The fashion of Paul & Joe in one sentence: "A state of mind - fashion, yet not a victim, friendly, spontaneously elegant, happy." The foundation for the company was laid by founder Sophie Mechaly when she finished her management and journalism degree. It was when she got to know the fashion world in the 1980s through her parent's famous must-have shirt label Le "Garage". This is also when she discovered her passion for fashion. As a result, she specialised her degree on fashion and completed an internship with Azzedine Alaïa where she ultimately got to know every aspect of what makes a large fashion company. Soon after that she founded her own company, the label "Paul & Joe" names after her sons. The style of Paul & Joe is young, cosmopolitan, playful, colourful and always blended with a touch of vintage style. Aside from the men's collection, there is also the main collection for women as well as the collection that targets a somewhat younger audience; Paul & Joe Sister. For those who still want more, there are also more aspects to the Paul & Joe universe, including beauty, eye-wear and accessories.
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