The brand name ‘Gigi’ is a short form of the first name of Pierluigi Boglioli who founded the young label along with his brother Mario. The brothers are none other than the co-founders of the prestigious ‘Boglioli’ label for exclusive menswear. After leaving the family business, the brothers take a new chance at a stroke of genius with The Gigi. The brothers bring years worth of experience in the area of luxury menswear into the new label as well as a vision of clothing that conveys a spirit of freedom and innovation. Modern and casual garments, free of any conventions, are produced to highest standards, and based on the motto “Don’t look back” that is stitched into the garments.
more about The Gigi