Brunello Cucinelli is one of the most highly regarded Italian luxury labels in the world, and enriches the world of fashion with enduring and poignant ideas. His fashionable cashmere creations are some of the most sought after luxury items in the knitwear segment. The collections are well known for their exquisite quality, finest cashmere, creativity, top-tier colour coordination, and exceptional taste. The label's success story began in 1978 in the little village of Solomeo near Perugia, where Brunello Cucinelli introduced the first cashmere products to the market. Back then, the foundations for the success of the company were laid – elaborate, hand-made fashion with a unique sense of individuality, innovation, quality and design.