minimalist sneakers are a must-have for office, sports and leisure.