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FASHION JOURNEY: Travel the world with the looks from the new Journal ›

Fashion Journey

Fashion Journey

Let’s go on an expedition to discover the latest collections and be inspired for the upcoming season by our exciting destinations.

Futuristic, lively, diverse: it just never gets boring here. In Seoul, people are committed to fashion and technology – the result reflects in the city’s style. Seoul is open-minded towards innovative new concepts, but in spite of all belief in the future never fails to stick to established values.
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The Eternal City, where you lose yourself in beautiful alley. This is where the very Italian concept of sprezzatura is born – the effortless lightness of Roman style. Dolce Vita is still deeply engrained in Italian culture and offers sufficient opportunities to simply indulge in good taste.
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Danish design with its minimalist aesthetics is one of the most popular world-wide, and as such naturally informs Copenhagen’s style. Less is definitely more here – which is also what the local lifestyle is all about. Copenhageners will much rather invest in a few luxurious, versatile key pieces.
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Life in the South-African fashion capital is highly shaped by the sea; its fashion a fusion of European and African influences, casual and unique. The fashion scene is currently developing into an industry in its own right – local design newcomers are establishing a style that is laid-back but never sloppy.
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