Giorgio Armani is regarded as one of the greatest Italian fashion designers in the world. His style – classic, with casual, purist, and unobtrusive elegance – has changed the world of fashion.
With his label founded in 1975, Armani designed the wardrobe for Richard Gere's role in "American Gigolo" in 1980, and single-handedly created a style icon. The designer has been a favourite of countless Hollywood stars ever since, and his gowns have become a fixture at red carpet events.
Armani is a perfectionist, whose mission in life is work and aesthetics. His stands for a selection of the most luxurious materials, a passion for timeless elegance, and for an unerring flair for detail. True to his motto "less is more", he reduces fashion to its bare essentials, and limits himself to a sophisticated monochrome colour range – mainly beige, white, or grey. His creations combine stylish simplicity with intense emotionality. His trademark is a stylised eagle bearing the initials "GA".
more about Giorgio Armani