The new is created by leaving the familiar behind: In EDITION, personalities who shake up routines, processes and standards have their say. This also applies to the designers whose fashion is featured in exciting settings. They...all get to the bottom of the question of what style actually means. Is style an attitude, is it distinction or class - or even all three?MoreLess
Leaving things out is the new virtue; a clear focus creates orientation - and this is especially true for the wardrobe. Iconic pieces become firm favourites when they unfold their effect in their purest form. Not to forget its intrinsic effect, since what clothing does to its wearer is still the most important thing.
PT Torino Trousers 'Gentleman Fit' beige patterned
€429.00
Style is distinction
There is so much now in this combination of colours: black and brown as a duo are defying established rules. Together they are decidedly modern. The dose regulates the tension: sometimes they compete as equal opponents, sometimes only one of them functions as an accent. In both cases a strong statement that makes the difference.
Modernity is no coincidence: Those who know their roots know how to change things. Denim, sneakers or bold scarves create a whole new look. But the basic idea remains unchanged: The higher the quality of the individual elements, the more class the entire outfit has.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
The limited F/S 23 collaboration: eyewear label CHIMI from Stockholm and French-Japanese brand MAISON KITSUNÉ fuse their iconic style codes into contemporary sunglasses.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
For an extra grip: with its characteristic rubber sole with nubs, the moccasin has its origins in motorsport. However, the classic driving shoe works for almost every occasion and is therefore a real all-rounder.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
Research and development with a futuristic mindset: With the Metropolis Series, C.P. Company is creating innovative sports and outerwear based on the concept of the iconic Metropolis Jacket from 1999.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.
From rain protection to style statement: Since 1824, the Mackintosh brand represents classic outerwear, to the extent that the abbreviation "mac" is used as a synonym for "rain coat" in Great Britain. To this day, every Mackintosh coat is intricately handcrafted in the UK to meet the highest standards of a timeless masterpiece.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Jacob Cohen has created limited edition jeans styles for denim lovers, which can be identified by the sobriquet "LTD" as well as the numbering on the iconic leather and fur patch.
Stone Island Stellina
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
With the clean designs of the 'Stellina' collection, Stone Island focuses entirely on the functionality of the materials. The timeless aesthetic is also reflected in the minimalist 'Stellina' logo.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
Breathable, wind- and water-repellent – with the development of technical, innovative materials such as Gore-Tex or Ripstop, outerwear gains maximum functionality.
With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.
With this limited collection Italian landmarks such as the Ponte Vecchio in Florence, the Milan Cathedral, the Colosseum in Rome, or the Venetian gondolas are transformed into patch and button motifs for the iconic denim styles of Jacob Cohen.
New in at BRAUN Hamburg
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Discover the latest styles from the current collections. All items at a glance await you in our 'New Arrivals' section.
Selected: Personal recommendations from Lars Braun
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
BRAUN Hamburg CEO Lars Braun personally compiles his favourites of the season for you. Whether exclusive cashmere from his friend and business partner Brunello Cucinelli or perfectly fitting shirts from Borrelli – let yourself be inspired!
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
Fashionable finesse and childlike ease: the styles of the kids' collections effortlessly combine these elements – and withstand the adventures and discoveries of everyday life thanks to durable materials and high wearing comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
The timeless Capsule Collection was designed exclusively for BRAUN Hamburg and entirely according to the ideas of CEO Lars Braun. With Goodyear-Flex style and fine leather qualities, each of the shoes promises maximum comfort.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Each individual piece reflects the handiwork, which expresses the unique combination of craftsmanship, exclusive materials and attention to detail – unique pieces are created that will accompany you for a lifetime.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Lardini's Attitude line is all about the avant-garde and self-confident style: dramatic broad lapels, fine velvet and unusual silhouettes epitomize the look of the elegant collection.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Only at BRAUN Hamburg in Germany: The exclusive capsule collection from the sports and outerwear label Kired and the Italian top store association Histores.
Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.
Inspired by the camouflage concept, Stone Island presents the Ghost Pieces – a strictly monochrome collection with the typical compass badge in a matching single-colour version.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
This season, Stone Island's 'Marina' collection, inspired by the sea and the nautical world, has a classic interpretation in the colours white and navy. Innovative materials and the striking 'Marina' logo, which adorns all styles, continue to characterise the style of the maritime capsule.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
On the occasion of our 90th anniversary, the sports and outerwear brand Stone Island has designed a jumper made of pure cashmere in two different colours exclusively for BRAUN Hamburg. You can buy this strictly limited jumper exclusively from us.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.
Only available outside of Italy at BRAUN Hamburg: the exclusive capsule collection from the traditional Lombardy house Boglioli and the top store association Histores.