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Start here, Travel anywhere

Start Here, Travel Anywhere.

New Season Selection by Lars Braun

Always well dressed with BRAUN Hamburg:

24/7 best dressed: From an outdoor experience to a wonderful weekend abroad or a formal business trip – Lars Braun takes you on a journey and reveals his favourite looks for every occasion and location.

Outdoor Adventure.

Mr. Braun, you start your day with a breakfast on the terrace of a rustic chalet in the mountains, which outfit do you choose?

Lars Braun: That extremely depends on the day that awaits me. If it is an active day, you would find me already wearing my ski or hiking clothes, otherwise for a wellness day I would probably choose jogger pants by 04651/, a polo shirt by Brunello Cucinelli and a cozy cashmere sweater – in combination with comfortable sneakers by Loro Piana or Common Projects.

Reliable protection against wind and rain with a comfortable fit are needed – which outdoor look is the one of your choice?

Lars Braun: For me right now it is Herno Laminar – the perfect product for shielding all weather conditions. The perfect jacket, as well for a bike ride, you can wear it over a lighter jacket and layer or just over a sweater.

After the climb you enjoy the arrival at the mountain hut. What is your perfect look to relax afterwards?

Lars Braun: After sporty activities I prefer sweat or cashmere pants by Brunello Cucinelli, also everything from 04651/ where I enjoy supreme comfort and nonchalance, combined with a great design.

Discover Outdoor Looks ›

City Weekend Abroad.

While having breakfast at the hotel you stay in, you enjoy the daily newspaper and fresh coffee – in which look do we meet you?

Lars Braun: That would be a chino, currently preferred in woolen qualities by Incotex or PT01 and a jersey or polo shirt in combination with a modern blouson. Definitely a favourite designer of mine is Aspesi – I really like the contemporary and suitable designs for daily use.

In one of the most renowned art collections in the world, you marvel the works of classical modernists and impressive art installations by contemporary artists, in which look do you let yourself inspire?

Lars Braun: For this occasion, I put on everything that Aspesi and Incotex supplied – shirts, overshirts and jerseys with fashionable designs.

In the evening you dine with your closest friends in relaxed atmosphere in one of your favorite locations, what does your outfit look like?

Lars Braun: Actually I never dine, but I like to go out for a meal in a more relaxed way. For this I choose a chino pants or jeans. As long as it is still fresh outside I team it with a turtleneck sweater, during summer with a knitted polo shirt or linen/denim shirt with grandad collar.

Discover City Looks ›

Business Trip.

You travel a lot, so relaxed and functional combinations are a must – what travel look do you swear by when checking-in at the airport in the morning?

Lars Braun: On long intercontinental flights I like to wear jogger pants with a drawstring. You can sit comfortably in it, lie down, sleep and it looks fine even the next morning. On normal day flights for day trips I put on what I also like to wear in the office, namely a suit or a smart-casual jacket, usually in dark blue or grey, in conjunction with a shirt, often also with a tie.

For the upcoming lunch you exchange the meeting room for a restaurant with a relaxed ambience, what does your outfit look like?

Lars Braun: On all my business trips, I am always out and about with a blazer – single-rowed or double-breasted. This one can be perfectly combined to all occasions and different styles: in winter again with a turtleneck sweater or shirt, with a shirt and tie or just a polo shirt underneath.

Partner meeting: In which look do you prefer to represent BRAUN Hamburg in key negotiations?

Lars Braun: Considering that I always feel very comfortable in the suits I choose for office, there is no switch between what I wore in the morning and what I put on for the meeting. Even a tie around my neck does not bother me at all in the afternoon.

Discover Business Looks ›


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