On New Territory
The Fall/Winter 21 Campaign by BRAUN Hamburg
On New Territory
The Fall/Winter 21 Campaign by BRAUN Hamburg
Menswear for the new autumn/winter season is unconventional: Avant-garde design approaches, workwear influences and high-performance characterise the collections by Stone Island, Helmut Lang, Marni, Herno and many other brands. ... The result is an eclectic mix that creates self-confident looks that meet the demands of their time. More Less
Discover Marni


Precious materials, striking designs, colour blocking and unusual silhouettes – the Italian brand Marni, founded in 1994 by Consuelo Castiglioni, shows itself to be one of the most multi-faceted labels in the fashion world with its prêt-à-porter designs. Creative director Francesco Risso is working like a free spirit on the label's avant-garde creations that make the perfect statement piece for any look.
Storefront > Designer > Marni
Shop Marni
  • Marni Crew neck jumper burgundy/smoky blue/green

    €344.50 €689.00
  • Marni Wallet black/burgundy

  • Marni Crew neck long sleeve black/purple/white

    €174.50 €349.00
  • Marni Crew neck T-shirt black

    €124.50 €249.00
See the Looks


A Rebel Yell: All natural, all casual. With strong charisma and self-confident combinations, this season's menswear gains self-evident coolness. No rules are followed here, rules are broken: sweatwear by Helmut Lang with a noble Tagliatore wool coat or elegant loafers by Officine Creative with a dark denim jeans jacket by Jacob Cohen. The motto is: nothing ventured, nothing gained!

Storefront > Inspirationen > On New Territory > The Cool Guy Club
Shop the look
  • Wood Wood Crew neck sweatshirt 'Tye' black

    €69.75 €139.50
  • Brunello Cucinelli Sneakers grey-brown

Shop Brunello Cucinelli


Unpretentious luxury, a basic understanding of fine materials and quality. Season after season, the Italian family business from the small Umbrian village of Solomeo presents collections that celebrate craftsmanship, tradition and value. A Brunello Cucinelli piece is always a long-lasting and timeless investment with which you can prove your style.

Storefront > Designer > Brunello Cucinelli
Shop Brunello Cucinelli
  • Brunello Cucinelli Down gilet navy

  • Brunello Cucinelli Fine knit short sleeve jumper cream

  • Brunello Cucinelli Cashmere crew neck jumper light brown

    €795.00 €1,590.00
  • Brunello Cucinelli Sweat pants cream

Discover Utility Wear


This autumn/winter, fashion wants to be one thing above all: practical. Functionality is the top priority, but it doesn't want to sacrifice aesthetics. The references of the designs to workwear and military are unmistakable – Stone Island, Helmut Lang, C.P. Company and other brands find the necessary inspiration for their casual utility looks and transfer their impressions to everyday fashion.

Storefront > Inspirationen > On New Territory > Fashion & Function – a Symbiosis
Shop Utility-Wear
  • C.P. Company Crew neck sweatshirt grey

  • Kiton Sneakers white/navy

Shop Outerwear


Feel nature – with all its power. Wind, rain and cold are no longer an obstacle when the right outerwear from Herno, UBR, Canada Goose, Moose Knuckles and Ten c comes into play. While technical features on jackets and coats take care of the comfort factor and protection, we can concentrate on the essentials: the beauty of nature and the freedom that comes with it.

Shop Outerwear
  • Stone Island Jacket 'Nylon Cotton Batavia 2/2-TC' smoky blue

  • 04651/ A trip in a bag Wool beanie 'Foggy Rip Hat' dark grey

    €44.75 €89.50
Discover now


Wool, cashmere, leather, lambskin – nature provides a range of precious materials that take effect especially in the cold season. They captivate with their unique patina, characteristic structures and special properties. No wonder labels like Brunello Cucinelli, Ajmone, Stephan Boya, Agnona and others use them to create pieces that outlast all trends.
Storefront > Inspirationen > On New Territory > Mother Nature
Shop Herbst-Styles
  • Stephan Boya Cashmere turtleneck jumper 'Jackson' navy

  • Santoni Loafers black

  • Lanvin Cargo trousers navy

    €424.50 €849.00