On New Territory
The Fall/Winter 21 Campaign by BRAUN Hamburg
On New Territory
The Fall/Winter 21 Campaign by BRAUN Hamburg
Menswear for the new autumn/winter season is unconventional: Avant-garde design approaches, workwear influences and high-performance characterise the collections by Stone Island, Helmut Lang, Marni, Herno and many other brands. ... The result is an eclectic mix that creates self-confident looks that meet the demands of their time. More Less
Discover Marni

MARNI: FAR FROM MAINSTREAM

Precious materials, striking designs, colour blocking and unusual silhouettes – the Italian brand Marni, founded in 1994 by Consuelo Castiglioni, shows itself to be one of the most multi-faceted labels in the fashion world with its prêt-à-porter designs. Creative director Francesco Risso is working like a free spirit on the label's avant-garde creations that make the perfect statement piece for any look.
Storefront > Designer > Marni
Shop Marni
  • Marni Shopper black

    €694.50 €1,389.00
See the Looks

THE COOL GUY CLUB

A Rebel Yell: All natural, all casual. With strong charisma and self-confident combinations, this season's menswear gains self-evident coolness. No rules are followed here, rules are broken: sweatwear by Helmut Lang with a noble Tagliatore wool coat or elegant loafers by Officine Creative with a dark denim jeans jacket by Jacob Cohen. The motto is: nothing ventured, nothing gained!

Storefront > Inspirationen > On New Territory > The Cool Guy Club
Shop the look
  • Brunello Cucinelli Sneakers light brown

    €869.00
Shop Brunello Cucinelli

BRUNELLO CUCINELLI - THE ITALIAN JOB

Unpretentious luxury, a basic understanding of fine materials and quality. Season after season, the Italian family business from the small Umbrian village of Solomeo presents collections that celebrate craftsmanship, tradition and value. A Brunello Cucinelli piece is always a long-lasting and timeless investment with which you can prove your style.

Storefront > Designer > Brunello Cucinelli
Shop Brunello Cucinelli
  • Brunello Cucinelli Rain coat navy

    €2,750.00
  • Brunello Cucinelli Cashmere half-zip jumper cream

    €1,149.00
  • Brunello Cucinelli Cargo shorts cream

    €689.00
Discover Utility Wear

FASHION & FUNCTION - A SYMBIOSIS

This autumn/winter, fashion wants to be one thing above all: practical. Functionality is the top priority, but it doesn't want to sacrifice aesthetics. The references of the designs to workwear and military are unmistakable – Stone Island, Helmut Lang, C.P. Company and other brands find the necessary inspiration for their casual utility looks and transfer their impressions to everyday fashion.

Storefront > Inspirationen > On New Territory > Fashion & Function – a Symbiosis
Shop Utility-Wear
  • C.P. Company Cardigan grey

    €230.30 €329.00
  • Kiton Sneakers white/navy

    €499.00
  • Stone Island Crew neck long sleeve grey-green

    €169.50
Shop Outerwear

OUTDOOR: WHATEVER THE WEATHER

Feel nature – with all its power. Wind, rain and cold are no longer an obstacle when the right outerwear from Herno, UBR, Canada Goose, Moose Knuckles and Ten c comes into play. While technical features on jackets and coats take care of the comfort factor and protection, we can concentrate on the essentials: the beauty of nature and the freedom that comes with it.

Shop Outerwear
  • Stone Island Quilted jacket '50 Fili Quilted-TC' smoky blue

    €552.30 €789.00
  • 04651/ A trip in a bag Beanie 'Chunky Hat' dark grey

    €44.75 €89.50
Discover now

MOTHER NATURE

Wool, cashmere, leather, lambskin – nature provides a range of precious materials that take effect especially in the cold season. They captivate with their unique patina, characteristic structures and special properties. No wonder labels like Brunello Cucinelli, Ajmone, Stephan Boya, Agnona and others use them to create pieces that outlast all trends.
Storefront > Inspirationen > On New Territory > Mother Nature
Shop Herbst-Styles
  • Stephan Boya Cashmere cardigan 'Tim' navy

    €649.50 €1,299.00
  • Santoni Tassel loafers black

    €719.00
Sale on Sale

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

The extra discount includes all marked items in the sale. You don't need a code, the discount off the sale price will be applied automatically in the shopping cart.

Jacob Cohen X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the denim label Jacob Cohen and the Italian top store association Histores.

Maison Kitsuné x Chimi

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.

Original Classic by Car Shoe

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.

C.P. Company: The Metropolis Series

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.

Original Classic: Mackintosh Coats

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.

Jacob Cohen: Limited Edition Jeans

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.

Stone Island Stellina

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.

Smart Fabrics

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.

Jacob Cohen: Grand Tour Italia Capsule

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.

New in at BRAUN Hamburg

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.

Sale

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Discover all the reduced designer collections in our sale section – including styles from past seasons.

Selected: Personal recommendations from Lars Braun

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!

Collections for Kids

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.

BRAUN Hamburg Exclusive: Doucal's

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.

Handcrafted

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.

Attitude Capsule by Lardini

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.

Kired X Histores

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.

Stone Island Ghost Pieces

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.

Stone Island Marina

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Striking dyeing techniques meet soft pastel hues: Stone Island's 'Marina' collection features exceptional materials, sophisticated garment-dyed design and the reflective 'Marina' logo.

Stone Island Exclusively for BRAUN Hamburg

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

New Season

Discover the latest styles from our designers' spring/summer collections.

Discover the latest styles from our designers' spring/summer collections.

CASHMERE SALE

Shop all already up to 50% reduced styles from the current Cashmere Sale with an extra 20% off! The extra discount on all marked items will be automatically applied at checkout.

Shop all already up to 50% reduced styles from the current Cashmere Sale with an extra 20% off! The extra discount on all marked items will be automatically applied at checkout.

Boglioli x Histores

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.

Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.