Luxurious Understatement
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Trend Guide
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Clean, puristic, chic – essentials are much more than dull basics. The focus of these timeless pieces is on fine textures, high-quality materials, timeless cuts and muted colours – unobtrusively pieces that can be easily ... integrated into the existing wardrobe and can be combined without any problem. With these styles, elegant restraint is the order of the day! More Less
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  1. New
    Crew neck T-shirt navy
    Crew neck T-shirt navy
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  2. New
    T-shirt black
    T-shirt black
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  3. New
    T-shirt white
    T-shirt white
    Sizes
    • 50
    • 52
    • 54
    • 56
  4. New
    Sneakers navy
    Sneakers navy
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +2
  5. New
    Sneakers cream
    Sneakers cream
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +2
  6. New
    Loafers navy
    Loafers navy
    Sizes
    • 40
    • 41
    • 41.5
    • 42
    • 42.5
    • 43
    • 43.5
    • 44
    +2
  7. New
    Rundhals-T-Shirt oliv
    Rundhals-T-Shirt oliv
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  8. New
    Crew neck long sleeve black
    Crew neck long sleeve black
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  9. New
    Crew neck long sleeve navy
    Crew neck long sleeve navy
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  10. New
    Crew neck long sleeve white
    Crew neck long sleeve white
    Sizes
    • 48
    • 50
    • 52
    • 54
  11. New
    T-shirt navy
    T-shirt navy
    Sizes
    • 48
    • 50
    • 52
    • 54
  12. New
    Jersey polo shirt black
    Jersey polo shirt black
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  13. New
    Jersey-polo shirt white
    Jersey-polo shirt white
    Sizes
    • 48
    • 50
    • 52
    • 54
  14. Selected
    Crew neck T-shirt white
    Crew neck T-shirt white
    Sizes
    • 48
    • 52
    • 54
    • 56
  15. Jersey polo shirt navy
    Jersey polo shirt navy
    Sizes
    • 50
    • 52
    • 54
    • 56
  16. Jersey polo shirt navy
    Jersey polo shirt navy
    Sizes
    • 50
    • 52
    • 54
    • 56
  17. Selected
    Sunglasses 'Jaden' gold/grey
    Sunglasses 'Jaden' gold/grey
    Size
    • One Size
  18. Selected
    Smart-casual jacket camel/cream mottled
    Smart-casual jacket camel/cream mottled
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  19. Overshirt navy
    Overshirt navy
    Sizes
    • 48
    • 50
    • 52
    • 54
  20. Trousers navy
    Trousers navy
    Sizes
    • 48
    • 50
    • 52
    • 54
  21. Sakko braun/creme
    Sakko braun/creme
    Sizes
    • 48
    • 50
    • 52
  22. Boxershorts navy
    Boxershorts navy
    Sizes
    • S
    • XXL
  23. Sport Slip navy
    Sport Slip navy
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  24. Smart-casual jacket dark brown/grey checked
    Smart-casual jacket dark brown/grey checked
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
    • 98
    • 102
  25. Cashmere Sakko navy
    Cashmere Sakko navy
    Size
    • 48
  26. Suit navy
    Suit navy
    €1,899.00
    Sizes
    • 50
    • 98
  27. Suit 'Trofeo' grey-brown checked
    Suit 'Trofeo' grey-brown checked
    Sizes
    • 48
    • 50
    • 52
    • 54
    • 56
  28. Silk tie dark blue
    Silk tie dark blue
    Size
    • One Size
    +1
  29. Boxer shorts dark brown
    Boxer shorts dark brown
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  30. Boxer shorts olive
    Boxer shorts olive
    Sizes
    • S
    • XL
    • XXL
  31. Briefs dark brown
    Briefs dark brown
    Sizes
    • S
    • M
    • L
    • XL
    • XXL
  32. Selected
    Silk tie rose/black/white patterned
    Silk tie rose/black/white patterned
    Size
    • One Size
TO GOOD TO STAY

Get an extra 20% off already reduced and selected styles – for a short time only.

Get an extra 20% off already reduced and selected styles – for a short time only.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Stone Island Closed Loop Project

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

For a sustainable cycle in the fashion world: with the Stone Island Closed Loop Project, recycled cotton remnants from the company's own production chain are turned into new, limited-edition styles that are dyed with natural mineral colours.

BELSTAFF CENTENARY COLLECTION

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

100 years of Belstaff: The British brand with its roots in motorsport is celebrating its anniversary with a special capsule collection.

Exclusively at BRAUN Hamburg

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.

The private label Hindustrie of the Italian retailer association Histores, of which BRAUN Hamburg is the only retailer outside Italy, offers timeless casual wear with the 'Made in Italy' seal of quality. Discover the collection exclusively with us.