Willy Bogner is regarded as the inventor of sports fashion by his fellow designers. The Bogner label is perfect for men, who want to wear sporty, yet trendy fashion. The fashion label is synonymous for a multi-faceted lifestyle collection, combined with a sporty note. The label originally developed from the Willy Bogner ski shop, which initially sold knitwear items from Norway in addition to dedicated ski sports articles. The "wedge" pants created by Bogner's wife Maria in the 1950s became an absolute top seller. Today, the Bogner collection covers a wide spectrum of garments – from outdoorwear for winter and sportswear, to evening wear, shoes, and accessories.
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