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On the Road: Die neuen Fashion-Metropolen

On the Road: The new fashion capitals

New Season Selection by Lars Braun

The new season – Selected by Lars Braun

Forget all about New York City, London, Milan and Paris! This season’s new fashion hotspots are Los Angeles, Tokyo, Barcelona and Antwerp. Lars Braun presents their best styles and upcoming trends. This is where we met Californian athleticism, Japanese eccentricity, Belgian avant-garde and Catalonian coolness. Check out every city’s distinctive look and learn how to make them your own.

California Cool in Los Angeles

It’s the cradle of all leisurewear and the epicentre of creativity: on the American west coast, people celebrate a healthy lifestyle. Sporty combos in relaxed fits and contemporary designs are a must for a true L.A. look, which is determined by the almost always sunny weather. When cruising the Hollywood Hills, exploring the city by e-scooter or strolling along Venice’s Muscle Beach, casual is key.

The Stone Island jumper in a cool spray design is a real statement piece, especially when worn with cropped Moncler sweat pants. High-quality Philippe Model sneakers and sports accessories like a baseball cap and a bottle complete this look and protect you from the Californian heat.

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Urban Creativity in Barcelona

The city on the Mediterranean Sea in north-east Spain is a Southern European centre of architecture and art – a place with a very rich history. The Barcelona style is reflected in strong, robust materials such as linen, denim and leather, all of which will acquire a beautiful patina over time – and thus develop their own individual look, just like the Catalonian capital.

All along the Rambla and Antoni Gaudís structures, a cool, masculine look determined by timeless classics is the perfect choice: contemporary Jacon Cohen jean, a white crew-neck T-shirt by Fedeli and a light down jacket by Herno. Skillfully accessorise this combo with sneakers and a belt in suede as well as Aviator sunglasses with reflective lenses.

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Business Boomtown Tokyo

Loud, eccentric, progressive: in this regard, Tokyo stands out from the rest of rather traditional Japan – in terms of fashion, the capital is especially unconventional. Eclectic combinations and numerous subcultures shape the look of this vibrant city.

Even in Tokyos business centre Marunouchi people try to stand out from the crowd. Pair the college-style blouson by ZZegna with a patterned Doppiaa shirt and casual jogger pants with thin stripes by Dries Van Noten. Cool embroidered Axel Arigato sneakers keep up the contemporary appearance, while the retro briefcase by Brunello Cucinelli makes the look fit for the office.

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Against the conventions in Antwerp

The famous Antwerp Six, one of whom is fashion designer Dries Van Noten, made quite a splash in the 1980’s Flemish fashion scene. The city’s talent pool is the Royal Academy of Fine Arts – and the reason for Antwerp’s fashionable reputation.

We got onto Antwerp’s legendary fashion clique’s tracks. Our look for the occasion: non-conformist yet elegant. The double-breasted Glen check jacket works so well either with a Finamore linen shirt or with a V-Neck jumper by Brunello Cucinelli – or with both at the same time. The pleated Neil Barrett trousers use their cropped cut to guide your attention to your Officine Creative tassel loafers. Colour-coordinated accessories perfect this combination.

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