Ploumanac'h: rough, special, simply sensational – that is how the Italian Rinaldo Decotto saw the small fishing village on Breton's northern coast. The French region inspired the creator and owner of the Italian premium label into creating a simplistic fashion line with zeitgeist, embodying a love of nature and a strong, masculine character. The collections – jumpers, polos, and shirts by Ploumanac’h are characterised by their special colouring. The items are submerged in a room temperature water bath for several days, while natural colourants, like blossoms, are added. This dye technique uses less water and less energy than other dye processes. The natural treatment is also much kinder to the fabric. That is how the typical Ploumanac'h signature is created – the colours are particularly luminous, but are uneven throughout, creating a somewhat three-dimensional look. Due to the gentle treatment, the materials remain wonderfully soft and comfortable on the skin.
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