Haglöfs: Swedish Outerwear for Men
It all started with a rucksack – a rucksack that was supposed to stand up to the weather and the particular demands of travelling. Swede Wiktor Haglöf began developing this outdoor essential in 1914. His brand’s assortment quickly grew as a result of his innovative spirit and drive to design accessories for outdoor activities. Haglöfs designs have continued to develop since the label was founded and every new season brings with it sophisticated new products. Hiking, climbing or challenging ascents of several vertical metres often push boundaries. Swedish label Haglöfs also tests – and successfully overcomes – boundaries when developing new outdoor equipment. The result is durable, waterproof and breathable designs that pass the test of practical use. Even extreme weather conditions, with rain, storms, snow and sub-zero temperatures can’t get to the tried and tested outerwear. Multifunctional styles with smart design decisions: waterproof zips, peaked hoods, adjustable hems and tear-resistant, impregnated outer materials are essential for skiing, climbing or hiking. Haglöfs jackets made of Gore-Tex and softshell, some with recycled materials or high-quality down lining, are the frontrunners of the brand’s range. However, one of the Swedish outdoor label’s most popular products is the Tight, a rucksack that perfectly fits the back and comes in more than one size for mountain sports enthusiasts, snowboarders and co. who can choose between small, medium and large for perfect comfort.
Haglöfs presents the lightweights of outdoor clothing with its Haglöfs L.I.M collection featuring particularly lightweight designs such as the L.I.M Jacket, L.I.M Mimic Hood Men and L.I.M Pant Men. They are all extremely lightweight, easily stowable and in a minimalistic design with maximum functionality. Haglöfs L.I.M stands for "less is more" – a guiding principle that encapsulates the focus of the line, which features jackets, trousers, T-shirts and numerous other garments, and even makes the outdoor lifestyle interesting for city dwellers. The Haglöfs L.I.M line is perfectly suited to urban wardrobes – for everyone who cycles their daily commute to work or covers long distances outdoors on foot in their everyday life. Outerwear by Haglöfs will keep you dry and warm as you get to where you need to be.
Nordic by nature: Haglöfs doesn’t just demonstrate its love of nature in its menswear. The Swedish label works with recycled materials, its designs are sustainable and it tries to reduce the CO2 emissions that result from its production processes by participating in climate protection projects. That is the only way to prove the full potential of the outdoor designs – in raw, untouched and unspoilt nature. You can find smart designs with Haglöfs’ high-performance credentials in the BRAUN Hamburg online shop.
