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The Balenciaga label has written fashion history and, with Cristóbal Balenciaga, shaped a whole era and an unmistakable style. The Spanish designer founded the business in Paris in 1937. For more than 20 years, he was seminal for French haute couture with his fashion designs and set a sartorial milestone all over the world. Cristóbal Balenciaga’s unique style is a combination of different influences, versatile and courageous style elements,
inspired by Balenciaga’s Spanish roots, translated into Parisian chic. After the couturier died in 1972, many attempts at restructuring the business tried to tie in with Balenciaga’s successful couture time, but this only succeeded in 1997, when Nicolas Ghesquière was appointed creative director at Balanciaga. Under the new creative head, the label was much sought-after again and its runway shows evolved to be mandatory. Ghesquière brought the label an overwhelming demand especially for his famous it-bags First and City. They quickly attained must-have status among fashionistas. In 2002, Ghesquière finally
established a menswear line, a real innovation for the label that only made women’s wear to date. Apart from Nicolas Ghesquière, Balenciaga boasts another notable fashion designer with Alexander Wang. At present, it is Demna Gvasalia, founder and creative head of his polarising, radical label Vêtements, who lends Balenciaga his non-conformist, rebellious and always a little provocative style. Monotony is definitely not his slogan and you should look out for innovative shapes and compositions. Balenciaga’s current collection
comprises a modern blend of minimalist classics with sporty details and clear-cut shapes in mostly subdued colours that are sometimes interrupted by strong, colourful accents. Balenciaga designs can be interpreted both as a classic look and as as real fashion statement. The Braun Hamburg range comprises indispensable trend pieces like the iconic ‘Arena’ sneakers as well as classic wardrobe essentials with a perfect fit. Minimalist eggshape coats, classic wool coats or black suits sporting a contemporary silhouette – Balenciaga designs ensure stylish and timely looks at any time.
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