Ralph Lauren is the first designer to successfully combine classic American styles with typically European cuts and superior finish. Over time he broadened his product portfolio. Polo Ralph Lauren developed into a trendy brand that became more and more popular. In the 1980s, polo shirts and jeans by Ralph Lauren became the “uniform” for anyone, who wished to identify with the beautiful young people in advertisement – American sportswear was the in-trend. The small embroidered polo player became as much of a brand symbol as the American flag on the chest of the jumpers and sweat shirts.
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